Brett Asbury's Email Addresses & Phone Numbers

Experienced business strategy manager with emphasis on revenue growth tactics and contract negotiations. Rich experience in the travel industry with a strong focus on eCommerce, sales and marketing, consumer behavior, consulting, business development, distribution, online / offline retailing, strategic planning and branding.Executive Vice President and COO @ From July 2015 to Present (6 months) Greater Denver AreaExecutive...

Experienced business strategy manager with emphasis on revenue growth tactics and contract negotiations. Rich experience in the travel industry with a strong focus on eCommerce, sales and marketing, consumer behavior, consulting, business development, distribution, online / offline retailing, strategic planning and branding.Executive Vice President and COO @ From July 2015 to Present (6 months) Greater Denver AreaExecutive Vice President @ From July 2014 to Present (1 year 6 months) Greater Denver AreaVice President, Operations and Business Development @ From November 2011 to June 2014 (2 years 8 months) Manager, Global Supply Strategy - Destination Services @ - Developed and executed supply procurement, rate-negotiation and revenue management strategies that resulted in more than 100% revenue growth during tenure; directly managed total sales of approximately $20M USD annually.

- Developed and managed Orbitz-branded offline retail efforts for sales to guests on-location in Hawaii and Mexico. Grew this business channel from the ground up into a multi-million dollar revenue stream in less than 3 years.

- Negotiated distribution and marketing agreements with top-tier suppliers such as Vail Resorts, MGM Mirage Group, Harrah’s Entertainment, Wynn Hotel Group, Intrawest Resorts, Aspen Ski Company, Norwegian Cruise Lines, and Gray Line Worldwide.

- Created and implemented tactical business growth strategies including: website UI and booking path enhancements, SEO / SEM plans, technology integration (XML, API), CRM efforts, private-label website partnerships, competitive intelligence analysis, mobile sales planning, A/B retail testing and new demand generation concepts (closed-loop promotions and social media).

- Managed complex projects with various business teams at Orbitz including marketing, eMarketing, advertising, merchandising, branding, accounting, finance, legal, M&A group, business strategy, telesales, customer service, hotel sourcing and technology. From January 2009 to November 2011 (2 years 11 months) Associate Manager, Global Supply - Destination Services @ - Oversaw supply procurement strategy, contracting and account management for hundreds of suppliers in travel areas such as tours, attractions, entertainment, mountain activities, ground transportation, airport parking, golf, adventure experiences and more.

- Grew revenue for assigned markets by more than 150% in two years.

- Exceeded corporate goals for revenue, business KPIs, procuring new supplier accounts and increasing product inventory. From January 2007 to January 2009 (2 years 1 month) Director of Business Development and Brand Licensing @ - Created and executed business plan for procuring new brand licensing prospects and optimization of revenue from existing operations.

- Acted as in-market consultant for strategic licensee-owned locations to create new retail tour / activity products, improve local sales and train licensees on corporate operating standards.

- Authored whitepaper on retail product development, increasing market share and successful product distribution. Effectively implemented and scaled these strategies with global licensee group to produce millions of dollars in incremental sales.

- Co-created and launched the first premium Gray Line brand extension rooted in the development and marketing of exclusive travel experiences – “The Blue Diamond Collection.” From August 2005 to December 2006 (1 year 5 months) Manager of Business Development @ - Identified, pursued, and closed brand licensing deals with tour and activity companies resulting in millions of dollars in recurring revenues.

- Exceeded corporate sales targets by more than 200% during this period.

- Developed and implemented an integrated online / offline training program for sales, marketing and branding for Gray Line licensees globally.

- Administered trademark support for general counsel and trademark attorneys to help manage worldwide branding initiatives.

- Acted as Board of Directors liaison for corporate office while reporting directly to President and CEO. From July 2003 to August 2005 (2 years 2 months) Certificate, International Business @ University of New South Wales - Sydney, Australia From 2003 to 2003 BS, Business and Administration, Operations Management @ University of Colorado Boulder - Leeds School of Business From 1999 to 2003 Brett Asbury is skilled in: Business Development, Strategic Planning, Distribution Management, Account Management, International Sales, Product Launch, Client Relationship Building, Increasing Revenue, Contract Negotiations, B2B eCommerce, Online Travel, E-commerce, Strategy, Marketing, Management, SEO