Andrey Vyshinskiy's Email Addresses & Phone Numbers

📖 Summary

Digital Marketing Program Specialist @ LiveVox LiveVox is a leading provider of enterprise cloud contact center solutions.•Coordinate email marketing strategies and cadences •Perform data hygiene to minimize bounces rates, opt-outs, bad data•Plan and execute inbound & outbound marketing campaigns to drive demand and lead generation•Oversee and monitor social media channels, company website postings (blogs, success stories, PR news, and other resources assets) to raise brand awareness•Directly develop, execute and optimize targeted email and nurture campaigns - this includes A/B testing subject lines, images, copy, design, template, calls-to-action, SEO optimization, improving website flow/conversion, and all necessary workflows•Use data to identify opportunities to engage with members as well as to optimize segmentation and targeting strategies•Manage day-to-day email operations - this includes ensuring high inbox deliverability, monitoring reputation scores, complying with industry best practices and managing relationship with ESPs San Francisco Bay AreaSenior Demand Generation Specialist @ Piazza Technologies Inc. Piazza is an online community where 1.8 million college students collaborate with classmates and engage with potential employers. •Generated new leads and drive break-ins with top contacts across portfolio of large enterprise accounts•Utilized marketing automation platforms to segment and drive prospects through the marketing funnel and drive activity and engagement with existing customers•Used data to optimize campaigns, identify and target best prospects and customers, and produce incremental sales and revenue from current or inactive customers•Analyzed email metrics to improve conversion, develop a strong testing strategy for continuous improvement•Managed SDR activity, including very high level 1:1 communications from CEO to C-suite contacts at F1000 firms From June 2017 to March 2018 (10 months) San Francisco Bay AreaEmail Marketing Manager @ Scribd Scribd is a reading subscription service where users can effortlessly explore any interest with monthly access to the best books, audiobooks, documents, and more. •Worked collaboratively with product marketing managers and content managers to determine messaging and content to improve the effectiveness of all emails (online-offline) •Worked with content contributors and designers to design, implement and analyze tests to improve email performance and customer engagement•Developed, executed, and QA email campaigns to the U.S. and international consumers. Efforts include converting new email sign-ups into paying subscribers, onboarding new subscribers, and retaining our existing subscriber base•Reported on email performance and make recommendations for future improvements based test results, customer input and your own creative ideas•Applied knowledge of best practices and previous campaign performance to optimize those campaigns to achieve traffic and revenue metrics including CTR, open rates, engagement, conversion, and lead generation From September 2016 to February 2017 (6 months) San Francisco Bay AreaMarketing Campaign Manager @ Lever Lever is a collaborative hiring platform that engages your entire company in the sourcing, vetting, and closing of top-tier talent. •Strategically developed engagement marketing campaigns, including the creation of full-funnel nurturing programs for prospect segments (email, retargeting strategies, etc) •End-to-end creation of marketing campaign assets including: graphic, HTML design and copywriting for emails and landing pages, dynamic content strategies •Deployed and managed integrated marketing campaigns in Hubspot, including development and execution of testing and optimization strategies to improve metrics•Created of landing pages, confirmation pages, forms, workflows in Hubspot•Setup and executed programs coming from offline lead sources (events, content syndication, sponsored webinars, in-house webinars, etc) •Measured and reported on the effectiveness of owned campaigns including CPL, ROI, but also more granular reporting such as open, CTRs, bounce rates, etc•Worked with marketing ops to identify new technologies that will improve overall marketing automation and performance•Partnered with sales on development and execution of strategic campaign initiative opportunities (such as account-based selling initiatives, etc) From March 2016 to October 2016 (8 months) San Francisco Bay AreaEmail Marketing Specialist @ Zenfolio, Inc Zenfolio is a all-in-one photo management solution for photographers to display, share, and sell their work online.•Owned email program implementation including marketing emails, lifecycle emails, and behavioral trigger programs•Managed end-to-end email campaign process including coordination of creative and merchandising assets, approvals, campaign set-up, QA testing, deployment and monitoring of email delivery•Assisted with the development of email marketing strategies, audience segmentation recommendations, and email test plan designs•Increased conversion rates by 5% and open rates by 8% through various promotions•Conceptualized and launched engagement marketing campaigns, which led to a 4% increase in sales•Developed and wrote copy for sales letters, direct mail, email newsletters, print advertising, press releases•Conducted inbox testing across major domains/devices to ensure deliverability prior to deployment using Litmus•Continually tested and optimized emails through A|B and multivariate testing of subject lines, message content, images, offers, message frequency, segmentation, personalization, creative and dynamic content•Developed, designed, implemented, and measured automated marketing programs From April 2015 to March 2016 (1 year) Menlo ParkDemand Generation Marketing Programs Specialist @ Webroot Webroot is the fastest, lightest, most-effective security software suite.•Analyzed campaign performance and provided summarized key insights•Tracked and reported performance of all email campaigns and KPIs; work closely with Director of Automated to analyze findings, identify trends and recommend a course of action•Monitored critical email sends; ensuring an on-time and zero-defect delivery•Participated in the creation of segment-based strategies, with customized content driven to events (pre/post, webinars (pre/post/on-demand), syndication programs (Briefs/surveys/trial promotions), one-off sends (Whitepapers/infographics)•Driven ongoing email campaigns to support customer lifecycle in multiple industries (SMB, MSP, OEM, Partner, and Enterprise) throughout different regions (NA/APAC/EMEA/Japan) •Managed and optimize the design, content, layout, customer segmentation and messaging strategies for business to business email communications•Created and develop targeted and trigger-based email campaigns, delivering tailored marketing messages to segments of the email list•Developed campaign performance reports, provide campaign analysis and implement improvements based on analysis•Developed and implement a testing strategy to ensure ongoing optimization of campaigns (A|B Testing)•Identified new email campaign opportunities based on prior campaign results, customer support /sales feedback and marketplace/industry trends•Ensured utilization of current best practices and compliance with permission-based marketing, privacy, spam regulation (CAN/SPAM) and deliverability From May 2013 to February 2015 (1 year 10 months) San MateoMarketing Coordinator @ Kony Solutions Kony Solutions is a mobile solution, mobile applications, write once run everywhere platform.•Developed sales tracking system that encouraged individual sales representatives to record their data to ensure goals were being met for each quarter•Assisted with web strategy, development, content, and promotion including web site, search engine optimization and keyword strategies •Developed and executed integrated lead generation campaigns using Marketo•Created, tracked and analyzed marketing spend in relation to budget and spend goals•Managed all collateral including print, promotional pieces, advertising, and direct mail•Organized and executed internal and external, large-scale events, on and off-site•Worked across geographic regions, aligning program plans with strategic objectives and market opportunities•Coordinated and supported the production and distribution of internal and external communications, including PDF’s and HTML-based mailings e.g., publications, news alerts, surveys, announcements and invitations From January 2012 to May 2013 (1 year 5 months) San Meteo