My career in marketing has developed through a broad range of expertise and experience, from the creation of award-winning campaign solutions to managing and running a multi-million Euro pan-european marketing team. In servicing some 23 territories, I am responsible for creating the environment to grow business revenues and successfully enter new markets using integrated, multi-lingual marketing initiatives. A key facet of my skills is the ability to assimilate and understand business needs across a broad set of senior relationships and deliver costed, measurable marketing-led business solutions. I have a particular interest in the growth of people coupled with a key objective of bringing marketing and commercial parts of an organisation more closely aligned.
Key skills:
Business
Commercial business needs analysis
Marketing and markets planning
Leadership in marketing
Team building and people management
Senior relationship development
Pan-European cultural awareness
Agency management
Budget investment and ROI
Discipline:
All aspects of B2B and B2C marketing at a strategic level
Web platform development and implementation
Public relations management
Sponsorship management
European and International marketing campaign development and implementation
European Marketing & Communications Manager @ Brother, the international technology manufacturer of Printing/Solutions equipment and services. The Brother European network extends across 19 countries including Russia, with an annual turnover of €1.1bn.
Role Profile:
Head of all the European Marketing and Communication functions, across all Pan European subsidiaries. Is responsible for a team of 21 persons and has responsibility of annual budgets in excess of £Xm. Handles all Marketing, Digital, PR, Campaign Management, Strategic planning, budget allocation, budget management, measuring effectiveness, board reporting and day to day Management of a dynamic team.
Responsible for:
• All Pan European Marketing & Communications activities and strategy
• Digital Marketing, including; CMS, CRM, SEO, PPC, E-commerce, Analytics, Social Media
• Product Marketing, including; positioning, launches and Market Research and segmentation
• European Advertising Campaigns
• Sales Promotion
• Product packaging and supporting marketing literature and digital material
• Brand identity and positioning
• Sponsorship portfolio, including formula one, football, rugby and major events
• PR, media relations and crisis management
• Internal communications inc. CSR
• New mergers and acquisitions and inserting them into the company portfolio
• Event management
• Extensive management and liaison with a global roster of agencies and suppliers
Youtube: https://www.youtube.com/user/BrotherEU From April 2010 to Present (5 years 7 months) Manchester, United KingdomEuropean Communications Manager @ Manager of the Marketing Communication and Advertising function, across all Pan European subsidiaries. Was responsible for a team of 8 persons and had responsibility of annual budgets in excess of £Xm. Handled all Campaign Management, Advertising and Media planning, budget allocation, budget management, measuring effectiveness, board reporting and day-to-day Management of the Communications team.
Responsible for:
• All Pan European Communications and Advertising activities
• European Advertising Campaigns
• Sales promotion
• Product packaging and supporting marketing literature
• European Graphics and Design Charters
• Sponsorship portfolio, including formula one, football, rugby and major events
• PR
• Event management
• Extensive management and liaison with a global roster of agencies and suppliers From January 2002 to March 2010 (8 years 3 months) Manchester, United KingdomEuropean Advertising Assistant Manager @ Assistant Manager of a newly created department and function reporting directly into the Managing Director. The remit of this newly created department was to bring cost savings to marketing and advertising material/production across Europe. Responsible for department of 3 persons.
Responsible for:
• All Pan European central advertising activities
• Pan European Brand Campaigns
• Product packaging and supporting marketing literature
• F1 Sponsorship portfolio
• Event management
• Management and liaison with local agencies and suppliers From January 2000 to January 2002 (2 years 1 month) ManchesterEuropean Marketing Co-ordinator @ Role Profile:
Part of a team of 3 persons I had the responsibility of all Marketing Collateral for the Fax and Printer Product range across Europe.
Responsible for:
• Carton and leaflet production to support New Product introduction
• Competitive benchmarking
• Photography of products
• Sales promotion support
• POS
• Internal communications of new product introduction From March 1998 to January 2000 (1 year 11 months) ManchesterMarketing Officer @ Role Profile:
Part of the Local authority Leisure Services Marketing team, it was my responsibility to look after a selection of local leisure amenities and support them in their marketing needs and requirements in order for them to “get more people” using their facilities/offerings.
Responsible for:
• Leisure and sports centre literature and supporting collateral. i.e. POS
• Arranging PR opportunities
• Copywriting
• Dealing with suppliers, agencies, photographers, etc.
• Extensive management and liaison with a global roster of agencies and suppliers From August 1997 to March 1998 (8 months) Bolton, United Kingdom
Business, Business & Marketing @ The University of Bolton From 1994 to 1997 Antony Peart is skilled in: Public Relations, Marketing, Marketing Communications, Advertising, Digital Marketing, Strategy, Product Marketing, Social Media, Marketing Strategy, Strategic Planning, Internal Communications, Sponsorship, Integrated Marketing, Project Management, Management, Digital Strategy, Copywriting
Websites:
http://www.brother.com