Blair McCracken's Email

I am an experienced online marketer with over 10 years of experience in SEO, SEM, content development, site structure and design, and operational management. Having worked with and in small businesses, large corporations, business to consumer and business to business companies, across a wide range of industries, I am adept at developing both broad strategies and flexible tactical approaches depending on the ultimate need of any business. Assessing either the business or channel, I am skilled at developing strategies that meet short term growth needs, as well as long term foundation development for sustained, organic business growth. I am currently responsible for the creation, strategic management and growth of the of a brand new web business, SimplyMedical.com, serving consumers in need of home care products, and leveraging the operational strength of McKesson. Specialties: Search Engine Optimization, Web Content, Organic Search Marketing, Paid Search, Public Relations, Product Data and Descriptions

eCommerce Director @ From October 2013 to Present (2 years 3 months)

Bachelors @ Mount Holyoke College From 1994 to 1997 Blair McCracken is skilled in: Public Relations, Web Content, PPC, Social Media, Blogging, Email Marketing, Facebook, Online Marketing, Social Media Marketing, Copywriting, Lead Generation, Web Analytics, Digital Marketing, Strategic Planning, SEO