Andrew has over 8 years experience in the mobile advertising world, predating the iPhone. While working with top-tier advertisers and publishers he has demonstrated a track record of delivering on business objectives in a fast-paced and undefined market. He is a highly motivated individual who enjoys interfacing with a broad range of team members as well as clients. Specialties: Mobile Performance Marketing, User Acquistion, CPI, CPC, CPM, CPA, Sales and Business Development

Director of Sales, Mobile @ Criteo delivers personalized performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 1,500 employees in 23 offices across the Americas, Europe and Asia-Pacific, serves over 7,800 advertisers worldwide and maintains direct relationships with over 10,000 publishers. From August 2015 to Present (5 months) Director of Sales @ mNectar is the leader and pioneer in mobile application virtualization. We are simplifying and transforming how consumers discover and engage with mobile applications. mNectar's Playable ads allow consumers to instantly sample mobile apps. • Distinguished as the first business hire • Hold personal accountability for all aspects of ad sales business including pricing, sales materials, GTM plan, deal structuring and revenue delivery • Generated sales from inception to $__MM/yearly run rate in one year (private company figures) • Recruited, trained, and manage the Ad Sales and Ad Operations team From March 2013 to August 2015 (2 years 6 months) Account Executive @ • Provided thought leadership and strategic direction both internally and externally to maximize performance and ROI • Own the entire sales cycle, including prospecting, pitching, face to face meetings and contract negotiations • Drove Greystripe’s performance marketing channel, responsible for monetization of in-app mobile ad formats to mobile–endemic clients in key markets around the world. • #1 Sales Rep closing over $3.5MM in Q4 '12 and Q1 '13, achieving as high as 200% revenue to goal while consistently exceeding sales quotas. From March 2012 to March 2013 (1 year 1 month) San Francisco Bay AreaPartner Manager @ • Own opportunity identification, revenue pipeline, project delivery, technical triage, and ongoing revenue optimization. • Manage relationships with Yahoo Properties business and product teams. • Drive revenue growth by leveraging paid Search products on Yahoo consumer sites. From September 2011 to March 2012 (7 months) Mobile Sales Project Manager @ Rich Media Vendor relationship/campaign management including: • Defining the go to market process • Triage creative development/ad operation/reporting issues • Sales issues manager, act as a liaison between cross functional team From August 2008 to September 2011 (3 years 2 months) Mobile Operations Manager @ • Created strong relationships with major wireless service and equipment providers. From August 2007 to August 2008 (1 year 1 month)

Bachelor of Business ABS, Business Administration, Concentration, Marketing @ San Jose State University Andrew Whiteside is skilled in: Mobile, Advertising, Mobile Applications, Digital Media, Strategic Partnerships, Mobile Devices, Sales, Marketing, CRM, Strategy, Salesforce.com, PPC, Business Development, Go-to-market Strategy, Cross-functional Team Leadership