I am a Senior Product Manager at Google. I lead the Media & Entertainment Industry vertical for Google Cloud Platform. - 12 years of hands on product management experience, from early stage startups to ‘Google Scale’ products. - Domains: Media, Public Cloud, Online Advertising, Local Search, e/m-commerce. - Google Founder’s Award (for Google’s #1 top achievement) for Adwords Backend Innovation. - Inventor of 8 patented technologies in Internet Search and Ads domain. - Built successful global teams in US, Europe and Asia. - Part of the startup team, that was India’s first to raise silicon valley venture capital, and develop the world's first Desktop Wireless Messenger - Unimobile (acquired by EFI)

Sr. Product Manager @ - Started the Cloud Media Vertical Strategy as the first employee. Now I manage a star team of cross functional global talent, focussed on Media and Entertainment Industry - Identified and led several strategic partnerships for Google, including acquisition of ZyncRender used for visual effects in many oscar winning films and commercials. - Product manager for Adwords API, used by Google’s largest advertisers, sophisticated marketers and Media agencies. Launched substantial upgrades like APIs for Enhanced Campaign bidding for Mobile Ads, Google Shopping and Adwords Express. - Launched keyword suggestions backend, an infrastructure that changed the way advertisers bid on long tail keywords. A project that won Founders award for #1 top Google accomplishment. From January 2010 to Present (6 years) Product Manager @ - Invented several online advertising technologies in mobile ads, social graph based recommendations, privacy friendly leads, etc. - Led a massively scaled Internet awareness program : Google Internet bus etc, that reached over a million first time internet users directly. - Designed and managed a tech driven “Feet-on Street” program, that brought several million small businesses online. A process that was granted a global patent and Asia Pacific Innovation award in Google. - Actively involved in community work at Google, working with ~ 30 non profit organizations, helping them adopt cloud based technologies. From January 2007 to December 2010 (4 years) Bengaluru Area, IndiaProduct Manager @ - Product manager for Mobile Marketplace, a carrier grade solution for distributing mobile games with content protection and operator billing. - Managed solution deployment and trails with global telecom operators like Telstra (Australia) and LG Telecom (Korea). From August 2002 to December 2006 (4 years 5 months) Bengaluru Area, India'Chief Handyman' @ - Part of the startup team, that was India’s first to raise silicon valley venture capital, and develop the world’s first Desktop Wireless Messenger - Unimobile (acquired by EFI) - Wrote product specs, sketched mocks, tested code, answered support calls and did what-it-takes to make the startup successful. From March 1999 to July 2002 (3 years 5 months) Bengaluru Area, IndiaSr. Engineer @ - Implemented the company’s first ERP solution (Symix) for Materials Management System - Lead a Six Sigma team in Materials Management and Production Planning From October 1997 to March 1999 (1 year 6 months) Bengaluru Area, India

Master of Business Administration (M.B.A.), 1st Rank, Gold Medal @ Indian Institute of Management, Bangalore From 2004 to 2007 Master of Business Administration (M.B.A.), International Exchange Program @ London Business School From 2006 to 2006 Bachelor’s Degree, M S Ramiah Institute of Technology, 1st Rank, Chairman's Award @ Bangalore University From 1993 to 1997 Belwadi Srikanth is skilled in: Product Management, Software Development, Management, Start-ups, Mobile Applications, Mobile Devices, ERP, Cloud Computing, Strategy, Project Planning, Agile Methodologies, Go-to-market Strategy, Product Marketing