Head of Marketing @ I was promoted to the role of Head of Marketing at Powder Byrne after about two and a half years with the company. My role sees me managing the marketing team (four direct reports) and having day to day oversight
Head of Marketing @ I was promoted to the role of Head of Marketing at Powder Byrne after about two and a half years with the company. My role sees me managing the marketing team (four direct reports) and having day to day oversight of the company's marketing mix including executing all aspects of the marketing strategy and reporting on set KPIs up to board level.
I work alongside the Marketing Director to plan and implement the marketing strategy for Powder Byrne, as well as consulting for three other businesses within the PB Group. From October 2014 to Present (1 year 2 months) Marketing Coordinator @ My role as Marketing Coordinator at Powder Byrne included all of my previous responsibilities as Digital Marketing Executive (found in previous role, below), with the addition of coordination duties across the department.
We tackled quite a few big projects during my time as Marketing Coordinator, including a complete rework of our print strategy, the introduction of a lifestyle magazine-style brochure, which I wrote in part and edited in its entirety, and started a complete redesign of the PB website. From June 2013 to October 2014 (1 year 5 months) Digital Marketing Executive @ In my first role at PB I reported straight to the Marketing Director and was responsible for the company's digital presence. I managed the website using a bespoke CMS, set up and managed all social media and managed the PB blog, including strategy and planning, research, writing and acting as editor. I was also responsible for initiating and maintaining relationships with the various parenting, travel, luxury and digital media brands we worked with as partners.
I was also responsible for planning, creating and sending HTML emails and press releases and helping the designer with resizing and refreshing imagery for use on the website.
Finally, I was responsible for online user journeys, user experience, release testing and bug reporting, and liaising with third party consultants such as web developers, video editors and digital agencies.
My largest project in this role was the complete rewrite of the Powder Byrne website. When I came on board PB was in the very early stages of populating it's new bespoke CMS with content. It was my job to coordinate that project and pull together a team of 7 in order to make it happen on time.
As with any new launch, there were also a series of bugs to report and tweaks to make; I worked closely with a third party web developer on this. The new website launched in mid-July 2012 and was then updated with several new features, the biggest of those being a blog and a press section.
Being responsible for all of Powder Byrne's online real estate as well as all web-based CRM meant that I learned how vital it is to make all communication engaged, on brand, personable, and, perhaps most importantly, two way. From April 2012 to June 2013 (1 year 3 months) Web Content Manager @ My role at Sweatshop was varied and allowed me to experience nearly every aspect of the operations of a retail head office. My line manager's 9 month maternity leave during my time there also allowed me to take on some of her responsibilities and work closely with the Managing Director.
At Sweatshop I was responsible for web content generation and development, including writing, editing and sourcing of material, as well as copywriting and editing online and print marketing materials and store collateral; a highlight of my time there was writing and editing much of a special brochure for the company's 40th anniversary.
One of the largest parts of my role was email marketing, including working with the buying team to choose product, briefing the design team on the creative, doing data segmentation and creating and sending HTML emails.
I was responsible for web-related CRM, including creating, managing and moderating all social media channels, including Facebook, Twitter, YouTube, Flickr and the Sweatshop Blog.
I was responsible for managing a third party web developer as well as online user journeys, user experience, release testing and bug reporting.
Whilst at Sweatshop you could also find me liaising with third party consultants such as web developers, PR companies and data segmentation experts and managing relationships with them as well as brand representatives and white-label partners. I also reported on web-related KPIs up to board level as required.
We achieved many "firsts" as a company during my time at Sweatshop, including opening a series of new stores in quick succession and breaking longstanding sales records for both the key summer and winter sales periods. From October 2010 to April 2012 (1 year 7 months) Freelance Writer @ I've had the pleasure of writing and editing for a whole range of different companies and individuals over the years. Some of which are:
Brian Hogg Consulting, a software development consultancy based in Southern Ontario.
Springbank House Bed & Breakfast, a B&B in a lovely period home in the Niagara Region in Ontario. Moonslide Photography, a small photography business based in South London. Lost in Wonderland, a band based in London and Surrey. Alexis Demetriou, a vocalist, songwriter and guitarist based in North London.
I've also been blogging in some way, shape or form since 2003. From 2005 to 2012 (7 years) Community Executive @ My primary role was to take care of the users of freeads.co.uk by giving them a seamless experience. This included moderating the website to ensure high quality content and to make sure that ads were placed online as quickly as possible, responding to technical support and customer service queries, and working in the team responsible for design, user journeys, user experience, release testing and bug reporting.
My role also included writing and web content development, including writing the Freeads Blog, newsletters and all static content on the website.
I also set up, managed and moderated all company social media including Facebook, Twitter and YouTube.
I worked closely with the Marketing and Commercial Director and CEO to ensure marketing and business objectives were met, whilst reporting on web-related KPIs up to board level.
Some of the larger projects I took on were setting up a social media presence for the company, creating podcasts and web tutorials, managing and working with a developer to implement a complete SEO rewrite, and managing and working with a developer to completely redesign the bespoke ad moderation platform by creating a more usable front end and improving efficiency and speed. From July 2009 to October 2010 (1 year 4 months) Business Assistant @ My first job at Freeads was to do everything I could to make things easy, both for our users and for us, a very small team of about 5 people. I did this by first creating a streamlined system for dealing with technical support and customer service requests in order to handle them quickly, efficiently and correctly.
My primary responsibility was to liaise with users of freeads.co.uk to provide them with prompt replies to any queries they had in such a way that not only satisfied their questions, but also provided additional revenue for the business through upgrades and optional extras.
I also held primary responsibility for moderating the website to ensure high quality content, thus making the site easily navigable and user friendly, and also simple to maintain.
I also undertook market research as needed, carried out various hoc copywriting and editing tasks and other administrative tasks as required. From January 2009 to July 2009 (7 months)
Bachelor of Arts, Honours (BA Hons), Communication Studies and Cultural Studies & Critical Theory, 2:1 (Canadian Equivalent) @ McMaster University From 2004 to 2008 Certificate, Editorial and Proofreading, Passed with Merit @ London School of Publishing From 2008 to 2008 Amber Fox is skilled in: Email Marketing, Social Media, Copywriting, SEO, User Experience, Digital Marketing, PPC, Blogging, Editing, Digital Media, Marketing, Social Media Marketing, Newsletters, Photography, Publishing
Looking for a different
Get an email address for anyone on LinkedIn with the ContactOut Chrome extension