Advisor to the Global CEO (Acquisitions and Global Talent and Training) @ Millward Brown
Founder @ Thought into Action Entrepreneurship Institute
Founder, CEO @ Greenfield Consulting Group
Andy Greenfield is an entrepreneur, in both the for-profit and not-for-profit arenas. Organizations he has founded include Greenfield Consulting Group (1983, sold to WPP in 2002), Greenfield Online (1993, sold to Insight Capital Partners 1999), Greenfield Everyday Heroes Foundation (1995), and Colgate University's Thought Into Action Entrepreneurship Institute (2009). For the past 6 years Andy has been
Andy Greenfield is an entrepreneur, in both the for-profit and not-for-profit arenas. Organizations he has founded include Greenfield Consulting Group (1983, sold to WPP in 2002), Greenfield Online (1993, sold to Insight Capital Partners 1999), Greenfield Everyday Heroes Foundation (1995), and Colgate University's Thought Into Action Entrepreneurship Institute (2009). For the past 6 years Andy has been focused on mentoring/advising/investing in early stage start-ups across a broad range of industries. In September 2014 he was appointed to the Colgate University Board of Trustees.
Andy is also a 2002 recipient of the Ernst & Young Entrepreneur of the Year Award in the Business Services category.
Member of the Board of Trustees @ Colgate University is committed to teaching, and service at the highest level. It enrolls approximately 2800 students. Colgate has provided superior education since 1819. From September 2014 to Present (1 year 4 months) Founder @ The Thought into Action Entrepreneurship Institute (TIA) is an incubator for student ventures at Colgate University.
Every year a select group of pioneering students prove what it really means to be an entrepreneur by taking an idea and making it 'go live'. In TIA, passionate students move their own visions from theory to practice, while guided by the invaluable mentorship of entrepreneurial alumni & parents. The process demands creative thinking, humility, problem solving, selling, decision making, hard work, negotiating, risk taking and undying perseverance.
The character-building skills students develop in TIA are relevant and leverage-able for the rest of their lives, and the experience increases their odds of success in all future endeavors. From September 2009 to Present (6 years 4 months) Co-Founder and Managing Partner @ Thought into Action Ventures invests in early-stage companies, placing a heavy emphasis on active mentorship and in-depth customer research. The fund is run and advised by seasoned operators and investors who are passionate about startups and experienced in building great businesses.
We focus primarily on companies producing revenues today, with visible paths to exit and clearly definable acquirers. The entrepreneurs we partner with are dedicated to creating perfect solutions to the problems they see in the world. From January 2014 to Present (2 years) Board of Advisors @ Critical Mix provides easy access to highly-targeted global survey respondents, survey programming and data visualization services for market research and consulting firms. From 2013 to Present (2 years) Founder @ Greenfield Everyday Heroes Foundation was founded in 1995, and provides college scholarships to graduating high school students who have overcome extreme adversity, and who use their personal challenges as a springboard to success. Scholarships are provided to students from high schools in Norwalk, Danbury, and Stamford CT, and from Wilmington, VT. (This is a registered 501-3C) From 1995 to Present (20 years) Member Board of Directors @ G-Form, LLC is a pioneer in the advancement of impact protection technology for athletes. The company's proprietary cutting edge materials and composites combine high level impact protection with comfort, style, and complete freedom of motion. G-Form has become the chosen protective equipment of extreme athletes across mulitple categories, including MTB, BMX, skateboard, snowboard, soccer, and professional stunt. G-Form also makes protective cases for consumer electronics that feature their same innovative impact technologies trusted by athletes around the world. While the company markets its own products under the G-Form brand, it also prides itself on several exclusive OEM partnerships, most recently with Bauer Performance Sports. From 2011 to 2014 (3 years) Advisor to the Global CEO (Acquisitions and Global Talent and Training) @ Millward Brown is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Through the use of an integrated suite of validated research solutions — both qualitative and quantitative — Millward Brown helps clients build strong brands and services. From September 2009 to July 2013 (3 years 11 months) Greater New York City AreaFounder, CEO @ Founded North America's leading qualitative research company in 1983; sold company to Millward Brown (part of WPP) in 2002; appointed a successor CEO in July 2009. From September 1983 to July 2009 (25 years 11 months) Founder, CEO @ Founded the world's first web-based marketing research company in 1993. Greenfield Online developed the largest global online consumer panel for marketing research purposes. Sold the business to a private equity group (Insight Capital Partners) in May of 1999. The business was subsequently taken public, and purchased by Microsoft in January of 2008. From 1993 to 1999 (6 years)
BA; MA; ABD, Philosophy @ Colgate University; Brown University (Graduate School) From 1970 to 1978 Andy Greenfield is skilled in: Advising/guiding early stage ventures and the entrepreneurs who run them., Board of Directors, Entrepreneurship, Marketing, Training, Marketing Research, Qualitative Research, Private Equity, Research, Venture Capital, Executive Management, Corporate Development, Customer Insight, Corporate Governance, Consumer Behaviour
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