Customer experience and product owner/manager with extensive experience optimising online channel activities in different verticals. - Passion for using data to drive better decision making, - Capacity to see from the customers’ perspective and serve as their advocate, - Ability to clearly and concisely present issues in front of Senior Execs, - Proven aptitude to coordinate cross-functional teams and manage multiple project simultaneously.

eCommerce Senior Product Owner - Mobile @ Mobile native apps and Mobile Web. Online travel specialists Booking.com have topped the very first eTravel Multichannel Benchmark from eDigitalResearch after users rated both their online and mobile experiences highly. http://www.edigitalresearch.com/news/item/nid/227735605 From August 2013 to Present (2 years 3 months) Amsterdam Area, NetherlandseCommerce Product Owner - Mobile @ Product owner for Mobile Web and Tablet Web. Booking.com, the largest brand in the global on line accommodation sector, has seen the total transaction value of mobile hotel bookings rise from $1 billion in 2011 to over $3 billion in 2012. http://news.booking.com/booking-com-mobile-bookings-triple From August 2012 to August 2013 (1 year 1 month) AmsterdamHead of Product Management @ Usability, roadmap and functionalities for 30+ transactional and experience websites including: yoox.com, armani.com, moncler.com, dolce&gabbana.com and many others. YOOX Group is the global Internet retailing partner for leading fashion & design brands. From June 2011 to August 2012 (1 year 3 months) Bologna Area, ItalySenior Project Consulting Manager @ Responsible for all European eBusiness and channel strategy consulting offering focused on driving online and cross-channel sales and service strategies that meet customer needs, drive revenue, and reduce costs. Sample of projects: - Identify new eBusiness opportunities for a leading UK retailer, - Improve online customer experience for an Italian media company, - Multichannel analysis and consumer segmentation for a Belgian bank, - Identify quick wins and long term improvements for a multinational airline. From April 2010 to May 2011 (1 year 2 months) Amsterdam Area, NetherlandsOnline Marketing and Strategy Consultant @ Scoped, managed, and delivered 15 consulting engagements for European clients focused on eBusiness, Interactive Marketing, and Customer Experience. Sample of projects: - Direct-to-consumer online strategy for an Italian baby products manufacturer, - Online consumer profiling and insights for a UK catalog retailer, - Definition of vision and strategy for new online presence of a French luxury manufacturer, - Social media strategy for an Italian fashion company. From September 2008 to March 2010 (1 year 7 months) Associate Consultant @ Managed project plans, coordinated internal and external resources to ensure timely project delivery of 12 engagements. Sample of projects: - Interactive marketing benchmark for a tier 1 UK bank, - Online brand experience analysis of leading French cosmetic manufacturer, - Website experience review for a Belgian utility. From August 2007 to August 2008 (1 year 1 month) Senior Research Associate @ Developed research on broadband, Wi-Fi, VoIP and mobile penetration. - Independently developed model to size up the market for enterprise telecom products in Europe, - Wrote reports on online consumer insights and B2B market trends. From January 2007 to June 2007 (6 months) Research Associate @ Produced research documents based on: cost modeling, consumer trends, and Internet access forecast. Data analysis and expert interviews for a 20-country European broadband access forecast. Topics covered: All-IP communication, Mobile, Broadband, Next Generation Networks, Triple Play, and IPTV. Productivity Award Winner 2006 From December 2005 to December 2006 (1 year 1 month) Research Fellow @ Research Project:Social network dynamics of regional inter-firm districts and inter-organizational systems. Investigated the role of knowledge brokers in innovation processes inside the Dutch New Media Cluster Teaching assistant “Knowledge Management” course at the faculty of Economics; Coached a knowledge management study carried out by Master's students in several Netherlands-based firms. Supervised Thesis up to Masters level. From September 2004 to November 2005 (1 year 3 months)

Summer School, Social Network Analysis @ Tilburg University From 2005 to 2006 Winter School, Quantitative and Qualitative methodologies for Business Studies @ VU University Amsterdam From 2004 to 2005 MA, Organizational Sociology @ Università degli Studi di Milano-Bicocca From 1999 to 2004 Business Sciences @ University of Warwick - Warwick Business School From 2002 to 2003 Andrea Carini is skilled in: Multi-channel Retail, Web Merchandising, Customer Experience, Customer Research, Forecasting, Excel, Digital Marketing, Digital Strategy, E-business, Microsoft Excel, E-commerce, Project Management, Analysis, Analytics, B2B, Business Development, Business Planning, Business Strategy, CRM, Competitive Analysis, Consulting, Cross-functional Team..., Customer Insight, Data Analysis, Email Marketing, Enterprise Software, Entrepreneurship, Interactive Marketing, Leadership, Management, Management Consulting, Market Research, Marketing, Marketing Management, Marketing Strategy, Merchandising, Mobile Devices, Multi-channel Marketing, New Media, Online Advertising, Online Marketing, Process Improvement, Product Management, Product Marketing, Sales, Segmentation, Social Media Marketing, Strategy, User Experience, Web 2.0