After traveling Europe for 5 years, I returned to America to start the American subsidiary for a company I interned with in Europe. This was a great opportunity for a new college grad, so I took the development of the company very personally. Years later, the company and I parted ways. Even though I have moved on, I will remember the lessons and experience I gained as a young GM. Currently, I live and work in the Silicon Valley. I love the innovative environment and thrive on its "stay ahead of the curve" mentality. I speak a handful of languages and have a vast amount of international experience. I have managed teams both big and small and have worked in small start-ups and large corporations.

Marketing Director @ From September 2015 to Present (4 months) Marketing Manager @ Managing the marketing department and its full service marketing team. Overseeing the company’s marketing budget. Managed multimillion-dollar PPC budget. Developing the marketing strategy for the company in line with company objectives. Co-ordinating marketing campaigns to achieve lead and enrollment goals. Creation and publication of all marketing material in line with marketing plans. Planning and implementing promotional campaigns. Manage and improve lead generation campaigns, measuring results. Overall responsibility for brand management and corporate identity Preparing online and print marketing campaigns. Monitor and report on effectiveness of marketing communications. Creating a wide range of different marketing materials. Working closely with external teams and corporate extensions. Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. Analyzing potential strategic partner relationships for company marketing. From August 2014 to August 2015 (1 year 1 month) Marketing Consultant @ Consultancy in the following areas: • Marketing Strategy • Lead Generation • Marketo Implementation • Salesforce > Marketo integration • SEM/SEO • Web design • Direct Marketing Campaign From February 2014 to February 2015 (1 year 1 month) COO/ Board Member @ Original incorporator, including the creation of Bylaws, filing business entity documents, creating financial forecasts (3 years) and concept designer. Responsible for day to day operations, as well as legal consultant. From April 2013 to February 2015 (1 year 11 months) Associate Director of Enrollment / Digital Marketing Coordinator @ Aside from my marketing duties, I also made general web edits and recommended/screened all web based software implementations. I handled SEM, SEO, and social media for our marketing initiatives. I was responsible for website updates and 3rd party software implementation. I also managed and customized the Sales Force account for the entire organization and was acting admin. I implemented several 3rd party tools including FormAssembly and Zapier to help integrate a smooth flow of information throughout the company's web assets. Deliverables: SEM drove more than 40% of web traffic to the websites and generated more than half of the conversions realized during my time with the company. SERP results were first page on nearly all major keyword combinations. Software implementation saved nearly 40 hours a week in manpower through process automation. From August 2013 to May 2014 (10 months) Co-Founder @ Responsible for all activities pertinent to the survival and success of the brand. Created company and formed the marketing strategy. As a campaign manager, I was responsible for managing individual company initiatives in market growth that differ project to project. The company specialized in marketing research and cold call sales. Through proper marketing research campaigns, GRI was able to identify, target, and consult on solutions for various types of inhibitors in a businesses’ supply chain. We then provided solutions to fix these inhibitors so the business can function more fluidly. From March 2012 to March 2014 (2 years 1 month) General Manager @ Managed the start-up phase of the company: - The creation of the domestic LLC in CA - Organized start-up quotes for transportation, warehousing, insurance, etc. - Created the price scheme, distribution pipeline, and sales strategy - Managed research protocol, such as: client database, sales and budget forecast, primary and secondary research plans - Created business plan, and marketing plan for the first 5 years of operations, including the physical office set-up, mission, and vision statement From January 2011 to May 2013 (2 years 5 months) Public Relations Manager @ As an intern I managed primary research into the effectiveness of an American partner that handeled the distribution throughout the US market. I also maintained contact, both email and phone, with this contact in order to maintain American operations and record a solid overview of progress. Managed research, both primary and secondary, and helped construct a development plan for direct entry into the American plant fertilizer market. Reviewed contracts and other documents. Maintained contact with suppliers, customers, and contacts of Biobizz internationally. Aided in implementation plan, registration of products, international guidelines and regulations on product entry. Handled Sales, public relations, and customer service calls on daily basis. From 2009 to 2011 (2 years)

Double Bachelor in Marketing and Management, Marketing and Management @ Hanzehogeschool Groningen From 2006 to 2011 Universidad de Las Palmas de Gran Canaria Brent Hobson is skilled in: SEM, Marketing Strategy, Management, Public Relations, Business Planning, Marketing Communications, Social Media Marketing, Online Advertising, Social Media, Marketing, Sales, Business Development, Advertising, Digital Marketing, Customer Service