Andréa Mallard is the Chief Brand Officer at Omada Health, an innovative digital health company that is re-imagining how the world avoids and reverses preventable, chronic disease. In 2015, Fast Company named Omada one of the 50 most innovative companies in the world, and the #1 most innovative US healthcare company. Andréa joins Omada after 8 years with IDEO, where she lead the global brand strategy practice as a Design Director in the US and Europe. A published author and in-demand speaker at TEDx and conferences around the globe, she speaks and writes enthusiastically about brand strategy, entrepreneurialism, product innovation, and design thinking. Her work has been published in Fast Company, the Wall Street Journal, Forbes, and more. Andréa has had the good fortune to live and work in multiple languages and cities, including Paris, London, Toronto, San Francisco, New York, Boston, and Munich. She holds a master’s degree from the London School of Economics. Areas of Expertise: Brand Building Creative Direction Digital Growth Marketing Growth Hacking Content Marketing Customer Acquisition User Engagement Product Design Product Development Sales Strategy Creative Campaign Building Public Relations Design Thinking Copy-writing

Chief Brand Officer @ As Chief Brand Officer, I'm responsible for defining, designing, and amplifying our key points-of-difference across all brand touch points, including product, marketing, sales, design, operations, and public relations -- from the grandest gestures to the smallest details. At Omada, brand is the connective tissue that unifies all our departments, and I'm incredibly fortunate to work in a profoundly cross-disciplinary capacity with some of the most driven and talented colleagues around. www.omadahealth.com Recent Talks: 2014 - Why Story Is Strategy, Andreesen Horowitz, Palo Alto, CA. - 7 Brand Questions Every Founder Must Ask, Andreesen Horowitz, Palo Alto, CA. From November 2013 to Present (2 years 2 months) Board of Advisors @ Unu is re-imagining urban mobility by launching a series of beautifully-designed, fully electric, and entirely affordable scooters. As an advisor, I'm supporting them as they bring an incredible user experience and disruptive business model to life through key brand touchpoints. From November 2013 to Present (2 years 2 months) Design Director @ As a Design Director, I established brand as a discipline and offering across Europe and co-lead the global brand strategy practice for the firm as a whole. I lead or oversaw dozens of brand strategy and design projects for a wide range of clients, including Johnson & Johnson, General Electric, Del Monte, Chiquita, Kipling, Ford, Eastpak, and HackFwd, among many others. Recent Talks: 2012 - 10 Cultural Quirks That Make IDEO Work, PICNIC, Amsterdam. 2011 - The Myth Of The Left/Right Brain Divide, TEDx, Munich. - Creativity for the Cautious, Digital Innovators' Summit, Berlin. 2010 - Brand Strategy in 15 Minutes, HackFwd Summit, Mallorca. - Brand Stewardship in 15 Minutes, HackFwd Summit, Mallorca. - The Serious Business Of Play: 10 Childish Ideas For Grown-Up Creativity, Billund. 2009 - Innovative Media Brands, Global Media Dialogue, Hamburg. - Fail Early, Fail Often, Fail Cheaply, Global Multimedia Conference, Cologne. - Deeper, Richer, Better Brand Strategy, Brand & Design Academy, Leadership Forum, New York. - The Human Touch In A Digital World, Digital Innovation Summit, Berlin. From November 2008 to October 2013 (5 years) Portfolio Director @ Established brand as a discipline in the Boston/NYC studios and lead key, large-scale, multi-million dollar brand projects. Quickly promoted and transferred to Europe to take on a global role. IDEO is an award-winning global design firm that takes a human-centered approach to helping organizations innovate and grow. We design - from beginning to end - everything a company needs to thrive: from insight, to strategy, to final, tangible brand, product, service, and business. We also help organizations build the creative culture and internal systems needed to sustain innovation and successfully launch new ventures. From June 2006 to November 2008 (2 years 6 months) Director of New Product Development @ First hire onto a small team challenged to launch Rodale's next juggernaut media brand. Helped craft the creative vision, business strategy, and launch plan for Women's Health Magazine, which quickly spawned 26+ global editions (including UK, Spain, Germany, Netherlands, China, Brazil, Australia, Russia, India), making it the fastest-growing women’s magazine in the world. Rodale is a global lifestyle company with a mission to inspire and enable people to improve their lives and the world around them. Rodale engages with more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, and e-commerce, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, and more. Rodale is one of the largest independent book publishers in the United States with a collection of bestselling titles that include Al Gore’s An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, and The Kind Diet. From January 2004 to June 2006 (2 years 6 months) Director of Strategic Planning @ Oversaw the financial and sales growth strategy for the global edition of the iconic business and finance magazine. From December 1999 to December 2003 (4 years 1 month) Journalist @ Cut my teeth learning the fundamentals of television and radio reporting, interviewing, editing, and story-telling at their national headquarters (Toronto) and a prominent foreign bureau (London). From April 1997 to August 1998 (1 year 5 months)

Professional Certificate, Publishing @ Stanford University From 2001 to 2001 Masters of Science, Media @ London School of Economics From 2000 to 2001 Bachelor of Arts, International Politics & English Literature @ Queen's University From 1995 to 1999 Great Books Program, Journalism @ University of King's College From 1995 to 1996 Andréa Mallard is skilled in: Brand Architecture, Design Thinking, Strategy, Design Strategy, Creative Direction, User-centered Design, Concept Development, Brand Development, Product Development, Content Strategy, Product Design, User Experience Design, Publishing, Branding & Identity, Ethnography