Senior marketing and strategy professional with 15+ yrs experience primarily in consumer electronics, software services and most recently in biotechnology and VR. Strong analytical skills with complete digital marketing and social media skill set, coupled with MBA and post graduate certificate in communications at Harvard. Excellent track record in succesfully launching globally over 15 products, services and applications. Strong roots in global brand, channel and product marketing starting from P&G.

Director of Product Marketing @ From November 2015 to Present (2 months) Greater San Diego AreaSenior Marketing Consultant @ - Social Media Content Strategy: global social media content strategy, social content creation, guidance kits for regions for ASICS with @Red Door Interactive - Online Content Strategy: online content creation, web site design, blog for @Immerex - Virtual Reality Company. As video and visuals dominate in virtual reality, developed online content with focus more on entertaining and informing customers through visual storytelling. - Brand Licensing: Effectively led the development of brand positioning and product branding for @Imagine Intelligent Materials solutions. - Communications Project Management: Successfully created ROI optimized “content marketing funnel” with online launch of www.imgne.com and social media promotion. Ability to execute inbound lead generations as the ultimate goal, efficient ROI was achieved by leading with content that connects the dots between the problem customer is having and the licensing and solutions company offers. From November 2014 to Present (1 year 2 months) Greater San Diego AreaGlobal Head of Product Marketing in Connected Devices @ • Led Nokia Lumia Connected Devices portfolio marketability globally, member of Unit Leadership Team, and product marketing team leader. • Business Development: Built liaisons between departments with insights that resulted marketing to be the voice of the market, customer, trends and behaviors and to steer product development. Respected by a wide range of functional groups from engineers to leadership group members. • Accountability for Results: Attained sales targets for the launch of Nokia’s first LTE only tablet. Leveraged key insights to identify most profitable segments and established ROI to create cost effective marketing and online sales training driven by mobile productivity message. This resulted in successful sales and margins. • External Partnerships: Achieved top satisfaction scores in Nokia with Nokia’s first LTE-only connected Windows tablet and used the satisfaction drivers successfully in marketing with distribution partners. From April 2013 to October 2014 (1 year 7 months) Greater San Diego AreaSmartphone Product Strategy - Global Senior Manager @ - Insights for Business: Created Nokia’s smart device strategy to guide smartphone portfolio and service development by integrating customer, customer and market insights with company assets and technology enablers. - Social media: Established online focus group for research and development in key locations globally. Used social media as a nimble and easy way to get instant feedback in design process and to expose gaps in a product or service. • Customer: Integrated distribution and carrier customer requirements into product strategy, created value propositions for each price tier with all time high sales success of smartphones for US carriers. • Influencing Skills: Demonstrated to leadership how Nokia Lumia smartphones could be constituted in lower price points successfully by developing accurate analysis of market trends that converted to customer segmentation. From August 2011 to May 2013 (1 year 10 months) Greater San Diego AreaGlobal Head of Service Retention and Sustainability @ Developed environmental sustainability awareness via games and utility apps, resulting positive internal, client and partner engagement in Nokia’s environmental topics. From 2010 to 2011 (1 year) Global Senior Marketing Manager @ • Achieved savings of $20M via aligned CRM by recommending and implementing behavior driven CRM outbound campaign logic that combined both services and hardware into one holistic story to customers. • Launched Nokia’s first behavioral CRM analytics process for e-mail and SMS campaigns, which improved click through rate by 50%. From May 2010 to December 2010 (8 months) Country Managing Director @ Lead the 20+ size creative agency with focus in design, brand and digital advertising. Operating profit and loss responsibility, gross margin on sales $4-5M annually From 2008 to 2010 (2 years) Marketing & CRM Director - Consumer, SMB @ Managed multiple marketing ($20M budget management) and CRM, product and service management engagements, partner management with manufacturers, and led channel POS communication for 100 retail stores. From 2000 to 2008 (8 years) Broadcast Director & Account Director @ Account Director for Coca-Cola From 1997 to 2000 (3 years) Assistant Brand Manager @ Nordic (Sweden, Denmark, Finland, Norway) Assistant Brand Manager for Fairy/Yes liquid and dishwasher tablet From 1995 to 1997 (2 years) Stockholm, Sweden

Post Graduation Studies @ Harvard Business School From 2007 to 2007 Masters Degree @ Aalto University From 1991 to 1997 Bachelor's degree @ Nyenrode University From 1992 to 1993 Anu Annemari Herranen is skilled in: Product Marketing, Strategy, Product Management, Go-to-market Strategy, Marketing Strategy, Marketing Management, Digital Marketing, Marketing, Mobile Devices, CRM, Business Strategy, Business Development, Online Marketing, Competitive Analysis, Marketing Communications