April Wilson has a particular set of skills around measuring and optimizing communication for top brands, and she has built her career around using data and using consumer insights as secret weapons to change behavior. Particularly with bad guys. Expertise with marketing automation, optimizing marketing spend, developing product roadmaps, leveraging consumer marketing insights, and developing effective customer segmentation. Worked within and led multi-million dollar marketing organizations. Also a giant Liam Neeson fan. Wishes people he knew would stop getting Taken so the man could just take a vacation.

Director of Analytic Products @ Provides vision and direction for the development of analytic products and offerings in the healthcare, accounts receivable management and other markets by analyzing customer needs, market trends and organizational priorities. From February 2013 to Present (2 years 9 months) Columbus, Ohio AreaPresident and CEO @ From October 2011 to May 2015 (3 years 8 months) Rowlett, TXDirector of Tradeshow Marketing @ From March 2012 to February 2013 (1 year) Irving, TXVice President, Strategic Business Analysis @ From December 2009 to October 2011 (1 year 11 months) Irving, TXDirector, Product Management @ From September 2008 to December 2009 (1 year 4 months) Director, Customer Value Management @ From June 2006 to September 2008 (2 years 4 months) Director, Marketing Performance Management @ From September 2004 to May 2006 (1 year 9 months) Manager, Risk and Analysis @ From March 2004 to August 2004 (6 months) Senior Quantitative Analyst @ From May 2001 to March 2004 (2 years 11 months)

M.S. @ Virginia Commonwealth University From 1996 to 1998 B.A. @ Virginia Commonwealth University From 1990 to 1995 April Wilson is skilled in: Web Analytics, CRM software, Business Transformation, Digital Marketing, Social Media Marketing, Digital Strategy, Email Marketing, Teaching, SEM, SEO, Social Media, Online Advertising, Google Analytics, Mobile Marketing, Google Adwords, E-commerce, Digital Media, Facebook, Marketing Strategy, Conversion Optimization, Marketing Communications, Direct Marketing, Analytics, Interactive Marketing, Social Media Monitoring, Integrated Marketing, Blogging, Organic Search, Omniture, Database Marketing, Digital Branding, Multivariate Testing, A/B testing, Public Speaking, Online Video Marketing, Business Education, Teaching Adults, Trade Shows, Product Marketing, Logistic Regression, Content Marketing, Trade Show Strategy, Credit Risk, Credit Analysis, Retail Banking, CRM, Marketing, Advertising, Segmentation, Customer Acquisition