I have a wide range of business development and marketing experience with a strong focus in the enterprise and intelligent device software sectors, including nine years experience in software licensing compliance programs. Currently, I am interested in opportunities where I can leverage my skills obtained while launching licensing compliance programs, managing direct and third party audits, and negotiating complex licensing transactions. Comfortable as an individual contributor as well as a people manager, I enjoy sharing ideas, while bringing energy and a positive attitude to cross-functional teams.

Manager, Global Compliance @ Created the formal licensing compliance function at Flexera Software. Managed customer-facing licensing enforcement activities to drive incremental license and support revenue, with a focus on maintaining a high level of post-engagement customer satisfaction. Initiated the Licensing Verification Program engaging directly with high level IT, Finance and Engineering contacts to complete customer self-audits.The program was responsible for generating millions of dollars in closed opportunities annually. Personally targeted and managed the close of the single largest InstallShield transaction in company history. Expanded the scope of customer certification across multiple products and licensing models. Designed the self-audit surveys tailored to multiple product licensing types and customers/partners. Trained the field organization on compliance best practices and engagement strategy. Provided escalation and negotiation support for Compliance opportunities, as well as deals in which there were questions about licensing, usage rights and reporting metrics. Documented and implemented compliance policies and procedures. Regularly met with global sales leaders to identify account team focus areas, solicit feedback on customer usage for targeting, and reinforced best practices for on-going customer engagement. Assisted Legal and Product Management teams in revising software licensing agreements to strengthen IP protection and enforcement capabilities, and clarify usage rights. Worked on cross-functional teams to improve and automate business processes including the migration of the company's maintenance renewals, licensing usage certification, and order management processes to Salesforce.com. Tracked revenue metrics for compliance opportunities from targeted activities and field escalation requests. Managed the Compliance Dashboard within Salesforce.com detailing the size and status of open and closed compliance opportunities by region and solution area. From May 2009 to June 2014 (5 years 2 months) San Francisco Bay AreaNorth America Anti-Piracy Manager @ I worked with Adobe's legal, license compliance, marketing and sales teams to advise, coordinate and execute activities which facilitate license revenue by reducing losses to Piracy and non-compliance. From October 2007 to February 2009 (1 year 5 months) Compliance Manager @ Managed the notification, execution and resolution of license compliance audits.This role required a great deal of cross-functional cooperation. There are many groups can be involved both from a customer perspective and an internal one. I coordinated the efforts of Legal, Sales Finance/Deal Structuring, Order Management, Support Renewal Services and Sales to make sure outside audit firms accurately evaluated the customer deployments against purchasing records.Communications with customers often involved C-Level personnel and negotiations requiring a great deal of patience and understanding. Developed the BEA Compliance Self Audit Program which allowed internal remote audits of smaller customers. I performed all the work form A-Z including reconciliation of purchases, contract review and closing the sales when there were deficiencies. The pilot proved successful enough to grow into multi-million dollar business within the compliance team. From February 2005 to October 2007 (2 years 9 months) Account Management @ Account Manager: Applied Materials Sold contract component manufacturing services to Applied Materials and other equipment manufacturers. Managed sales process from RFQ to production to delivery. Managed marketing communications projects for the company developing the company collateral and web content. Managed implementation and training of an enterprise sofware procurement tool as part of Applied Materials' supplier collaboration program. From January 2002 to June 2002 (6 months) General Partner/Manager @ International business start-up targeting emerging market of Eastern Europe, with primary focus on Croatia. The business began marketing industrial electronic components including connectors, integrated circuits, power supplies, cable assemblies and test equipment. Soon thereafter, our product line expanded to include personal computers and peripheral equipment. The scope finally grew to include direct response marketing consumer merchandise via local television stations. My customers included the Hrvatsko Electroprivreda (the Croatian Gas and Electric Power Company), Ministarstvo Unutarnjih Poslova (the Croatian Ministry of the Interior), Hrvatsko Radiotelevizija (Croatian National Radio and Television) as well as VARs and retail chains. I was personally involved in sourcing merchandise, developing marketing materials, localizing packaging, organizing logistics, pricing, visiting customers abroad and managing day to day business operations. From May 1992 to December 1999 (7 years 8 months)

BS @ San Jose State University From 1987 to 1992 HS Diploma @ Bellarmine College Preparatory From 1983 to 1987 St. Leo the Great Anthony Gudeli is skilled in: Software Licensing Compliance, Software License Agreements, Cross-functional Team Leadership, Start-ups, Enterprise Software, Software Licensing, Management, Program Management, Sales, Strategic Partnerships, Account Management, Negotiation, Salesforce.com, Marketing, Sales Process