Site Merchandising Specialist contracted by Walmart.com
– Manages cross-department partnerships in order to create and implement web content
– Performs research through analytics and competitive analysis
– Collaborates with internal partners on optimizing processes
Skills:
Marketing: Market research, competitive analysis, viral marketing
Web Development: HTML, CSS, Javascript, PHP, Ruby
Analytics: Google Analytics and Omniture experience
Fundamentals: Office,
Site Merchandising Specialist contracted by Walmart.com
– Manages cross-department partnerships in order to create and implement web content
– Performs research through analytics and competitive analysis
– Collaborates with internal partners on optimizing processes
Skills:
Marketing: Market research, competitive analysis, viral marketing
Web Development: HTML, CSS, Javascript, PHP, Ruby
Analytics: Google Analytics and Omniture experience
Fundamentals: Office, Adobe Suite
Tools & Process Developer @ Manages efficiency and effectiveness of tools and process for the creative team at Walmart.com
– Created an image derivative generator central to Walmart's legacy item imagery pipeline that has created upwards of 7MM derivatives to-date
– Managing and maintaining tool suite used by over 150 unique users in the Walmart office across multiple departments
– Providing technical consulting on vendor solutions for imagery, process and efficiency
– Implementing new processes for imagery procurement at a scale of tens of thousands of imagery per day From January 2015 to Present (1 year) Site Merchandising Specialist @ Hired as contractor for Walmart.com
– Managed and implements content for Home department at Walmart.com, leveraging partnerships with merchant, marketing, creative and site merchandising teams
– Improved efficiency in processes surrounding content creation, distribution and implementation and contributed to task forces targeting project management tools
– Analyzed KPIs in content data and identifies areas for improvement in order to optimize site merchandising strategies (customer engagement, sales conversion, etc.)
– Drove consistency in best practices by sharing tools and technical knowledge with partners on the site merchandising team
– Coordinated with cross-functional partners, ensuring both business goals and customer needs were met consistently and within deadlines From October 2013 to January 2015 (1 year 4 months) Marketing Intern @ – Managed content for weekly email newsletter, reaching 23 million customers
– Played advisory role concerning digital capabilities in vendor RFP process
– Performed analytics on social data, extracting feedback and insights
– Reached out to customers in a social holiday giving program
– Worked on proposals for building out local editorial content From June 2012 to June 2013 (1 year 1 month) Self-Employed Web Developer @ – Adapted and hand-coded WordPress templates for JungleDrums Ltd., RiSEN Corp, Fugata Quintet
LLP. and Dancing Bee Ltd.
– Worked with S2 Games on HoN Tour, HoN Events and Kingston HoN Tournament
– Maintained expectations and good relationships with clients From April 2008 to April 2012 (4 years 1 month) Marketing Manager @ – Worked closely with both the head of Human resources and the project manager
– Made predictions for sales and uptake of the gaming engine we were developing
– Implemented a new, social, product strategy upon discovering interest in this features from market research. From May 2009 to January 2010 (9 months)
Bachelor's degree, Global Marketing Management @ Regents Business School London From 2009 to 2012 Bernardo Farah is skilled in: WordPress, Marketing, Social Media Marketing, Market Research, Web Development, Web Design, Illustrator, Analytics, Online Marketing, Email Marketing, PHP, Retail, Graphic Design, Photoshop, Product Management
Looking for a different
Bernardo Farah?
Get an email address for anyone on LinkedIn with the ContactOut Chrome extension