Managing Director, eCommerce North America @ New Balance
President @ Edgemere Consulting LLC
Global Director, Alliance Innovation & New Business Creation, Fabric & Home Care Business Unit @ Procter & Gamble
Westhill High School, Stamford, CT
Global Marketing and Innovation Executive with recent Digital Marketing leadership experience, and 31 years of P&G Marketing and Customer Development experience across diverse roles with non-traditional, highly entrepreneurial institutional business-to-business channels, traditional retail channels, and eCommerce retailing. Proven results in General Management, innovation, new concept design and delivery, new business creation, forging strategic partnerships, customer business development,
Global Marketing and Innovation Executive with recent Digital Marketing leadership experience, and 31 years of P&G Marketing and Customer Development experience across diverse roles with non-traditional, highly entrepreneurial institutional business-to-business channels, traditional retail channels, and eCommerce retailing. Proven results in General Management, innovation, new concept design and delivery, new business creation, forging strategic partnerships, customer business development, and complex top-to-top negotiations that produce win-win agreements. Highly regarded for team leadership, vision and strategy development, core marketing fundamentals, and for identifying/aligning common business strategies between multi-billion dollar companies that create revenue producing partnerships. Excels at leading multi-discipline teams, organizational development, making sharp strategic choices, marketing leadership, innovative competitive analysis, strong operational discipline, and delivering breakthrough growth in limited resource entrepreneurial environments.
- Innovation Strategy (from concept to market - Strategic Alliance Formation
- Vision & Strategy Development - Business Planning, Deployment, Measures
- Global Large Customer Development - Strategic Planning for Customer Channels
- Brand Equity development, Brand management - Innovative Competitive Profiling
Managing Director, eCommerce North America @ General Management responsiblity for all aspects of New Balance Athletic eCommerce in North America including newbalance.com, warrior.com, pfflyer.com, joesnewbalancefactoryoutlet.com, and cobbhillshoes.com. Business includes Global English Speaking Call Center, direct to consumer Distribution Center, as well as site and creative teams. Responsibilities include;
- 5 year strategic planning
- P&L development and delivery
- Innovation plan design
- Strategic integration with NB retail assets
- Short and long term site development strategy
- all aspects of Digital Marketing planning & integration
- large, diverse team leadership From July 2014 to Present (1 year 6 months) President @ President of consulting firm specializing in long term strategic planning, development of unique go-to-market strategies, innovation and new business creation design, and formation of strategic alliances.
Work focused on Retail, Apparel, Footwear, Consumer Product, and non-profit industry clients. From January 2013 to June 2014 (1 year 6 months) Global Director, Alliance Innovation & New Business Creation, Fabric & Home Care Business Unit @ Responsible for leading a 45 person global cross functional team to accelerate P&G revenue via integrating P&G Fabric and Home Care detergent brands and new technologies with selected global appliance, apparel, and textile industry alliance partners. Team members were dispersed across 9 global areas (China, Japan, Singapore, Korea, Switzerland, England, Poland, United States, Mexico). Work included;
• Initiating global CEO level P&G alliances with top 3 global appliance industry companies (Haier – Qingdao, China, the Whirlpool Corporation, and LG Corporation – Seoul, Korea)
• Creating and measuring top tertile marketing concepts and campaigns with 7 P&G Appliance and Apparel Alliance partners across all 9 global areas.
• Reorganizing a global team design to increase sales productivity/person, creating long term succession plan, and promoting key individuals to next assignments within the team.
• Developing exclusive global P&G Dish Care marketing and R&D agreements.
• Developing alliances for P&G’s New Business Development efforts and leading the Global New Business Creation Customer Business Development efforts.
Key Skills Developed: Creating joint value between globally diverse companies, developing strategic relationships within differing corporate cultures (e.g. Asia, India, Eastern Europe), leading global/geographically diverse business teams, leveraging principle-based negotiation to drive significant exclusive business development agreements, and learning how to win with dual brand marketing campaigns From January 2007 to July 2012 (5 years 7 months) Cincinnati AreaAssociate Director, North & South America Business Development, Global Snacks Business Unit @ General Management responsibilities for Latin America and Canada Pringles business which included all aspects of 3-5 year strategic planning, innovation portfolio integration, distribution and customer development, profit and net sales delivery. Responsible for development of new business concepts for USA market including concept design, product development, testing/measuring, and monetizing assets. Work included;
• Delivering volume, net sales growth, and profit growth targets.
• Developing new go-to-market strategies and SKU platforms for Pringle's Immediate Consumption (On-the-Go) business
• Developing new business model behind P&G Snack assets to generate accretive returns.
Key Skills Developed: Understanding consumer needs in non-USA markets, creating consumer-driven new product design, selling major retail channel customers (e.g. Wal*Mart, Costco), developing new retail product business models and marketing plans, leveraging competitive profiling to deliver differentiation in retail environments. From January 2002 to January 2007 (5 years 1 month) Cincinnati AreaAssociate Director, Innovation Team Leader - P&G Professional @ Responsible for developing a new go-to-market model that expanded customer development and sales coverage model to signifanctly more restaurant/janitorial outlets by integrating eBusiness suites, customer relationship management platforms, tele-sales, third party alliances, and P&G sales resources to enable sales growth.
• Creating a unique “Connect & Develop” strategy that combined an eBusiness partner with a new tele-sales coverage strategy to expand coverage.
• Optimizing organizational design for a 30 person category marketing and business plan development group to deliver more impactful business plans along optimized productivity.
Key Skills Developed: Developing innovative coverage plans for highly fragmented business-to-business customer environments, optimizing team work process and external customer input processes to accelerate category business plan development From July 1999 to December 2001 (2 years 6 months) Cincinnati AreaAssociate Director, Top 100 Restaurant Chains, Customer Business Development - P&G Professional @ Responsible for assessing and developing the USA Top 100 Restaurant chain segment strategic coverage model and leading a 21 person multi-geographic team to significant volume and productivity increases. Also, responsible for identifying and personally developing the strategy and plans for the top opportunity in the USA. This included personally developing Wendy’s (Dublin, OH) Senior Management Strategic Alliance assessment process, securing CEO-level sponsorship, and establishing a P&G-Wendy’s Cleaning & Hygiene partnership. Work also included development of 2 conceptual new business development platforms, and co-marketing innovation to drive differentiation in the marketplace..
Key Skills Developed: Developing new strategic selling models, driving business growth in limited resource environments, leading multi-geographic teams, designing new business models to drive incremental sales. From January 1996 to June 1999 (3 years 6 months) Cincinnati AreaAssociate Director, McDonald's Team Leader, Customer Business Development - P&G Professional @ Responsible for developing (from scratch) a McDonald's Corporation business development model to drive first ever P&G volume and sales with McDonald's. Work included development and implementation of a unique Senior Management Decision Mapping model, developing US Marketing Plans, penetrating key McDonald's departments to conceptualize new business concepts, learning and understanding franchisee/owner operator structures, designing-testing-measuring and negotiating/selling in new business growth concepts.
Key Skills Developed: Penetrating and selling large complex customers, customer Joint Marketing Planning, decision mapping large corporations from the CEO level down to the operational level, leading large multi-functional teams, leveraging joint business planning to drive strategic alignment and growth. From January 1990 to December 1995 (6 years) Cincinnati AreaBrand Manager, Marketing, P&G Shortenings & Oils - P&G Professional @ Responsible for the 2 largest brands - Frymax and Whirl. Responsibilities included all aspects of 3-5 Vision-Strategic plan, innovation portfolio design, brand equity development, competitive profiling and positioning, advertising development, Ad Agency leadership, marketing plan development, Senior Management business reviews, budget and ROI on marketing investments, and volume-sales-profit target delivery.
Key Skills Developed: Leading a line business including long term vision and strategy development/deployment, business analysis and competitive profiling, brand equity development, advertising development, marketing plan development, and key financial analysis. From January 1987 to December 1989 (3 years) Cincinnati AreaField Sales Management Roles (Sales Rep., District Rep., Unit Manager) @ Field Sales positions of increasing responsibility starting with new sales territory development (developing demand, finding new distribution, personal leadership sales results), and concluding with full regional area responsibility. Unit Management included multiple direct reports, marketing development projects, along with developing and leadership selling of the largest, most complicated regional restaurant chains.
Key Skills Developed: Developing new sales territories, new distribution, new demand creation, and leading/developing people. From July 1981 to July 1986 (5 years 1 month)
BS IM, Summa Cum Laude, Industrial Management @ Georgia Institute of Technology - Georgia Tech College of Management From 1977 to 1981 Westhill High School, Stamford, CT From 1973 to 1977 Bill Jacoby is skilled in: Shopper Marketing, Brand Equity, Product Innovation, FMCG, Consumer Products, Customer Insight, Competitive Intelligence, Consumer Behaviour, Consumer Insight, Global Marketing, Categorization, Brand Architecture, Product Development, Consumer Goods, Segmentation, Cross-functional Team Leadership, Strategy, Market Planning, Brand Management
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