A dynamic marketeer with experience in developing and executing international, strategic and tactical marketing strategies, brand development, project management, agency management, event marketing and event management.
Marketing Manager @ Responsible for positioning Melbourne Victory’s brand in the market place, in-line with the club’s brand framework and strategic direction. Development of marketing strategies to drive consumer revenue generation for
A dynamic marketeer with experience in developing and executing international, strategic and tactical marketing strategies, brand development, project management, agency management, event marketing and event management.
Marketing Manager @ Responsible for positioning Melbourne Victory’s brand in the market place, in-line with the club’s brand framework and strategic direction. Development of marketing strategies to drive consumer revenue generation for membership, merchandise and match day ticket sales, through ATL, BTL, digital and social avenues. Providing strategic marketing initiatives for commercial assets to drive revenue. Driving innovative fan engagement strategies at match, in the community and across social and digital channels to grow the supporter base and increase interaction with Melbourne Victory’s brand. From July 2011 to Present (4 years 6 months) Melbourne, AustraliaMarketing Manager- Powerboat P1 SuperStock Championship @ P1 SuperStock is a single design, single engine motorsport series. National qualifying series lead to a continental championship and ultimately a genuine world championship. Initially launched in UK, the series has now rolled out to include USA. From January 2010 to March 2011 (1 year 3 months) Marketing Executive - Powerboat P1 World Championship @ Powerboat P1 is the exclusive rights holder and owner of the UIM Powerboat P1 World Championship, where the world’s fastest mono hull high performance prototype and production boats compete for the title of UIM World Champion in the Evolution and SuperSport classes. The calendar runs from May to October and attracts more than 500,000 spectators and reaches a global TV audience in excess of 100 million viewers. From May 2008 to June 2010 (2 years 2 months)
BA Hons, Leisure, Sports Studies and Management @ Brighton University Arthur Gillion is skilled in: Strategic Partnerships, Brand Development, Social Media Marketing, Marketing, Sponsorship, Marketing Strategy, Social Media Advertising, Event Management, Marketing Communications, Project Management, Sponsorship Activation, Event Planning, Social Media, Sports Management, CRM, Account Management, Strategy, Management, Sports Marketing
Websites:
http://www.melbournevictory.com.au
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