Media professional proficient in strategic planning across channels from traditional to online. Experience on both national and regional accounts in multiple industries including: CPG, Travel, Entertainment, Kids, Luxury, Government, and Technology. Expert in digital investment, from display to video to mobile to social. Specialize in building client relationships to grow agency revenue. Strong background in analytical thinking. - Experience working on a range of accounts, from large national campaigns to local, tactical efforts - Focus on tying tactical plans back to strategic objectives with an eye on identifying and measuring KPIs - Leadership experience, managing and developing talent and ensuring alignment on organizational goals Specialties Digital media strategy, communication planning, consumer journey development, channel integration, target audience development and insight.

Strategy Director @ Director of integrated media strategy for the Hyundai Tier 2 Media team, delivering both national and local activations across channels from digital to traditional. From June 2014 to Present (1 year 6 months) Associate Media Director @ Client lead working across media platforms from TV to OOH to digital to social. From May 2010 to June 2014 (4 years 2 months) Media Consultant (AMD) @ Led successful pitch and implementation of LA Safe 511 campaign, developing strategy and tactical channel recommendations for the launch of the 511 project. From September 2008 to May 2010 (1 year 9 months) Media Consultant (Associate Media Director) @ Assisted planning efforts in new business pitches for Callaway Golf and Harrah’s Hotel Properties From May 2008 to August 2008 (4 months) Media Consultant (Supervisor) @ Managed team in developing integrated marketing plans for California Lottery and Air New Zealand including TV, Radio, Print, Digital, and Sports partnerships From July 2006 to March 2007 (9 months) Media Consultant (Supervisor) @ Led national and local planning efforts for digital and offline media for clients such as California Lottery, Air New Zealand, and Schiff Vitamins. From February 2006 to July 2006 (6 months) Media Supervisor @ Supervised a team of five in the development, implementation, and analysis of all advertising communication plans for Expedia.com. From July 2002 to January 2006 (3 years 7 months) Marketing Coordinator @ Coordinated with agency and franchisees to develop local marketing plans for the Portland region. From September 1999 to May 2001 (1 year 9 months) Portland, Oregon Area

MFA, Creative Writing @ Arizona State University From 2007 to 2010 MA, English @ California State University-Northridge From 2005 to 2007 BS, Journalism @ University of Oregon From 1995 to 1999 Brian Diamond is skilled in: Strategic Planning, Social Media, Media Planning, Creative Writing, Television, Digital Marketing, Digital Media, Digital Strategy, New Media, Social Media Marketing, Integrated Marketing, Advertising