Over twenty years of digital marketing strategy, web operations, project management, and sales/marketing operations experience in both small start-ups and large companies. Expertly skilled in managing multiple tasks and agendas and implementing them through influence at all levels of an organization. Use a goal oriented, situational management style to lead enterprise wide programs while always driving to successfully hit the ultimate deliverable and ensuring both corporate and individual milestones are met. Have successfully managed very large projects from re-architecting and redesigning internal and external websites in support of new global brand rollouts to implementing enterprise level content management systems. Uniquely qualified to view and communicate projects in a strategic sense, while driving down to tactical details, to ensure that each individual understands their contributions and its importance. Highly regarded as working well with both internal and external customers. An energetic and creative team player who is comfortable and productive in high-pressure situations.
Specialties: Information Architecture, SEO, Campaigns, Web Analytics, Usability, Digital Marketing, Search Engine Optimization, Localization, Process Oriented, Interwoven Products, TeamSite, Optimost, Omniture/Site Catalyst, Adobe Day CQ, Webtrends, Brand Managment, Test & Target, DemandBase and Eloqua.
Director, Web Strategy / Online Marketing @ From March 2009 to December 2009 (10 months) Director, Web Strategy / Online Marketing @ From January 2008 to March 2009 (1 year 3 months) Group Manager, Web Marketing Operations @ From October 2007 to January 2008 (4 months) Global Online Marketing / Web Services Sr. Manager @ From October 2004 to October 2007 (3 years 1 month) Manager, Global Sales Operations @ From March 2001 to October 2004 (3 years 8 months) Manager, Global Sales Operations @ From October 2001 to September 2004 (3 years) Manager, Tactical Marketing @ From June 2000 to March 2001 (10 months) Manager, Global Sales & Marketing Operations @ From 1998 to 2001 (3 years) Manager, Marketing Operations @ From April 1999 to June 2000 (1 year 3 months) Sr. Sales Associate, Global Manager, Sales and Service Administration @ From September 1995 to April 1999 (3 years 8 months) Sales & Marketing Manager, Customer Relations @ From June 1993 to September 1995 (2 years 4 months)
BS @ Santa Clara University From 1989 to 1993 Andrea Kolstad is skilled in: Email Marketing, Analytics, SEO, Online Marketing, Strategy, Lead Generation, Digital Marketing, Web Analytics, Online Advertising, SEM, Start-ups, Marketing, Brand Management, WebTrends Analytics, Product Marketing, Information Architecture, CMS