Director, Brand Marketing @ From February 2014 to Present (1 year 11 months) Marketing Manager @ Strategize and implement key marketing communications for consumer and trade audience to increase sales and create consistent global brand voice. • Direct and manage jansport.com raising the brand connection to the consumer, streamlining the consumer experience and strict budget management. • Direct the development and execution of all Brand assets, including Brand ID and standards, lifestyle and product photography, on-product marketing, point-of-sale, collateral, packaging and packaging • Effectively lead and develop creativity for a team of six direct reports: four Graphic Designers for both divisions, Project Specialist and Marketing Coordinator • Developed visual and communication brand standards guide to increase brand recognition and brand presence globally • Manage and direct external resources: creative agencies, copywriters, and graphic designers, establishing and maintaining consistent brand voice throughout all mediums • Direct and implement global packaging system based on consumer segmentation; streamlining both process and communication to increase consumer understanding • Budget development and management for creative communications both print and online. 2013 President's Award From January 2009 to January 2014 (5 years 1 month) Brand Marketing Coordinator @ • Developed detailed creative briefs to effectively communicate Brand marketing initiatives • Managed and developed the Brand Marketing Specialist • Co-managed two brand websites, (jansport.com and transbyjansport.com) and brand asset management site (jsdealers.com) • Developed product visual merchandising guide to elevate brand presentation at retail and enhance consumer perceptions • Collaborated with cross-functional departments to establish and maintain product naming and trademarks • Created and managed all elements of the seasonal workbook to clearly define and communicate the brand’s product segmentation strategy From January 2006 to December 2009 (4 years) Graphic Designer @ From May 2005 to December 2005 (8 months) Freelance Graphic Designer @ • Designed and produced product catalog, tradeshow graphics, packaging, and in-store material From 2003 to 2005 (2 years) Graphic Designer @ • Developed Brand accurate advertising, direct mail campaigns and nationwide in-store visuals • Art directed fashion, product, and editorial photo shoots • Consistently collaborated with Creative Director to further develop Brand identity. • Major Project: United Way campaign (33 printed elements), which received national recognition. From 2000 to 2002 (2 years) Outdoor Education Instructor @ • Created curriculum and taught 4th -8th grade students classes in ecology, sustainability, outdoor activities and survival skills From September 1998 to May 1999 (9 months) Communications Associate @ • Developed creative services department, hiring and managing two key positions • Conferred with clients to clarify their graphic identity, target audience, and written copy • Generated over 400 printed projects per year From 1997 to 1998 (1 year) Intern @ • Secured radiobroadcasts nationwide • Communicated with press for special events • Managed press during the Mid-East Peace Meetings • Developed database for press offices nationwide From August 1996 to January 1997 (6 months) Design Intern @ From 1996 to 1996 (less than a year)

Bachelors, Art @ North Park University From 1992 to 1996 Anne Soderstrom is skilled in: Advertising, Copywriting, Social Media Marketing, Graphic Design, Marketing, Web Design, Creative Direction, Photography, Adobe Creative Suite, Art Direction, E-commerce, Packaging, Microsoft Office, SAP, Web Content, Brand Management