Over 15 years of expertise in building and managing business, marketing and sales operations for high tech companies. Specialities: *Marketing Operations: Strategic development and implemention of lead lifecycle, demand generation, lead qualification, drip/nurturing, and scoring programs including lead funnel analysis and metrics reporting. Best practices recommendations for optimizing marketing and sales alignment. Selection, implementation and on-going management of marketing automation tools. (Marketo, Eloqua, Loopfuse) *Sales Operations: Development and implementation strategies for lead and territory assignment, data integrity, sales qualification process, opportunity pipeline and post-close process, development of metrics, reports, and dashboards, sales commission and compensation tracking, e-commerce. Integration of marketing automation tools, and selection, implementation, and ongoing management of CRM systems (Salesforce.com, SugarCRM). *Business Operations: Establish and manage operational infrastructure for venture-backed start-ups and early stage companies on a global scale. Develop and implement business process, policies, procedures and technology to manage day-to-day activities in Finance, HR and Administration.

Beth Kaiser is skilled in: Sales Operations, Marketing Operations, Business Operations Management, B2B Marketing, Demand Generation, Lead Nurturing, Marketing Automation, Sales & Marketing Alignment, Sales CRM Management, Salesforce.com, SugarCRM, Marketo, Eloqua, Loopfuse, B2B eCommerce