Strategic and creative leader with 25 years of experience in retail business unit management & organizational development. High energy, results-oriented leader who continually challenges the status quo, moving businesses forward courageously. Specialties: Strategic planning, business process improvement, P&L management, change management, communication skills. Customer-oriented.

Senior Vice President Merchandising @ SVP Merchandising, Grocery From April 2015 to Present (9 months) Greater Minneapolis-St. Paul AreaVice President Services @ •Accountable for $860M Services business and customer reservation center. Span of control of 15K store and 200 corporate associates. •Develop and execute innovative strategic plans, leading industry growth with customer-centric solutions. Consistently deliver top growth in company; two year revenue growth of 12.5% and profit growth of 14%. •Manage payroll and labor allocation for 1300 stores, ensuring compliance with store policies, procedures, staff training and curriculum to maximize productivity and consistently grow Services profit. •Developed comprehensive customer analytics program; defining, targeting, growing and retaining critical Services customers. •Lead technology solutions, implementing new centralized customer data hub, reservation management system, ipad capabilities and online booking. •Foster cohesive, high performing team of leaders through innovative development and support initiatives. From September 2012 to March 2015 (2 years 7 months) Phoenix, Arizona AreaVice President Merchandising Solutions @ Hired to create new organization to support planning and execution of merchandising strategy including assortments, space planning, price optimization, promotional effectiveness and visual merchandising. Designed Merchandising store standards, business process and execution tools for effective category resets and promotional product placement resulting in improved customer experience and accuracy of buy, sell-through and forecasting. From January 2009 to September 2012 (3 years 9 months) Group Vice President, Safeway @ Implemented end-to-end strategic business planning process and instituted financial forecasting discipline, created one go to market Perishable strategy focused on growth in key customer segments. Led innovation project team for Perishables, conducted research to define customer needs and determined creative concepts for test/pilot/roll. Led business unit and strategic development for $75M U.S. e-commerce business. Grew Perishable and Grocery revenue and profits, improving extended online assortments, efficiency of home delivery and website development. From January 2007 to February 2008 (1 year 2 months) Vice President, Homecare & General Merchandise @ Led $3B Homecare and GM business operation, exceeded sales and profit goals in ’05 and ’06. Created and implemented innovative strategic plans, working with key CPG partners to deliver regional specific business plans and customer-centric assortments, resulting in increased market share. Developed global import buying strategy, integrating Asia team with U.S. to source relevant product lines, growing sales and profits in seasonal programs. From November 2004 to January 2007 (2 years 3 months) Sales Manager, Alcoholic Beverages @ Accountable for $1B sales and promotional strategy, forecasting impact of strategies to achieve financial objectives; achieved sales and profit goals in ’03 and ’04. Established local advertising and regional assortments, using loyalty and customer insights to create market dynamic assortment. Successfully led market growth in key brands, executing first to market approach to gain trial and lead industry. From March 2004 to November 2004 (9 months) National Category Director Cookies & Crackers @ Led U.S. sales and profits for Cookies and Cracker categories for Safeway’s centralized grocery department. Created and executed national marketing and sales plan, achieved sales and profit goals. Led strategy for product mix, merchandising, pricing and promotional strategy. From August 2002 to March 2004 (1 year 8 months) Manager National Categories Frozen & Packaged Meat @ Accountable for sales and revenue for $500M Frozen and Packaged Meat & Seafood categories, consistently exceeding sales and profit goals. Led the design and implementation of the centralized marketing and buying structure, supported by 10 divisions. Developed one national marketing strategy and communicated execution needs to centralized team. From March 2001 to August 2002 (1 year 6 months) Senior Brand Manager @ From May 1999 to March 2001 (1 year 11 months)

BA, Marketing, Minor English @ University of St. Thomas From 1984 to 1989