Hi, I'm Ashley! Thanks for taking a look at my profile. In a nutshell, I'm what you would call a "Jacqueline of all trades."​ (See what I did there?) I have a deep passion for the ever-changing world of digital marketing with a flare for great design that converts. From Search Engine Optimization (SEO) to responsive web design, I've had my hands in it all and loved every second of it! I'd be happy to lend my expertise to special projects or simply provide advice on digital marketing or recruitment marketing. Feel free to shoot me an email at ashleycheretes@gmail.com to get in touch. You can also scroll down to learn more about my experience and skills. I look forward to connecting! Specialties: - Social Media Marketing - Graphic Design & Branding - Search Engine Optimization (SEO)/Search Engine Marketing (SEM) - Content Marketing - Email Marketing/Talent Communities - Google Analytics & Adobe Omniture - Adobe Illustrator, Adobe InDesign, Adobe Photoshop - Project Management - iMovie/Windows Movie Maker - Microsoft Office - Applicant Tracking Systems - Microsoft SharePoint - HTML (moderate level) - Salesforce Marketing Cloud - Content Management Systems - Event Marketing - Recruiter Enablement/Sales Enablement

Recruitment Marketing Manager @ Responsible for the strategic development of innovative global recruitment marketing campaigns, recruiter enablement capabilities and maximizing external agency partner and media relationships. From January 2015 to Present (10 months) Roseland, NJManager, Talent Brand and Media @ • In a newly created role, developed the first talent engagement brand with supporting marketing and communication strategies for this global organization with $7.9 billion in revenue and 30,000 employees. • Increased traffic to company intranet by 50% in two months through the launch of the “Meeting in a Box” communication that was circulated to over 18,000 front line employees discussing the company’s focus areas and providing exclusive content to employees when they arrived on the site. • As a member of several project teams, designed marketing strategy for key organizational initiatives to increase employee interest: ---Health and Welfare Campaign ”Know Your Numbers” – achieved over a 98% attendance rate through targeted marketing campaigns and streamlined sign-up processes. ---2014 Final Intern Project – strategized and championed a career development project that provided an interactive resource for employees to learn about various company functions and the career paths within them. Led 40 interns to create a designated area on company intranet with employee video interviews discussing career advice, testimonials and career development resources. From April 2014 to January 2015 (10 months) Parsippany, NJSenior Talent Acquisition Specialist - Social Media @ • Provided vision, strategy and tactics for marketing the company’s employment value proposition to potential employees across North America in the digital space. • Established strategic relationships with multiple recruitment vendors, including but not limited to PeopleScout, Direct Employers, Professional Diversity Network, Jibe, Work4Labs, LinkedIn and Glassdoor. • Implemented Google Analytics on careersite to continuously evaluate and report job seeker behavior to management. Increased traffic to careersite 5-10% month-over-month due to various marketing/sourcing efforts. • Rebranded company careersite to reflect the new employment branding; increased traffic careersite by 25% in six months through launching newly branded social media profiles on Facebook, Twitter, Glassdoor and LinkedIn. • Increased applications received through social media sources by 15% in one year by establishing authentic presences on major social media channels and providing a great user experience to candidates. • Created the company’s first Talent Network and email marketing communication strategy utilizing the applicant tracking system Avature, that yielded over 1500+ candidates added into the system in three months. • Designed a landing page and search engine optimization (SEO) strategy for key functions within the organization that yielded over 100,000 additional careersite views and over 10,000 applications in 8 months. • Birthed a new sourcing strategy for hard-to-fill markets utilizing Facebook and LinkedIn’s advertising platforms, display advertising, organic SEO and new collateral for career fairs. Partnered with Human Resource Directors, field level managers and RPO provider pre and post implementation to identify preferred skills and abilities and receive feedback. [CONTINUED BELOW, SCROLL FOR MORE] From September 2012 to April 2014 (1 year 8 months) Parsippany, NJSenior Talent Acquisition Specialist - Social Media @ [CONTINUED] • Launched Glassdoor paid advertising campaigns and employer profile that generated over 200,000 employer profile views and 40 hires ranging from field employees to corporate level managers in the last 12 months. • Tripled company followers on LinkedIn in six months through “Work With Us” ad impressions, posting job opportunities and regular content updates. • Grew company recruiting Facebook page from zero to over 4000 likes in eight months through composing and posting regular content, fan engagement and Facebook advertising. • Crafted a communication strategy and designed HTML templates in applicant tracking system (Avature) for each step in the candidate process resulting in a 10% increase in candidate assessment completions in three months. • Designed 10 print ads per year using company’s employment brand imagery and voice for various publications including GI Jobs and Enactus Connections magazine. • Team member of several ad-hoc projects: - Open Enrollment Materials Rebrand – provided vision and ideas to senior management to create a fresh, authentic look to employee open enrollment materials utilizing employee generated content and new “Get your go on®” employment brand. This new branding approach then became the standard for the company’s overall talent brand. - Employee Car Sales Initiative – created and hosted the company’s first employee car sales event in multiple locations. Sold 30 vehicles and generated an additional 600 sales leads by assessing employee needs, creating an effective communication strategy and hosting a fun and lively event. From September 2012 to April 2014 (1 year 8 months) Parsippany, NJSocial Media Specialist @ • Created a unified social media presence for two of the world’s best known car rental brands that organically grew to approximately 13,000 Facebook fans and 5,000 Twitter followers collectively within an 8-month period • Designed and implemented the company’s first social media listening and reporting strategy using Radian6 that captured approximately 10,000 brand, industry and competitor mentions monthly • Discovered and implemented a plan to use social media listening for company security initiatives including overdue rentals, threats, terrorism and theft • Analyzed and created weekly reports on social media landing page performance and referral traffic using Adobe Omniture • Developed and deployed acquisition-based Facebook applications that resulted in 500 new email opt-ins within 6 months • Utilized the content management system TeamSite to create, edit and deploy new content to each brand’s website • Composed and distributed the first social media policies and conduct principles for employees, agency operators and licensees • Composed 15-20 weekly content pieces for Twitter, Facebook, Google+, Pinterest and YouTube channels • Built dynamic Facebook applications for acquisition, contests and informational purposes using HTML and JavaScript which provided an overall cost savings of approximately $10,000 annually • Managed and mentored 2-3 summer marketing interns annually to complete various projects for the online marketing team • Assisted and educated both business marketing and consumer marketing teams on how to use social media to accentuate established campaigns and elevate brand awareness • Trained approximately 15 off-airport local market locations on how to use social media to connect with customers • Managed the implementation of the social plugin and data capture solution Janrain • Launched a company-wide social media training initiative for employees that was featured on the company intranet From May 2010 to September 2012 (2 years 5 months) Parsippany, New JerseyMarketing Assistant @ • Created and executed the first social media campaigns in 46 offices that gained 2,000 Twitter followers and 100 Facebook fans within an 6-month period • Provided guidance to other business units as well as training and best practices for social media sites including but not limited to Twitter, Facebook and LinkedIn • Utilized social media mediums for research regarding potential leads for sales opportunities on a daily basis • Designed and uploaded custom backgrounds for Twitter page • Experimented with FBML to create a more interactive Facebook page complete with links, landing pages, photos and video • Designed and implemented a Search Engine Optimization (SEO) strategy for the company website • Planned and executed website restructuring that was adopted by all business units after implemented in New Jersey • Designed and executed a local and national press release strategy which resulted in 10-15 article features in construction industry publications per year • Composed new and updated web content for multiple webpages utilizing meta and keyword tagging for SEO purposes • Created and edited video and slideshow presentations to be featured on Facebook and YouTube • Designed multiple invitations for formal and informal dinner parties, luncheons, and other miscellaneous events • Created various marketing and sales materials such as proposal/bid books using the Adobe Creative Suite and Microsoft Office • Created and distributed a monthly internal newsletter on various business unit topics • Created various PowerPoint presentations for quarterly events, meetings and interviews • Composed speeches for Vice President and General Manager for community affairs events • Assisted the Community Affairs Director to launch multiple community awareness campaigns • Presented to middle and high school students on marketing, presentation and web design skills • Presented to clients, owners and architects on services and products at state-wide trade shows From February 2008 to May 2010 (2 years 4 months) Marketing Communications Specialist @ • Wrote and published weekly press releases on various company announcements • Composed bi-weekly email marketing campaigns using Arial software • Wrote and edited website content for search engine optimization purposes • Composed weekly strategic emails for sales team using GoldMine software based on released announcements and articles • Designed business collateral including business cards and letterhead • Participated in the creation of the 2008 marketing strategy • Created and launched a “green” campaign • Planned and hosted weekly, monthly and quarterly events such as the Northern New Jersey .NET User Group meetings, Alumni Conference Calls and MSDN Events • Created and designed all event materials using Adobe Illustrator, Photoshop, Microsoft Publisher, PowerPoint and Word • Used SharePoint 2007 as a queue and depository for sales team materials, branding collateral, and company information From December 2007 to January 2008 (2 months) Marketing Intern @ • Wrote and designed corporate brochures and media kit • Researched, documented and organized website content • Engaged and participated in meetings to determine new vision and mission for company From June 2007 to August 2007 (3 months)

Bachelor of Arts, English and communications, 3.6 GPA Overall, 4.0 in Major @ Cabrini College From 2004 to 2007 None, Liberal Arts and Sciences, General Studies and Humanities @ Raritan Valley Community College From 2003 to 2004 Ashley Cheretes is skilled in: Project Management, HTML, Graphic Design, Writing, Proposal Writing, Blogging, Content Management, Social Media Marketing, Customer Service, Facebook API, Social Sharing, Search Engine..., Twitter, Web Applications, Microsoft Office, SharePoint, Adobe Creative Suite, Online Community..., Public Relations, Widgets, Marketing Strategy, Social Listening, Data Analysis, JavaScript, Word Of Mouth Marketing, SEO, Employment Branding, Social Media Advertising, Search Advertising, Display Advertising, Google Analytics, Video Production, Social Recruiting, Facebook, Facebook Marketing, Pinterest, Google Search, Talent Networks, Community Management, Training, Newsletters, Social Media Measurement, Marketing, Editing, Web Design, Strategy, Interviews, Leadership, B2B Marketing, Brand Awareness