I have always lived my life through the words of Walt Disney, "Laughter is timeless. Imagination has no age. And dreams are forever.” When I envision the older, much wiser Artie Beavis, I see him sitting in his penthouse office, peering out of his window overlooking the city. He is the CMO of a Fortune 500 company responsible for some of the world's most successful campaigns. (That is unless the position of President of Disney World's Magic Kingdom were to open, in which case, I would have to accept.) I've been known to talk quite a bit, think outside the box and implement creative ideas, all while adhering to corporate culture, achieving business objectives and generating revenue. As one of the earliest adopters of social media, I have launched and sold an agency, helped bring sexy back to semiconductors, and have even engaged in tweet rap battles with '90s stars. I'm all about the suit and tie, but often times you'll catch me blogging away outside of Starbucks in a pair of sweats... or on the tennis court. Who is Artie? • Age 1: Walk? This kid was already running. • Age 7: Play lemonade stand? Launched first business instead. • Age 10: Already devised a Trapper Keeper of business plans. • Age 12: Applied for first college internship. • Age 14: Started own newspaper column. • Age 18: Graduated at the top of high school class. • Age 19: Attended NYU (and no, I didn't meet the Olsen Twins). • Age 20: Pursued pro tennis in Florida; nearly landed an MTV reality show. • Age 21: Rather than be just another coffee-fetching marketing intern, launched own division. • Age 22: Marketed my way into an ATP event (2008 Pilot Pen). • Age 23: Assumed first social media director role. • Age 24: Launched a social media marketing agency. • Age 25: Social marketing agency acquired. • Age 26: Global social media executive. If you want the typical social media "guru,” there are thousands of them here on LinkedIn. If you want to engage with someone unique, let's talk!

Global Head of Social Media & Content Marketing @ • Work directly with the company’s Chief Marketing Officer in the creation and delivery of content and social marketing campaigns worldwide • Responsible for the creation and delivery of online content and social marketing campaigns • Led the corporation to award-winning status in 2013, 2014 and 2015, including top-ranked semiconductor brand in social media best practices • Construct and implement the company’s global social media strategy in line with ongoing marketing, product, sales and community-building initiatives • Develop, edit and amplify all posts for the company’s blog and other online channels • Generated more shares on the Atmel blog than all 39 other semiconductor companies combined • Helped reposition the company at the heart of the Internet of Things and Maker Movement, along with placing a greater focus on startups and deepening relationships with partners • Facilitate the adoption of a social media-based culture throughout the organization • Host live interviews and conduct on-site engagement during events • Attained millions of views on the Atmel Bits & Pieces blog, YouTube and Google+, in addition to thousands of Twitter followers and Facebook likes in first two years From January 2013 to Present (3 years) Director, Social Media Business Unit @ • Retained as director to oversee the transition of RTB Social clients following acquisition • Led team of account executives and community managers From January 2014 to September 2015 (1 year 9 months) President & Founder @ • Launched a Connecticut-based social marketing agency with a client list that included Fortune 1000 B2B brands, mid-sized technology corporations, travel media publications, legal service companies, professional athletes and non-profit organizations • Acquired by Market Edge – a strategy, marketing and management consulting group – to round out its offering of traditional services From June 2012 to December 2013 (1 year 7 months) Interim Chief Marketing Officer @ • Reshaped the company’s marketing efforts, resulting in enhanced credibility, a larger footprint and increased revenue • Established partnerships with brand ambassadors, retailers, tournaments and professional leagues • Positioned the brand at the center of the rapidly growing barefoot movement and beach sports world From June 2012 to January 2013 (8 months) Social Media & Marketing Director @ • Reported directly to the CEO and VP & General Manager, Americas • Devised the overall social media blueprint for each of the Group’s business units • Created and managed all of the company's social media accounts, while coordinating with the marketing teams of each subsidiary • Played an integral role in the rebranding process of the Group • Assisted in writing press releases, marketing collateral and content for product packaging • Launched and stewarded the company's online interactive resource From July 2011 to June 2012 (1 year) Professional Tennis Player @ • Participated in several USTA/ITF Pro Circuit events throughout the country • Played in the 2008 ATP Pilot Pen in New Haven, Connecticut • Served as hitting partner for a number of ATP and WTA tour players From January 2006 to May 2012 (6 years 5 months) Brand Ambassador / Interim Chief Marketing Officer @ From May 2008 to July 2011 (3 years 3 months) Social Media Strategist, Consultant, Speaker and Guest Blogger @ • Assisted corporations of all sizes in devising and implementing social media strategies into their overall marketing programs. • Helped acquire hundreds of thousands of views, likes and followers, as well as stewarded highly-trafficked social accounts. • Consulted senior-level executives and marketing teams to attain maximum exposure and success. • Coordinated the planning of social media campaigns for corporations of all sizes. • Provided in-depth competitive research and data analysis to ensure optimal social media success. • Monitored and researched the latest trends in social media. • Offered detailed presentations with regards to the fundamentals, implementation and benefits of corporate social media use. • Assisted companies in establishing and maintaining a positive, socially-engaged brand image. • Created, updated and helped maintain several social media accounts across a breadth of industries, e.g. secure ID-based technologies, hospitality, sports & entertainment, travel, financial services, healthcare, marketing and advertising. From June 2005 to July 2011 (6 years 2 months) Director of Marketing @ • Handled all of the marketing and sponsorship efforts for the company’s two annual events – the Hospitality Law Conference and Global Congress on Travel Risk Management • Developed alliances with vendors, exhibitors and law firms From July 2010 to June 2011 (1 year) Houston, Texas AreaSocial Media Account Executive @ From July 2009 to June 2010 (1 year)

Arthur Beavis is skilled in: Social Media, Social Media Marketing, Slogans, Digital Marketing, Global Marketing, Online Communications, Creative Development, Sports Management, Corporate Branding, Personal Branding, NFC, Marketing Management, Business Development, Creative Thinking, Public Speaking