June 2002 to June 2003
EVP, Talent & Marketing
April 2016 to April 2017
Los Angeles, California
EVP of Marketing and Media
December 2013 to January 2016
Greater Los Angeles Area
VP, Brand and Integrated Marketing
February 2013 to December 2013
Greater Los Angeles Area
Chief Marketing Officer
Evolve Media Corporation
Vice President of Interactive Marketing
September 2008 to November 2012
A.D.D. Marketing + Advertising
Director, Business Development + Online Marketing
2005 to September 2008
20th Century Fox Music
Music Creative, Online
June 2003 to July 2005
Worked collaboratively with creative vendors and photo / video labs to develop multimedia marketing tools. Interfaced with senior executives in fast paced environment. Coordinated shipment of marketing materials to film festivals around the world. Created online campaigns; managed 3rd party campaign executions and theatrical release tie-ins via 3rd party vendors. Developed creative marketing strategies and demographic-specific promotions.... Worked collaboratively with creative vendors and photo / video labs to develop multimedia marketing tools. Interfaced with senior executives in fast paced environment. Coordinated shipment of marketing materials to film festivals around the world. Created online campaigns; managed 3rd party campaign executions and theatrical release tie-ins via 3rd party vendors. Developed creative marketing strategies and demographic-specific promotions. Hired as marketing assistant; promoted to marketing coordinator after 10 months.
What company does Betty Tran work for?
Betty Tran works for Crusader Entertainment
What is Betty Tran's role at Crusader Entertainment?
Betty Tran is Coordinator
What industry does Betty Tran work in?
Betty Tran works in the Marketing and Advertising industry.
Coordinator @ Crusader Entertainment Worked collaboratively with creative vendors and photo / video labs to develop multimedia marketing tools. Interfaced with senior executives in fast paced environment. Coordinated shipment of marketing materials to film festivals around the world. Created online campaigns; managed 3rd party campaign executions and theatrical release tie-ins via 3rd party vendors. Developed creative marketing strategies and demographic-specific promotions. Hired as marketing assistant; promoted to marketing coordinator after 10 months. From June 2002 to June 2003 (1 year 1 month) EVP, Talent & Marketing @ DanceOn From April 2016 to April 2017 (1 year 1 month) Los Angeles, CaliforniaEVP of Marketing and Media @ Insomniac Events From December 2013 to January 2016 (2 years 2 months) Greater Los Angeles AreaVP, Brand and Integrated Marketing @ Machinima From February 2013 to December 2013 (11 months) Greater Los Angeles AreaChief Marketing Officer @ Fevo Vice President of Interactive Marketing @ Evolve Media Corporation Appointed to develop global marketing team and create integrated campaigns and digital strategies to promote awareness, drive audience growth, and increase brand loyalty across multiple platforms and venues. Manage remote team members (U.S., Canada, Philippines, Serbia) and supervise creative director, team tech lead, marketing managers, marketing strategists, and project managers. Develop best-in-class integrated marketing solutions, determine pricing strategies, and manage project budgets. Communicate marketing strategy to senior management and serve as marketing partner, point person, and advocate. Travel extensively and collaborate with sales teams to develop / pitch creative plans, coordinate workflow, and oversee execution. Cultivate, manage, and leverage marketing partnerships. Identify & develop marketing strategies & plans to drive large advertiser & agency initiatives, engagement, & product adoption. Establish standards & best practices for digital processes, marketing tools, and web platforms.• Implemented marketing programs that increased company revenue almost 45%.• Manage cross-functional team that grew from 9 employees to more than 70+ (domestic and overseas).• Lead creative brainstorming sessions & provide “outside of the box” ideas & rich media concepts.• Successfully transitioned Evolve’s marketing approach from display advertising to creative advertising. • Initiate & manage the development (concept through launch) of mobile ad products & products for desktop / tablet platforms. • Approved all media plans $300K and above.• Planned Evolve's first E3 event w/ multiple touch points: a Pro Gamer battle, product sampling, offsite charging station, & a Guinness World Record contest for “Longest Video Games Marathon Playing a Fighting Game”. RECOGNITIONS: Best Use of Display Advertising, Best Marketing Initiative, Best Use of Display Advertising, Best Creative, Best In-Banner Video, Best Video Sponsorship, Best Video Offline to Online Campaign From September 2008 to November 2012 (4 years 3 months) Director, Business Development + Online Marketing @ A.D.D. Marketing + Advertising Developed new clients, managed creative budgets, and planned / executed digital, grassroots, and event marketing campaigns for film and television. Managed creative branding efforts. Assumed P&L responsibility for campaign teams with up to 35 independent contractors. Conducted research, directed project managers, and prepared reports for client review. Conceptualized and drafted campaign proposals for business development team. Managed multiple concurrent projects and ensured that customer expectations were met. Played key role in rewriting and redesigning the entire agency case study catalog.• Played key role in doubling the company’s revenue.• Managed four successful marketing campaigns simultaneously during Comic-Con 2007 and Comic-Con 2008 that generated significant press, box office success and DVD sales for our clients. • Created “Family Guy 100th Episode” Hearse Campaign featured in The New York Times and on Fox affiliate TV stations in Boston, Los Angeles, and New York.• Manage a team that grew from 2 employees to more than 21+ (domestic).• Lead creative brainstorming sessions and provide “outside of the box” ideas offline and online that led to new clients business.Representative Clients: Activision, 20th Century Fox Home Entertainment, Focus Features, Fox Broadcasting Company, MTV Films, Paramount Pictures, Paramount Vantage, Rogue Pictures, SCEA, Warner Home Entertainment, Ford, and Nissan. From 2005 to September 2008 (3 years) Music Creative, Online @ 20th Century Fox Music Cultivated and managed promotional partnerships with musicians, agents, and managers. Developed “remixed” theme songs to promote television shows and used grassroots marketing and digital tactics to drive viewership online. Coordinated with executives and creative team to develop marketing materials and digital strategies. Researched and negotiated intellectual property rights and music rights for use in television shows, motion pictures, and digital media.• Worked directly with world renowned recording artists to generate consumer awareness for Fox Films and Fox Television series through multiple media outlets. Projects include: “Garden State”, “Sideways”, “Daredevil”, “24”, “Bones” and “Prison Break”.• Collaborated with Armin Van Buuren on the development of a highly successful promotional remix for the popular television show “24”, premiered at the 2005 Coachella Valley Music & Arts Festival and was ranked #1 on BBC Radio.• Provided creative input on the selection of musical compositions for TV and film; advised television producers on more than 50 television shows annually. From June 2003 to July 2005 (2 years 2 months) Co-Founder @ bu'kei
Extraversion (E), Sensing (S), Thinking (T), Perceiving (P)
2 year(s), 1 month(s)
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