Co-Founder @ Gear Patrol is a gathering place for guys hell-bent on making the most of their time on planet Earth in the 21st century. We do what magazines have always done: provide a filter on the world, our take on what’s valuable and interesting through original photography, compelling design and thoughtful storytelling — but with the speed and agility of the digital age. Our goal is simple. We are building the men's media company of the future. From May 2007 to Present (8 years 6 months) Greater New York City AreaProgram Manager @ From July 2010 to November 2011 (1 year 5 months) Senior Marketing Research Analyst @ • Responsible for sales marketing and analytics research for more than 35 condition specific health websites. Report to directly to Vice President of Sales Development and Marketing. • Work closely with sales team to develop and hone our sales story in the market place. Provide expertise to account executives on data positioning and presentation flow/formatting. Utilize facts and numbers while supporting points. • Analyze and interpret large datasets and present findings to senior management. • Heavily use syndicated research tools and manage respective contractual relationships. • Work closely with technology team to insure proper coding and tagging of analytics software. • Meet regularly with senior management to summarize learnings from audience analysis. • Monitor competitors and present benchmarks across the organization. • Consult on the development of audience intelligence surveys to insure survey objectives collect relevant data and match sales needs. • Analyze audience survey results to provide key insights and reporting to advertising clients. • Train marketing associates on the use of 3rd party research tools and how to interpret and communicate data. • Consult with advertisers on the state of the online Health marketplace. • Help to develop external marketing materials such as videos, corporate sites, and handouts that echo sales positioning shown in presentations and proposals. • Experienced w/ various analytical resources including: ComScore MyMetrix, Ad Metrix, and Marketer, Omniture Site Catalyst, and Omniture's Discover. From February 2009 to July 2010 (1 year 6 months) Digital Research Analyst @ • Monitor & optimize analytics across 13 CBS & 11 CW sites. • Develop reporting covering key performance metrics, user behavior, & site functionality. • Educate sales & management teams on web metrics & there applications/implications on the business. • Train & empower various groups to use internal traffic monitoring software. • Advise technology team on best practice strategies for tagging & integrating new content/web products. • Define & create unique user segments identifying critical patterns among various visitor types. • Gather user opinion/preference information on key advertiser verticals. • Produced sales presentations targeting requested advertiser demographics to matching site user groups. • Identified critical site changes to upper management necessary for improving KPIs. • Experienced w/ various analytical resources including: Nielson Netratings, Ad relevance, @plan, Hitwise, HBX/Omniture Site Catalyst, and Scarborough. From August 2007 to February 2009 (1 year 7 months)

B.A., Economics, Music @ Bates College From 2003 to 2007 Ben Bowers is skilled in: Omniture, Digital Media, Online Advertising, Web Analytics, Mobile Devices, Analytics, Competitive Analysis, Start-ups, Advertising, Management, Market Research, Business Development, Digital Strategy, Blogging