Analytics practice lead and strategic consultant with over 15 years of experience in digital analytics, conversion optimization, ecommerce marketing, consulting, and web development in both the retail and financial services industries. Superior insight into clients’ needs and a proven ability to analyze business goals and design targeted solutions; strong commitment to customer service and effortless ability to
Analytics practice lead and strategic consultant with over 15 years of experience in digital analytics, conversion optimization, ecommerce marketing, consulting, and web development in both the retail and financial services industries. Superior insight into clients’ needs and a proven ability to analyze business goals and design targeted solutions; strong commitment to customer service and effortless ability to communicate at both the business and technical level with senior management. Extensive technology background and hands-on expertise with wide range of applications, ecommerce platforms, database management systems and languages.
Specialties: Analytics, marketing, ecommerce, consulting and Information Services
Retail, Financial and B-to-B verticals
Client and Agency-side experience
Project & Program Management methodologies
Web Analytics and Business Intelligence design and development
User experience and design; A/B, multivariate and user testing
Outsourcing and BPO management
Data warehouse architecture and development
Google Analytics, Adobe Analytics, Optimizely
SQL Server, MySQL, Oracle, SAS,
Microstrategy, SQL Server Analysis Services, SAS MDDB,
Compliance with FCRA, GLB, SOX, PCI, etc.
Analytics Practice Lead & COO @ Hands on, leadership role at a boutique eCommerce agency driving digital analytics and reporting assignments, conversion diagnostics & optimization, digital campaign management, targeting & segmentation, online and database development projects, and vendor RFPs. Manage schedules, costs, communications and offsite resources. From February 2009 to Present (6 years 11 months) First Vice President @ Responsible for the development and implementation of new technology and new business systems to support the Direct Marketing Organization of Washington Mutual. Implementation projects include prospect and customer marketing database systems, Customer loyalty applications and credit marketing programs.
Also manage the governance and oversight for the off-shore (India) BPO of the campaign execution, data services and MIS/Reporting functions within the Card Services Customer Marketing area. From March 2005 to January 2009 (3 years 11 months) Database Architect @ Private consulting practice focused on data warehousing and Business Intelligence applications. Experience includes hands-on architecture and development of data warehouse applications in SQL Server, MySQL, Oracle and SAS. Business Intelligences / OLAP experience includes Microstrategy, SQL Server Analysis Services, and SAS MDDB. From October 2002 to March 2005 (2 years 6 months) Director - Business Intelligence @ (Client of JRP Marketing)
Acting as a dedicated consultant to Multimedia Live, I held the role of Director of Business Intelligence Products and was responsible for the design of a web analytics application and data warehouse as a core product extension for this e-commerce software provider. From March 2003 to January 2005 (1 year 11 months) Vice President of Operations @ Oversee day-to-day client operations at specialty data services company serving high-profile insurance, credit, and investment marketers. Company provides list rental, modeling, analytics and database marketing services. Manage client and vendor relations, project planning/prioritization, and staff. From March 1999 to September 2002 (3 years 7 months) Director of Database Marketing Services @ Spearheaded a new database marketing division within established direct marketing services company, supporting corporate objective to add an online analytical CRM application to client desktops. Hands-on development in SAS and SAS/MDDB. From June 1998 to September 1999 (1 year 4 months) Vice President - Database Development @ Oversaw design, development and management of industry leading database marketing and CRM applications to support direct marketing clients business objectives. Hands-on experience in developing applications across multiple database management systems and hardware environments including mainframe, desktop and client-server models. From 1986 to 1998 (12 years)
BA @ University of Bridgeport From 1988 to 1990 AS @ Norwalk State Technical College From 1980 to 1982 Andy Pulaski is skilled in: Analytics, Web Analytics, E-commerce, Business Intelligence, CRM, Database Marketing, Program Management, Strategy, Direct Marketing, Outsourcing, Multi-channel Marketing, SaaS, Google Analytics, Omniture, Databases
Looking for a different
Get an email address for anyone on LinkedIn with the ContactOut Chrome extension