Austin Caldwell's Email Addresses & Phone Numbers

📖 Summary

Professional Services Manager at the #1 Email Marketing Provider for the Internet Retailer 1000. Strategic online marketing professional with proven success in eCommerce marketing. 7+ years of eCommerce marketing management experience for several companies including an Internet Retailer Top 250 company and an IR Top 500 company. Crafting strategy around data, not hunches...TEST, Test, test. SKILLS Online Advertising, Strategic Planning, Brand Management, Website Analytics, Project Management, Usability Testing & Optimization, Email Marketing, Customer Acquisition, SEO, SEM, Affiliate Marketing, Paid Search, Inbound Lead Generation, Personalization, Social Media, Product & Cart Abandonment, Retargeting & Display Advertising, Forecasting, Budgeting, Lifecycle Marketing, Mobile Site Design & Marketing, CRM, Public Relations, Copywriting, Graphic Design, Blogging, Promotions & Contests, Microsoft Office ONLINE MARKETING EXPERTISE • Advertising: Criteo Dynamic Retargeting, Facebook Ads, AdRoll Retargeting, Twitter Ads • Analytics: Adobe Analytics, Google Analytics, Channel Advisor • Creative: Adobe Dreamweaver, Adobe Illustrator, Adobe Photoshop, CSS, HTML, Javascript • eCommerce Platform: ATG, Magento, Demandware, Netsuite, Shopify, Wordpress • Paid Search: Bing Ads, Conductor Searchlight, Kenshoo Search, Google AdWords, Google PLA • Social: Facebook, Google+, Instagram, Pinterest, Polyvore, Tumblr, Twitter, Wordpress, YouTube • Usability: Adobe Test & Target, Google Experiments, Optimizely, Tealeaf Customer ExperienceProfessional Services Manager @ Lead a team of professional service consultants who deliver revenue-driving services for Bronto clients. Maintain ownership of specific service offerings, manage to annual targets and be responsible for team utilization and resource management, technical quality assurance, client satisfaction and success. Strong client-facing experience including the abilities to consult, address escalated issues and solution through services. Participate in driving new business through presentations to prospects and scoping enterprise service engagements. Proven expertise of understanding complex customer requirements and translating to technical implementations and experience with web-based applications. Achieve revenue goals through sales support, including pre-sales conversations with prospects, solutioning for clients, development of SOW's. Maintain high renewal rates through quality service delivery and launch of viable new offerings. Hire, manage, and mentor direct reports. Own the successful delivery of purchased services, manage client expectations and resolve escalated client issues. Identify and launch new offerings, improve current offerings and lead in departmental direction and growth. Develop professional plans, documents and presentations for senior-level executives within client organizations and own organization. Build and leverage high-quality intellectual capital in order to scale and create efficiencies. Manage and forecast resource utilization. Deliver front line services for top customers. From June 2014 to Present (1 year 7 months) Marketing Director @ Create, develop & manage all online marketing strategies. Responsible for all online marketing activities: affiliate, customer acquisition, email, paid search, search engine optimization, display & retargeting advertising, usability testing & optimization. Analyze competition, market share & overall business direction. Develop new business models, partner third party vendor relationships to accelerate growth & exp& overall brand awareness. Research & implement new methods of traffic generation & improve site conversion. Plan marketing budgets & determine ad spend. Communicate marketing strategy & performance to key stakeholders. Strategically revamped on-site personalization, content and landing page offerings to improve conversion rates by 40%. Developed responsive mobile website to improve smart phone and tablet usability. Overhauled email marketing program to focus on highly segmented campaigns which led to 385% year-over-year email revenue growth & 5% improved average open & click-through rates. Generated over 600,000 new marketing leads while improving email deliverability. Awarded Retail TouchPoints' Channel Innovation Award for successful email, social & mobile synergy. Integrated social commerce strategies & brand awareness campaigns to rank #11 out of the IR's Top 500 in 8thBridge's 2012 Social Commerce IQ Study. From April 2012 to May 2014 (2 years 2 months) Charlotte, North Carolina AreaInteractive Marketing Manager @ Manager of website optimization, analytics, usability, email marketing, social media, alternative revenue, & brand ambassador programs. Developed highly segmented marketing emails which had 275% increase in year-over-year revenue; 4-6% improvement in average open, click-through & conversion rates; 11% better deliverability rate. Created API triggered cart abandonment & transactional emails for five different brands. Designed multiple sweepstakes & contests from concept to completion which grew social media base by over 700%. Crafted student blogger internship program and remotely managed national network of college writers to fuel site content which boosted monthly blog traffic by 500%. From November 2010 to April 2012 (1 year 6 months) Lexington, Kentucky AreaAccount Manager @ Account manager of fourteen online bookstores (over $5 million in sales). Responsible for storefront website design, inventory control, procurement, gross margin reporting, pricing, open order tracking and on-site buying. Primary contact for customer accounts and publisher representatives. Designed several successful internet and traditional print marketing campaigns generating over $250k in additional annual sales. Championed, tested and implemented online bookstore website redesign. From May 2009 to November 2010 (1 year 7 months) Lexington, Kentucky AreaMaster of Business Administration (MBA), Marketing @ St. Cloud State University From 2008 to 2009 Bachelor of Business Administration, Management, International Business, Japanese Studies @ University of Kentucky From 2004 to 2007 Japanese Study Abroad Program, Japanese Language and Literature @ Akita International University From 2007 to 2007 Austin Caldwell is skilled in: Web Analytics, Email Marketing, SEO, E-commerce, Social Media Marketing, Online Marketing, Online Advertising, Marketing Strategy, Social Media, Display Advertising, Affiliate Marketing, Google Analytics, Blogging, Public Relations, Press Releases