* Results oriented professional who blends strong data science skills with business acumen to effectively communicate with technical and non-technical business partners and to develop holistic solutions
* Experience in critical business functions; including relationship marketing, customer retention management, affiliate marketing, search, program management and risk management
* Expertise in various analytical domains: Prescriptive statistics, big data analytics, A/B testing, statistical modeling, statistical learning, econometrics, operations research and simulation
* Proven track record in creating and leading productive technical groups in various domains including data science, analytics, business intelligence, process improvement and risk management. Strong team leader with managerial experience and proven skills to lead multidisciplinary teams that maintain productivity and morale under high pressure.
* Ph.D. research focus on the strategic alignment and successful management of distributed analytical projects.
Specialties:
* Methodologies: Statistical Learning, Econometrics, Machine Learning, Forecasting, Operations Research, System Dynamics, Data Envelopment Analysis, Survival Analysis, Project Management (PMP), Incremental/Innovative Design Methodologies (six sigma, total quality management, business process reengineering), Decision Making.
* Tools: R, SAS, Tableau, Hadoop
* Languages: SQL (Teradata), Python, Java, C/C++, VBA
VP of Data & Analytics @ From August 2015 to Present (3 months) San Francisco Bay AreaHead of Core Data Science for Global CRM @ Customer Insights and Analytics:
* Managed a team of geographically distributed data scientists supporting the global CRM function.
* Responsible for the global CRM data science project pipeline. Worked closely with global business and technology partners to identify, develop and implement targeting improvements across various internet marketing channels that led to $90M/year incremental revenue.
* Developed and implemented a modeling methodology that modifies decision trees for uplift modeling (patent pending). The method led to a 150% increase in incremental conversions over existing segmentation / targeting approaches (actual A/B test results).
* Built a recommendation engine (loosely based on collaborative filtering) for the e-mail marketing group. In production and and targets 7M to 10M users weekly.
* Led the development of the first successful product category level propensity to buy model. Scores from the model are used to customize content on the website, including watched items and billboard, which show 100% CTR and 20% attributed purchase rate improvement.
* Improved A/B test designs that resulted in roughly 30% more tests reaching significance.
eBay Research Labs:
* Worked on research projects that analyze long term effects of internet marketing
CRM - A/B Test Design and Measurement:
* Designed and ran A/B tests for CRM e-mails
EU Pricing Analytics:
* Played a pivotal role in developing fundamental B2C pricing changes for eBay EU
Buyer Experience Analytics:
* Worked with the development team to test and deploy the newly developed machined learned ranking algorithm to the production site
* Developed a new method to identify which product categories to promote given a search phrase
Internet Marketing Analytics Manager:
* Led a geographically distributed team to develop a new version of the pricing algorithm that is used by eBay Partner Network
* Improved partner payment efficiency by 30% by developing a new CPC model that utilizes machine learning From January 2011 to July 2015 (4 years 7 months) Credit Risk Manager @ From May 2009 to January 2011 (1 year 9 months) AVP - Management Metrics Analyst @ From March 2008 to March 2009 (1 year 1 month) Project Manager @ From November 2005 to March 2008 (2 years 5 months) Lead Operations Analyst @ From June 2003 to November 2004 (1 year 6 months) Software Designer @ From 2000 to 2001 (1 year)
BS, Industrial Engineering @ Bosphorus UniversityMS, Systems Engineering @ Bosphorus UniversityMS, Engineering and Technology Management @ Portland State UniversityPhD, Systems Science @ Portland State University And Ph.D. is skilled in: Analytics, Data Analysis, Process Improvement, SQL, Business Intelligence, SAS, Data Mining, Strategy, Cross-functional Team..., Statistics, Change Management, Risk Management, R, Predictive Analytics, Predictive Modeling, Machine Learning, Financial Modeling, Forecasting, Business Analytics, PMP, Data Warehousing, Statistical Modeling, Six Sigma, Pricing, Online Marketing..., Big Data, Tableau, Certified SAS Programmer, Certified Hadoop..., Microsoft Excel, PowerPoint, Data Science, Big Data Analytics, Spark