The Wonderful Company
Assistant Media Planner/Buyer
June 2016 to September 2018
MOB Media, Inc.
Media Planning Intern
January 2016 to May 2016
Foothill Ranch, CA
El Segundo, California
Associate Media Strategist
September 2018 to July 2020
El Segundo, CA
-Supported Media Planners and Buyers by closely collaborating with internal teams and advertising sales representatives to ensure all media campaigns are efficiently executed according to the clients' needs-Monitored and maintained television buys by performing schedule changes, negotiating equitable re-expressions and pre-emptions, reconcilied invoice discrepancies, and secured ADU and makegoods-Utilized consumer and competitive research tools to glean valuable... -Supported Media Planners and Buyers by closely collaborating with internal teams and advertising sales representatives to ensure all media campaigns are efficiently executed according to the clients' needs-Monitored and maintained television buys by performing schedule changes, negotiating equitable re-expressions and pre-emptions, reconcilied invoice discrepancies, and secured ADU and makegoods-Utilized consumer and competitive research tools to glean valuable consumer insights and determined relevant publishers/vendors that best suit the campaign objectives-Provided preliminary campaign recommendations based on research findings-Assisted in executing new media campaigns by drafting insertion orders, tracking media invoices, monitoring weekly performance reports and maintaining up-to-date positioning reports-Forged strong relationships with industry partners to aid in smooth day-to-day business transactions
What company does Brandon Halprin work for?
Brandon Halprin works for The Wonderful Company
What is Brandon Halprin's role at The Wonderful Company?
Brandon Halprin is Assistant Media Planner/Buyer
What industry does Brandon Halprin work in?
Brandon Halprin works in the Marketing and Advertising industry.
💼 Past Experience
Brandon Halprin has a B.A. in Journalism from the University of Southern California. Brandon is a recent graduate of Liquid+Arcade, where he worked as an Assistant Media Planner/Buyer. Upon his return to school, Brandon worked as an intern at MOB Media, Inc. where he Conducted consumer research, analyzed data, and determined target demographics and psychographics. He then worked as a strategist at Liquid+Arcade in El Segundo, CA. The final stop was Associate Media Strategist at Liquid+Arcade from September 2018 to July 2020. There, Brandon helped to execute new media campaigns and serve as a key member of the team. He was able to hone his skills in various areas and quickly build strong relationships with industry partners.
Brandon Halprin's Education background and work readiness:Brandon Halprin has a Communications, Advertising, Japanese degree from California State University-Fullerton. Brandon has also Hold a communications, advertising, Japanese degree from Okayama University. Brandon is currently a student at the University of Central Florida.Brandon Halprin is aisexual and has worked in advertising and Japanese media. Brandon has experience working in the Japanese market. He is currently working as a student at the University of Central Florida in English and Japanese.
💡 Technical & Interpersonal Skills
Brandon Halprin has extensive media planning and buying experience, having worked as a Media Planner at Liquid+Arcade from 2016-2018. Brandon is decorated with 4 awards from the Southern California Media Association for Best Political Ad, Best Political Terminology(2 state championships), and the prestigious Achievement Award for Outstanding Achievement in the Media Arts. In his previous role, Brandon was responsible for conducting systematic consumer research, analyzing data and determining target demographics, geographics and psychographics. Brandon then researched other advertising placements in order to determine what actions and Spend were necessary to achieve the clients' objectives. He also created a detailed timeline of all client projects, as well as providing feedback on each step of the process. Additionally, Brandon has a detailed knowledge of all aspects of the El Segundo, CA headquartered Liquid+Arcade, having been a part of the team for 9 years.
Introversion (I), Intuition (N), Feeling (F), Judging (J)
1 year(s), 6 month(s)
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