I have a wide array of branding and marketing experience, including social media; public relations; brand management; corporate communications; community relations; fundraising; event planning; and consumer promotions. I’ve planned and produced all kinds of strategic content for websites; email campaigns; social media; blogs; and corporate intranet websites for some pretty awesome companies, including Smith College Executive Education
I have a wide array of branding and marketing experience, including social media; public relations; brand management; corporate communications; community relations; fundraising; event planning; and consumer promotions. I’ve planned and produced all kinds of strategic content for websites; email campaigns; social media; blogs; and corporate intranet websites for some pretty awesome companies, including Smith College Executive Education for Women, MassMutual Financial Group, Carbonite online backup, and MFS Investment Management. But above all else, my true love is startup culture and strategic branding and I seek opportunities to help guide organizations to brand success.
In 2013 I led brand and business operations at an IT distribution startup in Springfield, Mass. As the first employee, I was brought on to manage the development and execution of the go-to-market, growth and brand strategy of a newly incorporated sales organization. I grew the company from the ground up, and learned a hell of a lot along the way. I also accomplished my personal goal of creating jobs in the Pioneer Valley.
I consult on strategic branding and communications for all kinds of organizations, including public school systems, government organizations, political campaigns, and startups. Branding is my idea of a good time.
I am also a certified SPIN instructor, as well as an advocate for complementary and integrative approaches to healing.
Recently, I started working with government officials to pass legislation guaranteeing the healthcare coverage for complementary and integrative healthcare approaches in Massachusetts. My own personal chronic pain story was featured in the December 2014 issue of Women’s Health Magazine.
Marketing and Business Development Manager, Executive Education for Women @ Development of a brand and marketing strategy, capturing market and thought leadership for our portfolio of 10+ women-only executive education programs. From May 2014 to Present (1 year 7 months) Springfield, Massachusetts AreaCertified SPIN Instructor @ From July 2013 to Present (2 years 5 months) Springfield, Massachusetts AreaChief Brand Officer @ Responsible for the development and execution of the go-to-market, growth, and
brand strategy of a start-up IT distribution company. From January 2013 to January 2015 (2 years 1 month) Springfield, Massachusetts AreaMarketing Assistant, Field Online Team @ Supported the field’s digital marketing efforts through digital marketing strategy consulting and digital content development. From August 2012 to January 2013 (6 months) Springfield, Massachusetts AreaFellow, Boston Chapter @ New Leaders Council (NLC) works to train and support the progressive political entrepreneurs of tomorrow — trendsetters, elected officials and civically-engaged leaders in business and industry who will shape the landscape. From January 2012 to June 2012 (6 months) Greater Boston AreaSocial Media Specialist @ Developed the company's social media marketing plan, refining the existing program and
establishing strategic protocol for all social media networks.
I managed community engagement activities with consumer and B2B customers and potential customers on at least six social networks including Facebook, Twitter(2), LinkedIn, YouTube, and Spiceworks with a total followership of more than 100,000. From May 2011 to April 2012 (1 year) Greater Boston AreaRadio Personality, Marketing, and Account Executive for Hits 943 @ From July 2010 to May 2011 (11 months) Springfield, Massachusetts AreaOn-court MC @ From November 2010 to April 2011 (6 months) Springfield, Massachusetts AreaCo-founder @ The PULSE Boston was a small group of Boston young professionals, students, and community members working to develop a leadership fellowship workshop program for youths incarcerated within the Massachusetts Department of Youth Services.
Our vision was to supply incarcerated youth with the tools to re-enter society advantageously, with a network of positive role models and support figures within the community. If you would like more information on this project or to get involved, please feel free to contact me. From April 2009 to April 2011 (2 years 1 month) Greater Boston AreaCo-op in Investor Relations and Corporate Communications @ From January 2009 to May 2010 (1 year 5 months) Greater Boston AreaCo-op in Corporate Communications, Community Relations, and PR @ Acted as the liaison and coordinator for employee involvement and fundraising
with MFS Corporate Social Responsibility partnerships (staff ~1,700). Worked with organizations including: American Cancer Society Daffodil Days (exceeded previous funds raised by 171%);
Jumpstart (mobilized ~20 employees to volunteer once/week with a preschool
class); City Year (mobilized ~70 employees, friends and family to volunteer for
Serve-a-thon event); Pan-Mass Challenge (coordinated employee rider and
volunteer effort). From January 2008 to July 2008 (7 months) Greater Boston AreaCo-op in New Business and PR @ From January 2007 to June 2007 (6 months) Greater Boston AreaPR Intern @ From January 2006 to May 2006 (5 months) Greater Boston AreaState Student Advisory Council @ From September 2004 to August 2005 (1 year) Greater Boston Area
Bachelor of Arts (B.A.), Communication, Journalism, and Related Programs, magna cum laude @ Northeastern University From 2005 to 2010 Greenfield High School From 2001 to 2005 Ashli Stempel is skilled in: Social Media Marketing, Marketing Communications, Social Media, Blogging, Copywriting, Public Relations, Digital Marketing, Public Speaking, Content Strategy, Marketing, Press Releases, Strategic Communications, Customer Service, Media Relations, Creative Direction, Facebook, E-commerce, Corporate Communications, Editing, Strategy, Entrepreneurship, Copy Editing, Leadership, Training, B2B, Integrated Marketing, Content Marketing, Content Development, Social Media Strategist, Management, Strategic Planning, Research, Blog Marketing, Digital Media, Crisis Communications, Creative Writing, Email Marketing, Corporate Social..., Reputation Management, Social Support, CRM, Start-ups, Social Networking, Online Marketing, Conference Organization, Event Management, Event Planning, Writing, Brand Development, Brand Management
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