My mission is to help brands take control of their marketing efforts and develop them into eye-catching, message-forward, multi-platform, automated marketing machines.
My passion is inventing new ways to creatively speak to targeted consumers...and turning those "conversations" into powerful business ideas that streamline internal processes.
austin.bradley1@gmail.com
Marketing Manager @ Inbound Marketing:
- Manage a rich content/editorial calendar that attracts a qualified audience to our owned properties.
- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
Social Media Management:
- Create shareable content appropriate for specific networks to spread both our brand and our content.
- Drive consistent, relevant traffic and leads from our social network presence.
- Track, measure, and analyze all initiatives to report on social media ROI.
SEO Management:
- Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
Email Marketing:
- Grow our email list organically, not through bought or rented lists.
- Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
- Segment lists based on behaviors like past email engagement and website interactions
Paid Marketing:
- Manage the strategy and setup of all paid campaigns.
- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
- Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
Marketing Operations:
- Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
- Establish and maintain scalable processes that ensure best practices in campaign and lead management.
- Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact. From September 2013 to Present (2 years 4 months) Sales Agent/Office Administrator @ Stayed up-to-date and informed on the climate of the local market, advertised and promoted available listings on external MLS sites, client consultations, researched, studied, and showed apartments and building that matched client criteria. From July 2012 to September 2013 (1 year 3 months) Merchandise Director @ Responsible for acquiring products from manufacturers, visual merchandising of products in our five locations, accurately tracking inventory, and assisting in shipping functions. From January 2009 to January 2011 (2 years 1 month)
Associate of Arts (A.A.) @ Northwest Florida State College From 2007 to 2010 Austin Bradley is skilled in: Visual Merchandising, Customer Retention, Project Management, Event Management, Team Leadership, Creative Writing, Speech Writing, Writing, Public Speaking, Social Networking, Start-ups, Sales, Marketing Strategy, Social Media, Marketing