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Angela Schoening

Vice President Marketing @ History Maker Homes

Vice President Marketing at History Maker Homes

Dallas/Fort Worth Area

Ranked #1,233 out of 24,660 for Vice President Marketing in United States

Section title

Angela Schoening's Email Addresses & Phone Numbers

Angela Schoening's Work Experience

History Maker Homes

Vice President Marketing

Grapevine, Texas

Parker University

Marketing Manager

August 2011 to May 2013

Dallas/Fort Worth Area

Tom Joyner Online Education

Director of Marketing

July 2010 to August 2011

Angela Schoening's Education

Texas A&M University

BS, Journalism, Marketing

1995 to 1999

Angela Schoening's Professional Skills Radar Chart

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Angela Schoening's Estimated Salary Range

About Angela Schoening's Current Company

History Maker Homes

Frequently Asked Questions about Angela Schoening

What company does Angela Schoening work for?

Angela Schoening works for History Maker Homes

What is Angela Schoening's role at History Maker Homes?

Angela Schoening is Vice President Marketing

What is Angela Schoening's personal email address?

Angela Schoening's personal email address is a****[email protected]

What is Angela Schoening's business email address?

Angela Schoening's business email address is a****[email protected]

What is Angela Schoening's Phone Number?

Angela Schoening's phone +44 ** **** *341

What industry does Angela Schoening work in?

Angela Schoening works in the Construction industry.

Who are Angela Schoening's colleagues?

Angela Schoening's colleagues are Matt Roach, Annie Kendzior, Mike Tadlock, and angl liannna

About Angela Schoening

📖 Summary

Vice President Marketing @ History Maker Homes Grapevine, TexasMarketing Manager @ Parker University Private, non-profit higher education institution. Developed and managed marketing strategy for new consumer acquisition, customer retention, and donor support verticals. • Launched three new programs/product lines in three months; exceeded lead generation goals by 192%.• Sustained month-over-month growth in organic website traffic converting into quality leads at 121% over projections.• Developed and implemented multi-media communications plan for integration with the CRM system to increase conversion rates.• Facilitated digital marketing strategy for new programs that includes PPC, PSM and CPI to drive quality leads at 77% of cost per lead goal. From August 2011 to May 2013 (1 year 10 months) Dallas/Fort Worth AreaDirector of Marketing @ Tom Joyner Online Education Online education services provider start-up organization with a working $1.5MM marketing budget. Led brand strategy, interactive marketing and digital product development.• Launched award-winning website, introducing a unique business proposition in the online educational space; included: defining the user experience; managing technology and design partners; developing site content and copy; overseeing integration initiatives; tracking and interpreting analytics and driving optimization efforts. Voted Website of the Year and Best in Education by a leading interactive technology provider.• Strategized and executed multi-channel marketing plan, including: PPC, social media, SEO, email campaigns, radio, and public relations that delivered double expectations in traffic and conversions; selling out all partner programs, months before projected milestones.• Managed 10 vendors and four direct reports to meet condensed timelines, streamlined budgets and aggressive goals. From July 2010 to August 2011 (1 year 2 months) Marketing Consultant @ Contractor Advised small to medium businesses, employing a broad knowledge-base, on various marketing strategies and tactics to ultimately increase clients’ bottom line.• Created award-winning submission for a prominent engineering and construction firm in the Dallas area.• Recommended and implemented marketing strategy to increase brand awareness, targeted traffic and sales in multiple industries including: financial services, construction, engineering, leadership training, education, event planning, legal, fitness and alternative medicine.• Produced interactive training demo for a Fortune 500 company to engage employees in new functionality features of the updated company intranet.• Conducted new print vendor search for a Fortune 500 company that resulted in savings and increased sustainability. From May 1999 to September 2010 (11 years 5 months) Senior Account Executive @ Epsilon A top-ranked digital and direct agency; managed direct marketing promotional activities for three national bank product lines for the flagship account.• Managed direct marketing strategies for cross-sell, retention and acquisition client campaigns with positive response rates.• Oversaw account staff of five employees and supervised agency activity related to the client including: schedules, budgets, billing, analysis and status reports. From 2007 to 2009 (2 years) Marketing Specialist @ National City Mortgage Consistently ranked top-ten national mortgage company, recently acquired by PNC Bank, averaging more than $2 billion in revenue with a total marketing budget of $1MM.• Innovated employee training program to educate sales force in available marketing tools and effectively building and measuring effective targeted marketing campaigns resulting in increased profitability. • Collaborated with IT and senior management to develop internal marketing website with customizable collateral resulting in lower fixed and variable costs and consistent compliance with rigorous federal and state regulations while mitigating financial penalties.• Designed internal promotional campaigns to drive best practice performance from employees at every level.• Sought out for re-employment by executives in 2004 to implement recommendations to increase market share as presented in 2003. From 2000 to 2007 (7 years) Marketing Director @ History Maker Homes DFW area home builder utilizing three different brands and product lines to compete in entry level, move-up, and luxury markets. Rebuilt marketing department including rebranding all three product lines, developing and implementing comprehensive marketing plans and metrics tracking, and launching strategic digital marketing initiatives; resulting is 14% increase in storefront traffic during a period of stagnant markets. From May 2013 to January 2019 (5 years 9 months) Grapevine, Texas

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In a nutshell

Angela Schoening's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

4 year(s), 10 month(s)

Angela Schoening's Willingness to Change Jobs



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