Image of Amelia Ibarra

Amelia Ibarra

Director of Marketing

SVP and GM at SaaStr 🚀

San Francisco Bay Area

Section title

Amelia Ibarra's Email Addresses & Phone Numbers

Amelia Ibarra's Work Experience

SaaStr

Director of Marketing

July 2018 to March 2019

San Francisco Bay Area

SaaStr

General Manager and Senior Vice President

San Francisco Bay Area

SaaStr

VP of Marketing

March 2019 to June 2020

San Francisco Bay Area

Amelia Ibarra's Education

California State University-Long Beach

Bachelor's degree, Journalism

2008 to 2012

Amelia Ibarra's Professional Skills Radar Chart

Based on our findings, Amelia Ibarra is ...

Nurturing
Visionary
Straightforward

What's on Amelia Ibarra's mind?

Based on our findings, Amelia Ibarra is ...

50% Left Brained
50% Right Brained

Amelia Ibarra's Estimated Salary Range

About Amelia Ibarra's Current Company

SaaStr

Frequently Asked Questions about Amelia Ibarra

What company does Amelia Ibarra work for?

Amelia Ibarra works for SaaStr


What is Amelia Ibarra's role at SaaStr?

Amelia Ibarra is Director of Marketing


What is Amelia Ibarra's personal email address?

Amelia Ibarra's personal email addresses are m****[email protected], and a****[email protected]


What is Amelia Ibarra's business email address?

Amelia Ibarra's business email addresses are not available


What is Amelia Ibarra's Phone Number?

Amelia Ibarra's phone (**) *** *** 296


What industry does Amelia Ibarra work in?

Amelia Ibarra works in the Marketing and Advertising industry.


Who are Amelia Ibarra's colleagues?

Amelia Ibarra's colleagues are Mallun Yen, and Thomas Mazimann


About Amelia Ibarra

đź“– Summary

Director of Marketing @ SaaStr From July 2018 to March 2019 (9 months) San Francisco Bay AreaGeneral Manager and Senior Vice President @ SaaStr San Francisco Bay AreaVP of Marketing @ SaaStr From March 2019 to June 2020 (1 year 4 months) San Francisco Bay AreaSocial Media Manager @ Juice Beauty, Inc. • Manage all corporate social media channels including content strategy, advertising, optimization and partnerships• Optimize engagement using analytics and reporting on Google analytics and other performance measuring platforms• Develop and implement a comprehensive multi-channel editorial calendar• Manage box sampling programs and their supporting social media campaigns• Lead influencer marketing strategy & outreach• Design and implement social media graphics• Work with the broader communications team to create media kits From July 2015 to January 2016 (7 months) San Francisco Bay AreaSocial Media Specialist @ Arbonne International • Community Manager for Arbonne US social media on Facebook (+Ads), Twitter, Instagram, Pinterest, Google +, YouTube and the Arbonne Blog• Global social media strategist, covering content planning and ensuring brand consistency• Trained global teams and developed extensive social media training for Arbonne's Independent Business Owners• Strong focus on data-driven content strategy• Executed brand monitoring and customer engagement• Performed media outreach with online influencers• On-Camera Talent and Trainer for social media videos From April 2013 to July 2015 (2 years 4 months) Irvine, CAPublic Relations & Social Media Assistant @ i Love Dogs, Inc. • Managed social media accounts on Twitter (+Ads), Pinterest, Tumblr, YouTube & Instagram• Provided content marketing for online and social media • Wrote feature articles, blog posts, web copy, email newsletters, video scripts and an e-book• Designed monthly newsletters, website assets, magazine ads, POP displays and social media graphics. • Published and distributed press materials; press releases, media pitches & media kits• Maintained media contacts, distribution and email marketing lists From July 2010 to April 2013 (2 years 10 months) Sr. Demand Gen Manager @ SaaStr SaaStr is the largest community of SaaS founders and entrepreneurs, on the planet. Our mission is to help founders get from $0 to $100M ARR with less stress and more success. Our highly popular content on saastr.com has positioned us as the undisputed thought leader in how to build SaaS businesses. With over 3M views per month and 40 million+ views on Quora, SaaStr has become the go-to source for all things SaaS. From December 2017 to July 2018 (8 months) San Francisco Bay AreaDemand Generation and Customer Marketing Manager @ BrightFunnel Developed high-impact programs to achieve revenue and pipeline goals. Marketing influenced 100% of deals through DG programs including email, nurture, content syndication, written content and webinars. Lead integrated account-based marketing campaigns to engage target accounts. Created trigger-based nurturing programs that delivered segmented messaging to both prospects and customers. Tripled the amount of customer reviews on G2 crowd. Created video and written customer case studies while facilitating customer relations.► Doubled new leads in pipeline Y-O-Y, while improving MQL progression rate to next stage to +20%, and progression rate to any stage to 15%. ► Demand gen programs sourced $4 mil in first-touch pipeline and 300K in revenue. $5 mil in multi-touch pipeline and 965K in revenue. ROI improved +30% Y-0-Y from 2016. ► Email metrics include 16% open rate, 6.7% click-to-open (+4% Y-O-Y), 0.4% unsub rate (improved from 1.2% Y-O-Y), and 1.5 mil emails delivered From December 2016 to December 2017 (1 year 1 month) San Francisco Bay AreaSocial Media and Influencer Marketing Manager @ EverString Backed by Sequoia Capital & Lightspeed Venture Partners, EverString helps B2B Marketing and Sales Teams at companies like Apttus, Box & Microsoft, drive quality lead-volume and accelerate the customer journey.As the Social Media and Influencer Marketing Manager, I ran all organic and paid social media programs to increase brand awareness and accelerate target accounts through the funnel. I was also responsible for growing EverString’s influencer marketing initiatives. As part of the broader content team, I contributed to owned and partnered content including webinars, virtual events, company reviews, ebooks and blogs. ► Successfully drove 17% of everstring.com referral traffic from social media► Grew the social media share-of-voice to a category-leading 48%. From January 2016 to December 2016 (1 year) San Mateo


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In a nutshell

Amelia Ibarra's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 3 month(s)

Amelia Ibarra's Willingness to Change Jobs

Unlikely

Likely

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Amelia Ibarra's Social Media Links

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