Bachelor of Arts, Business Administration, Marketing @
University of Oregon - Charles H. Lundquist College of Business
About:
Senior Display Ad Operations Specialist at Yahoo
Specialties: Digital advertising campaign management, ad serving, rich media executions, media plan and RFP analysis, creative optimizations, delivery reporting, digital media insertion orders, and exclusive bookings.
Advanced knowledge of Microsoft Excel and PowerPoint, Google/DART reporting, Salesforce, 3rd party ad serving platforms.
Senior Display Ad Operations Specialist @ From October 2014 to
Senior Display Ad Operations Specialist at Yahoo
Specialties: Digital advertising campaign management, ad serving, rich media executions, media plan and RFP analysis, creative optimizations, delivery reporting, digital media insertion orders, and exclusive bookings.
Advanced knowledge of Microsoft Excel and PowerPoint, Google/DART reporting, Salesforce, 3rd party ad serving platforms.
Senior Display Ad Operations Specialist @ From October 2014 to Present (1 year 1 month) Hillsboro, OregonCampaign Manager @ • Manage end to end display advertising campaigns running across Yahoo properties.
• Work directly with internal Yahoo account teams and external clients to coordinate all aspects from initial proposal to post campaign reporting.
• Provide creative direction, reporting, billing, and IO generation support for my account teams.
• Manage exclusive bookings, rich media executions, and order committals for display campaigns.
• Major accounts include NBC, FOX, and Lionsgate. From March 2013 to September 2014 (1 year 7 months) Hillsboro, OregonMedia Delivery Coordinator @ I work directly with Yahoo account managers and external clients to coordinate successful display advertising campaigns. I build, schedule, and troubleshoot creative to ensure campaigns are executed on time and according to Yahoo specs. From June 2012 to March 2013 (10 months) Hillsboro, OregonCommunications Specialist @ • Wrote and constructed HTML eNewsletter sent out weekly to over 50,000 subscribers throughout the season showcasing events and ski area news.
• Promoted the Meadows skiing experience using social media and online marketing communications.
• Managed customer database and segmented based on different behavior to improve marketing strategy effectiveness.
• Maintained various online Mt. Hood Meadows social media presences, such as the YouTube and Flickr accounts. From October 2011 to May 2012 (8 months) Portland, ORSupervising Agent @ • Provided quality service with thorough knowledge of the products to match customers with their ideal insurance packages.
• Developed knowledge of insurance products and gave successful presentations to increase client enrollment numbers.
• Communicated and worked closely with co-workers to achieve weekly sales goals that increased overall agency success. From August 2010 to September 2011 (1 year 2 months) Portland, Oregon Area
Bachelor of Arts, Business Aministration, Marketing Focus, Spanish Minor @ University of Oregon From 2006 to 2010 Bachelor of Arts, Business Administration, Marketing @ University of Oregon - Charles H. Lundquist College of Business Brendan Croft is skilled in: Social Media, Spanish, Online Advertising, Campaign Management, Social Media Marketing, Marketing Strategy, Ad Serving, Display Advertising, Advertising Operations, Online Marketing, Advertising, Editing, Writing
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