Anne-Gaelle Planterose's Email Addresses & Phone Numbers

- I am a performance-driven marketing manager with 15 years of marketing experience in FMCG groups and pharmaceutical industry - Expert in strategic marketing - Have successfully led complex projects involving many different partners and stakeholders - Managerial skills developed in cross-cultural and cross-functional international environment - Defining clear goals, aligning people and resources and consistently delivering...

- I am a performance-driven marketing manager with 15 years of marketing experience in FMCG groups and pharmaceutical industry - Expert in strategic marketing - Have successfully led complex projects involving many different partners and stakeholders - Managerial skills developed in cross-cultural and cross-functional international environment - Defining clear goals, aligning people and resources and consistently delivering results. • 2014 Novartis results in sell out : Fastest growing company in Belgium & 2nd fastest growing company in France & Netherlands • Successful launch of Syntholkiné brand +20 % vs. budget. • Led cross-functional global team • Market Access experience, both locally and internationally • Experience from various channel experience : mass market, pharmacy and medical • High awareness brand in FMCG and pharmaceutical industry : Voltaren, Aquafresh, Synthol, Kréma, Hollywood chewing gum,... • Management of a team of 18 people, full P&L and Portfolio Spécialisations : Brand Management Operational and general management Business development International Marketing Marketing Management Fluent in englishMarketing Director France / Belgium/ Netherlands/ Luxembourg @ - Define & implement the marketing strategies in the Operating Unit (OU)France-Benelux for all brands - Develop & implement Cold & Flu, Pain & Excedrin product portfolio strategies in line with regional/global priorities - As member of European Marketing Leadership Team, cooperate with Regional & Global Management to develop strong brands strategies & plan - 2014 results : Fastest growing OTC company in Belgium, 2nd fastest growing OTC company in France & Netherlands From February 2014 to Present (1 year 8 months) Rueil MalmaisonHead of marketing France @ Activation and implementation of marketing plans for the Oral Care & Wellness business in the market, in order to attain targeted sales growth and profit objectives, providing full leadership and coaching to the local Marketing team - 18 persons - 1 - Manage de financial delivery of the category sales and contribution targets 2 - Local activation of Global category strategies to drive brand share and consumption growth ahead of key competitors 3 - Manage the 24 months brand activation plans and coordinate all internal and external teams (BTL / ATL / Experts, Media, PR) 4 - Manage and lead the french marketing team. Coach and develop people. 5 - Ensure a seamless working relationship between all functions in France From November 2011 to February 2014 (2 years 4 months) Marly le RoiOral care senior brand manager - @ - Brand : Aquafresh, Sensodyne, Parodontax, Biotene - Channel : Mass market and Pharmacy - Management of 4 people + project team leader Responsibilities : - Represents France at a global level. Define global and local strategy and the agenda for growth of the dental care category. Recommend and lead development initiatives of the portfolio. - Define the optimized multichannel strategy of the portfolio on the three channels (pharmacy, mass market, medical) to dynamise best practices and profitability of actions. Realisations : - Recommend and put in place short term 2011 plan on all brands of portfolio - Define marketing and commercial plan for 2012 From January 2011 to October 2011 (10 months) Aquafresh Group manager - Mass market @ Brand : Aquafresh (toothpaste/toothbrush/mouthwash) Channel : mass market Responsibilities : - Define agenda for growth on Aqufresh brand, recommend and lead the development of the portfolio - Ensure the coordination of the operational activities of the Aquafresh brand - Maximize their execution via optimization of customer plans and appropriate activation tools - Manage a team of 4 people Realizations : - Recommend the 2011 marketing plan : 10 product launches for february, maximization of visibility in store, - Recommendation and realization of an urgency plan for 2010 with shopper marketing and key accounts - Development of camping programs and education school to accelerate growth of the brand (+18% for Aquafresh) From 2009 to December 2010 (1 year) Oral care senior brand manager - Pharmacy @ Brands : Sensodyne, Parodontax Channel : Pharmacy Responsabilities : - Develop the category via the portfolio optimization, assortment and merchandinsing strategy - Manage a team of 2 people Realization : - New oral care story towards our customers - Promotional plan for brands, monthly pilot, plan optimization (launch of a new promotional offer +15% of growth, new trade tools for pharmacy) - New merchandinsing approach. Partnership with new sales force from Alliance Group. Training of 15 sales reps. - New trade days with wholesalers and "groupements" - Oral care growth : +20% vs ya From September 2007 to May 2009 (1 year 9 months) Synthol Senior brand manager @ Brand : Synthol, Valda, Pulmoll Channel : Pharmacy Responsibilities : - Remise à plat of Synthol strategy and operational execution of plans - Management of 2 persons Realizations : - U&A study. Recommendation for a new development strategy, creation of a new brand Syntholkiné, development of trade tools, customer presentations and training of sales reps - Launch for new heat pad and a new innovation pipeline for the next 4 years - Management of international projects during 2 years : a new plant in Japan, italian copacker, elaboration of legal contracts, leader of project team - Optimization of sales and profitability of the brand (+20% of growth in 3 years) From May 2004 to September 2007 (3 years 5 months) Kréma Product manager @ From 2001 to 2002 (1 year) Kiss Cool Product manager @ Management of portfolio From 2001 to 2002 (1 year) Sales representative @ From 2000 to 2000 (less than a year) Hollywood chewing gum Product manager @ From 1999 to 1999 (less than a year) Master, Etudes et décision marketing @ From 1997 to 1998