Group Account Director @ Direct Solutions (TMSG Group)
BA Hons Modern @
The University of Wolverhampton
I am an entrepreneurial, accomplished, energetic and senior marketer with exceptional interpersonal skills and a passion for creating and executing sales focused marketing strategies. I was headhunted from my previous position to build and grow the Thailand venture of theiconic.com. I am motivational leader with strong analytical, organizational and problem solving skills, committed to the highest levels
I am an entrepreneurial, accomplished, energetic and senior marketer with exceptional interpersonal skills and a passion for creating and executing sales focused marketing strategies. I was headhunted from my previous position to build and grow the Thailand venture of theiconic.com. I am motivational leader with strong analytical, organizational and problem solving skills, committed to the highest levels of ethical, professional and personal excellence.
For 5 years I was selling and marketing technology based education products & services with the Pearson group across multiple marketing channels. During this time I helped grow the business more than 100% and helped redefine how marketing & sales was done for the company.
In the most recent 2 years I have been responsible for lead generation and conversion for the Thailand Venture of SEA's largest Online Fashion Retailer. I built and developed the marketing team from 6 people to 40 and increased daily orders from double digits to multi-million dollar annual sales.
In addition to my ‘salary-man’ work I was part time lecturer on ‘the role of technology in language acquisition’ and I was published several times in National Press talking on language teaching methodology in the Thai school system. I was a member and a regular bi-lingual guest speaker for the National Marketing Association of Thailand, and I also judged post-graduate marketing competitions at Thailands top Marketing Masters course.
Digital Marketing Manager @ From September 2014 to Present (1 year 4 months) Sydney, AustraliaVice President / Head of Marketing @ - Full responsibility for revenue and margin for the country.
- Revenue strategy development.
- End to end multi-channel campaign ideation and implementation.
- Develop digital strategy and data analytics to reduce acquisition costs.
- Responsible for all steps of the sales funnel from lead generation to conversion to transaction.
- Lead Marketing team of 40 people.
- Launch new tools & upgrades during expansion including Mobile site, Mobile APP & CRM systems.
- Set up & negotiate strategic long-term business partnerships with key companies in all major industries.
- Conceptualize & create strategies for house-label brands and product lines, implement targeted strategies for international & local brands. From May 2012 to April 2014 (2 years) Group Account Director @ Full service 'below the line' Marketing Agency.
Clients: Nike, Samsung, Proctor & Gamble, L'Oreal, Red Bull, Jaspal, TMB, Agoda
- Consultation and development of Direct Marketing and Digital Strategy
- Implementation of integrated experiential and digital campaigns. From May 2011 to June 2012 (1 year 2 months) Marketing Manager @ Responsible for Marketing campaigns and country sales targets.
Led & implemented integrated regional marketing campaigns (China, Indonesia, Korea, Hong Kong). From July 2006 to April 2011 (4 years 10 months) Service Manager & Training Director @ Responsible for creating, implementing & managing service & training directives across the country. From July 2006 to July 2008 (2 years 1 month) Corporate Trainer & Sales Consultant @ - Head-up corporate training classes & training.
- Responsible for regional supplementary sales.
- Assist in pitching and retaining large corporate contracts. From May 2004 to July 2006 (2 years 3 months) Promotions & Events Manager @ From July 2000 to April 2004 (3 years 10 months)
Msc, Marketing @ Thammasat University From 2007 to 2009 BA Hons Modern, Languages & Linguistics @ The University of Wolverhampton From 1996 to 2000 Benjamin Thompson is skilled in: Marketing Management, Digital Marketing, Market Research, Marketing, Email Marketing, English, French, Integrated Marketing, Team Leadership, Online Marketing, Direct Marketing, Sales, Chinese, Business Strategy, Social Media
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