Out there in the wilds of innovation, working with Autodesk teams and customers on doing real innovation Homebase is Autodesk/Innovation: http://innovation.autodesk.com/.
Innovation Strategist @ Innovation Strategist @ 1. Autodesk Innovation Strategist
2. Founder, Autodesk Innovation Genome
Innovation Genome Video (3 minutes)
Innovation Genome Video (24 minutes)
3. Speechwriter, Autodesk CEO, CTO, and VP/Strategy.
4. Editor, Autodesk's monthly POV Journal From June 2010 to Present (5 years 7 months) Founder, Autodesk Innovation Genome @ Bill is the Founder of The Innovation Genome Project, where he and his team are in the process of researching the top 1,000 innovations in world history, looking for practical patterns and insights that people can apply to their day-to-day work. Bill has presented findings from this project to internal Autodesk teams, Autodesk customers, international trade delegations, and business schools such as the Haas Business School at UC Berkeley and the Hult Business School in San Francisco.
Forbes Article #2
Forbes Article #3
Innovation Excellence Article
Short Video/Innovation Genome Project Presentation
http://www.youtube.com/watch?v=iRUGVXH-01s From June 2010 to Present (5 years 7 months) CEO/CTO Speechwriter @ Developed thought leadership content for Autodesk and its executives.
Lead writer on the Autodesk vision team.
Primary speechwriter for CEO and CTO. From August 2007 to June 2010 (2 years 11 months) Corporate Brand @ Established the Autodesk Design Innovation initiative, a global brand-building program
Managed Autodesk’s global messaging process; responsible for ensuring consistent messaging in 100 countries
Re-launched Autodesk’s online Marketing Center (internal resource); increased traffic by 120%
Wrote 25 speeches for the Autodesk CEO Carl Bass From September 2006 to August 2007 (1 year) Global Marketing Launch Manager @ Won industry award—IDC’s CMO Advisory Best Practices Award—for creating a new global launch process to coordinate marketing activities in 100 countries
Won Autodesk Performance Award for the creation of the Global Launch Process
Manage and integrate all marketing activities--including advertising, PR, messaging, collateral, and channel/sales materials--for Autodesk's annual 25-product, 100-country global launch
Manage a 40-person virtual team comprised of marketers in 10 countries
Create strategy and theme for each launch
Work with divisional marketing, Worldwide Marketing, and GEOs to develop marketing components and materials that are aligned with global launch strategies and timelines
Ensure messaging, visual, and thematic consistency across all global marketing activities From September 2004 to September 2006 (2 years 1 month) Managing Editor/Marketing @ Managed marketing team of 10 writers, editors, and producers
Developed more than 200 print, web, and interactive marketing communications
Worked on annual reports, corporate overviews, mission statements, and white papers
Responsible for all corporate naming; developed names for 63 products and services
Managed Autodesk.com homepage team; responsible for strategy and creative direction
Created and managed customer outreach program "Customer Pulse"
Developed campaign/event themes, including Global Launch theme "Realize Your Ideas"
Won three performance awards in first two years at Autodesk From 2002 to 2004 (2 years) Business Writer & Strategist @ Created marketing materials and strategies for ten technology and consulting clients
Hired by VC-backed e-learning start-up to write 75 articles on management theory
Contracted by Canadian government to conduct study of Silicon Valley market trends From 2000 to 2002 (2 years) Managing Editor @ From 1998 to 1999 (1 year)
Executive Education, Marketing Course @ Haas School of Business, UC Berkeley From 2006 to 2006 MA, English @ Franklin & Marshall College From 1981 to 1985 Bill O'Connor is skilled in: Thought Leadership, Content Development, Messaging, Content Strategy, Product Marketing, Integrated Marketing, Marketing Communications, Marketing Strategy, Strategic Partnerships, Strategy, Lead Generation, Content Management, Marketing, Concept Development, Innovation Management
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