+1 408 634 0894 / +1 415 623 8401m / "bjbayer" on Skype
Usually brought in to "figure it out," creating innovation, vision and strategy whilst driving profitable execution of emerging technology business. Tenures as CEO, CMO, CSO and Business Unit leader in F100 companies for Cloud, Mobile/Telecom, IDC, Big Data, IoT and related value-added software;
+1 408 634 0894 / +1 415 623 8401m / "bjbayer" on Skype
Usually brought in to "figure it out," creating innovation, vision and strategy whilst driving profitable execution of emerging technology business. Tenures as CEO, CMO, CSO and Business Unit leader in F100 companies for Cloud, Mobile/Telecom, IDC, Big Data, IoT and related value-added software; much of it global and large-scale.
Four $0 to $350m successes. Outstanding history monetizing emerging technology; development, launch and lifecycle of 400+ new services, applications and products (w/$38bn+ in new revenues). Extensive global industry relationships. Helped lead 2 IPO's, 39 JVs, and Mergers and Acquisitions (including $780m AT&T Unisource).
Emerging Tech Product Marketing expert, aligning profitable market opportunity with technology, people and goals. Evangelist, using positive motivation and consensus building, with a talent for communicating and fostering cooperation among diverse audiences.
Technical Domain Expertise:
• Mobile & Wireless (OTT, IoT, IoE, UWB, NFC, M2M, RFID, AIDC, games, payments, advertising)
• Telecom, IPTV, UC&C , CEBP, Social Business, B/OSS
• Public, Hybrid & Private Cloud (SaaS, IaaS, PaaS, Automation & Federation)
• Software Development, VAS, Portals, Mobile OS
• ICT Intelligence, BI, Analytics, “Big Data,” Hadoop, IBM & Oracle Ecosystems
• CRM, Psychometrics, User Experience & Social Listening Tools
• E/M-Commerce, Payment Solutions, Gamification
• Networks (SDN, NFV, IP/MPLS), ICT, IDC, Storage & Security
• Governance: Start-up & Intrepreneur, Global Teams to 5,000, Public P&L to $1bn
• International Acumen, Deal-making, Business Processes
• Large-scale Operational Delivery & Implementation
• Business Case, Qualitative Analysis, Modeling, ROI, Metrics
• Product Marketing, Lifecycle, Roadmaps, Marcom, Brand, Digital Marketing
• Go-2-Market Strategy, Solutions Monetization
• Channel and Corporate Development
Strategy & Development @ Development of a transformation strategy, strategic partnerships and ecosystems for cloud, OTT/mobile, voice and data network business. Initial focus on the small business segment. From March 2015 to Present (10 months) United StatesGlobal CMO & Vice-President Strategy @ Defined strategy and implemented execution for the carrier cloud computing, IDC core infrastructure, big data, IoT, B/OSS and mobility solutions, services partnerships and customer CXO relationships. Recognized as the 5th most innovative company in the world (FastCompany 2014). Providing thought leadership with domains and focus on cloud, data center and mobile VAS/OTT monetization. Functions as ombudsman for large-scale commercial and technical projects with engagement at 45 of the top 50 telecom providers and 176 providers in total.
Awarded Global Telecom Solution Provider of the Year 2012 by Frost & Sullivan; two products of the year (2013) whilst developing a $4bn cloud content project in Africa.
34.3% revenue and 18.9% profit YoY growth averaged over three-year tenure, taking the organization from $34bn to $56bn. Team leadership over 900+ products and services with partner marketing programs reaching 3bn+ people worldwide each day. From January 2012 to February 2015 (3 years 2 months) Mobility& Collaboration Practice Leader @ Initiated and drove Practices in Mobile, Collaboration and Unified Communications, Digital Signage, Embedded Systems and Security; $500m+ in new business Extensive partner on-boarding and business case development. Domain expertise for IBM, HP, Cisco, Oracle and Microsoft channel partners across software-related products. Development of unique ICT/IDC solutions and go-to-market strategy across vertical industries and adjacent data center practices. From September 2009 to December 2011 (2 years 4 months) Chief Strategy Officer @ Interm Executive Contracts:
♦ CEO; AaronTel (BRAC, KDDI, Square Group JV): CDMA mobile operator, ISP; converted to WiMAX business, Bangladesh - 2007 to 2009
♦ CMO; Humanizing Technologies: software/SaaS business; Web 2.0 dashboard mash-up’s, mobile widget engine and mobile search tools - 2007
♦ PRESIDENT & Board Member; Afghan Wireless: National GSM operator in Afghanistan - 2002 & 2003
Parallel Venture in Time-frame:
♦ FOUNDER/PRESIDENT; RoamAbout Mobile: Launched global cloud-based MVNO business - 2002 - 2008 (liqidity event) From April 2002 to September 2009 (7 years 6 months) VP/GM Mobile Business @ Ran the gobal Communications business; defined global wireless strategies developing new repeatable revenue streams; concieved and launched MOSO, the first wireless mobile app store (2000). Responsible for the legacy messaging business (87% of global market), extensive mobile VAS software projects (100+ mobile apps developed and launched), mobile payment solutions, outsourcing & infrastructure projects.
Key closer for JV, M&A activity & major sales opportunities; placed $200m invenstment. From December 1999 to April 2002 (2 years 5 months) Managing Director, Global Multimedia Services @ Head of one of the four divisions; built and ran the global for Next-Gen integrated packet telephony (VoIP) business providing global reach for most PTT’s in the world (300+ data centers in 120+ countries). Includes: IXC voice, International bandwidth arbitrage (London Carrier Ring), the largest pan-European Call Center business (2,500 seats), conferencing & wireless backhaul. Teams to 3,000 with overlay and pre-sales support to 120,000+ reps. Numerous global services developed and launched.
Led $780m acquisition of AT&T Unisource Comm. Services (AUCS) with full P&L. From August 1995 to December 1999 (4 years 5 months) Director, Advanced Products Division @ Formed & led Advanced Communications Product Division and Global Business Development. Managed R&D team developing 27 unique products including the first digital camera (QV10), cell phones, wireless KSU-less, video conferencing, military RF and WiFi with firmware and chipset development. From October 1989 to August 1995 (5 years 11 months) GM / VP Sales @ Started in sales, then sales management, then GM of what became the 7th largest interconnect in California. Large NEC and Mitel dealer and system integrator, large cable plant and Outside Plant (OSP) design and implementation. Supervision of 150+. All voice and data service for 72,000 City of LA users. Projects at Shell Oil, Universities and over 100 hospitals. From March 1982 to October 1989 (7 years 8 months)
MA, International Marketing @ University of Oxford From 1999 to 2001 BS, Communications, Marketing @ University of Wisconsin-Oshkosh From 1978 to 1981 Bennet Bayer is skilled in: Go-to-market Strategy, Mobile Devices, Cloud Computing, Product Management, SaaS, Telecommunications, Product Marketing, Start-ups, Enterprise Software, Managed Services, Solution Selling, Wireless, Strategy, Integration, Marketing Strategy
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