Director of Digital Advertising @ Responsible for developing business-building digital media plans, driving digital media innovation and inspiring the organization to become best-in-class digital-powerhouse. Work closely with the internal brand stakeholders and agency partners across Lotus823's brand portfolio to lead digital media strategies and tactics. Help define and execute a digital vision to enhance Lotus823 client's digital capabilities and be the Center of Excellence (COE) for Lotus823. Help lead digital planning and expanding best practices across regions on global businesses. From June 2014 to Present (1 year 7 months) Owner @ Provide internet marketing solutions promote client's brand online, drive new customers to their website, and increase revenue and customer acquisitions. Campaign & project management, consultation & strategy, with advanced analytics to assist clients and their teams in designing, sending and analyzing direct online marketing communications. Berardo Marketing Group focuses on building plans and strategies that utilize all internet marketing channels to synergize the client’s message with focus on branding, increasing relevant traffic, conversions, lead generation and sales. Our priority is to find the right mix of services and to develop a comprehensive strategy designed to streamline marketing efforts, while cutting down service costs, increasing service components, and diversifying both the market exposure and company revenue streams. From May 2009 to Present (6 years 8 months) Director of Marketing @ Responsible for planning and implementing sales, marketing and product development programs, both short and long range, targeted toward existing and new markets by performing the marketing duties personally or through subordinates. Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services. Develops and manages sales/marketing operating budgets. Plans and oversees advertising and promotion activities including digital advertising, print, broadcast, and direct mail. Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets. Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions. Establishes and maintains relationships with industry influencers and key strategic partners. Represents company at trade association meetings to promote product. Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals. From February 2014 to May 2015 (1 year 4 months) Miami/Fort Lauderdale AreaDirector of Online Marketing @ Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. Increase online sales and implement marketing strategies. From November 2008 to November 2009 (1 year 1 month) Greater New York City AreaE-Commerce Projects Manager @ Managed, directed and supervised all projects pertaining to the e-commerce channel of the company from web design and development, to online marketing, including SEM, SEO and email marketing. From March 2003 to November 2008 (5 years 9 months) Internet Projects Manager @ From 1999 to 2003 (4 years)

BA, Marketing and Advertising @ Seton Hall University From 1994 to 1999 Anthony Berardo is skilled in: SEO, Online Marketing, SEM, Email Marketing, Web Analytics, Conversion Optimization, Marketing Strategy, Google Analytics, PPC, Mobile Marketing, Brand Development, Affiliate Marketing, Web Marketing, Advertising, E-commerce