Director of Demand Generation @ Greenhouse Software
Director of Demand Generation @ Movable Ink
BS, Marketing @
Arizona State University, W. P. Carey School of Business
Director of Marketing - Demand Gen @ From July 2015 to Present (6 months) Greater New York City AreaSenior Marketing Manager, Marketing Automation & Operations @ Newly created position tasked with designing and implementing a marketing automation system (Marketo) as well as assisting other marketing channel members (Content Marketing, Direct Mail, SEM, Upsell, Winback) with project management,
Director of Marketing - Demand Gen @ From July 2015 to Present (6 months) Greater New York City AreaSenior Marketing Manager, Marketing Automation & Operations @ Newly created position tasked with designing and implementing a marketing automation system (Marketo) as well as assisting other marketing channel members (Content Marketing, Direct Mail, SEM, Upsell, Winback) with project management, campaign planning, execution and analysis.
Manage a Marketing Specialist in the creation and maintenance of automated email and SMS marketing campaigns that drive lead generation, lead warming, prospect conversion, customer retention, product engagement, customer reactivation, up-selling and cross-selling.
Project Manage large-scale projects with cross-functional team members spanning Development, Creative, UX, Sales, Client Services, Data Ops and Finance departments.
Own Marketing database and assist other marketers in pulling, cleansing and segmenting data.
Create department-wide reporting processes capable of integrating data from disparate systems to enable analyses across all marketing channels.
Develop and optimize an automated real-time lead distribution process that delivers thousands of leads/month to Inbound and Outbound Sales Reps based upon their ability and availability.
Partner with Data Operations department in establishing and optimizing a lead scoring system designed to deliver the best leads to the best Sales Reps based upon lead quality and Rep expertise.
Team with Product Management to design automation process flows and identify requirements for Marketo’s integration with 3 different CRM systems (Salesforce + 2 proprietary systems).
Project Manage creative teams (Copywriters, Graphic Designers, Front-End Developers) in the creation of collateral for use in automation efforts (email copy, email templates, landing pages).
Build marketing automation campaigns and continuously optimize initiatives using statistical analysis.
Measure and report upon key performance indicators, ensuring email campaigns are impactful, accurately tracked and their effectiveness clearly communicated across the organization. From August 2013 to July 2015 (2 years) Greater New York City AreaSenior Sales Operations Manager @ Custom-built position created to leverage my expertise in hiring and data analysis with two primary missions: (1) Significantly reduce new hire turnover in the Austin Branch and (2) Completely revamp Yodle’s sales performance tracking system to make it standardized and scalable across all offices.
Acted as sole Hiring Manager for the entire Austin Center to facilitate the rapid expansion of its sales force (hired an average of 32 Sales Reps/month).
Reduced From October 2012 to July 2013 (10 months) Austin, Texas AreaSenior Sales Development Manager @ President’s Club Winner (2011, 2012)
Created and oversaw all operations of a 40+ member lead generation department, initially acting as Front-Line Manager and ultimately growing into Senior Leadership role with direct oversight of 3 Managers and indirect oversight of 40+ Reps.
Built department from the ground-up: personally interviewed, hired, on-boarded, trained, developed, motivated, congratulated, recognized and inspired >50 Lead Gen Reps in a 12-month period.
Conceived and executed department strategy to ensure that department-wide prospecting efforts were focused in the most profitable and efficient direction (through segment selection and analysis).
Acted as Department Lead in cross-functional team charged with creating an automated scheduling tool used to distribute 100+ demos each day in real-time to the best available Sales Reps.
Developed tracking/reporting system that provided real-time reporting/analysis of Department, Manager, Rep, Sales Exec and Segment performance to the Executive Team on an on-going basis.
Created department-wide training program (including scripts, rebuttals, system/process manuals and flow charts, industry/segment knowledge presentations, etc) and personally trained 40+ Reps, 3 Managers and 1 Training Manager before handing off training duties to the Training Manager.
Devised and implemented feedback system that enabled Reps, Sales Execs and Managers to gain real-time insight into the status of outstanding opportunities as well as into Rep and Sales Exec performance (individually and globally). From April 2011 to April 2013 (2 years 1 month) Austin, Texas AreaAccount Director @ President’s Club Winner (2010)
Aggressively cold-called into SMBs to generate interest in and gain commitment for Yodle’s suite of online marketing services.
Consistently in Top 10% of sales performance nationwide.
>100% to quota every year as Account Director. From May 2009 to April 2011 (2 years) Strategic Marketing Analyst @ Determined competitors’ strategic intent through the analysis of annual reports, press releases, M&A/divestiture activities, JV undertakings, promotions and backgrounds of key executives, business model changes, and product development/R&D activities. Used the findings of these analyses to ascertain competing firms’ product positioning strategies, potential product development activities, target markets, and market segmentation, providing our clients with insights to strategically develop, position and market their products.
Identified and qualified attractive and appropriate new markets for penetration through the analysis of trends in market needs and requirements coupled with the examination of clients’ current product mix and product development capabilities.
Analyzed and quantified market growth rates and potential to aid in the determination of industry maturity and stage in product life cycle. Made recommendations to clients on markets for pursuit as well as how to position their products and segment their customer base. From August 2008 to April 2009 (9 months) Headhunter @ Youngest President’s Club winner in company history.
Generated >$900k in career revenue, consistently producing in the Top 10% of Account Executives.
Promoted from “Project Coordinator” to “Account Executive” to “Sr. Account Executive” in a 2.5 year period.
Analyzed industry conditions to determine high-growth markets/ organizations. Cold-called into targeted companies (at Director to C-Level) to generate new business.
Deepened relationships with existing accounts to maximize revenue while ensuring customer satisfaction. Leveraged established relationships to uncover additional business.
Sourced and recruited prospective candidates through the use of targeted recruiting, strategic networking, e-mail campaigning, and online research. From August 2003 to July 2008 (5 years)
MBA, Marketing @ Arizona State University, W. P. Carey School of Business From 2006 to 2008 BS, Marketing @ Arizona State University, W. P. Carey School of Business From 1999 to 2003 Diploma @ Kearney High School From 1995 to 1999 Austin Miller is skilled in: Lead Generation, Business Development, Sales Operations, Marketing Strategy, Sales, Management, Sales Management, Online Marketing, SEM, Marketing, SEO, Online Advertising, Cold Calling, Leadership, PPC
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