With 12+ years of experience in Games/Technology PR, Amanda Taggart has led some of the games industry’s most lucrative franchises to critical success (Halo, NFS, The Sims). Specializing in bringing niche, technology stories to the masses, Amanda has landed some of the biggest consumer stories in gaming, including a 6,000-word Medal of Honor piece in the New
With 12+ years of experience in Games/Technology PR, Amanda Taggart has led some of the games industry’s most lucrative franchises to critical success (Halo, NFS, The Sims). Specializing in bringing niche, technology stories to the masses, Amanda has landed some of the biggest consumer stories in gaming, including a 6,000-word Medal of Honor piece in the New York Times Magazine and all three late night shows (Kimmel/Fallon/Conan) to celebrate the launch of Reckoning. Her areas of expertise run the gamut, each of which enables her to effectively shape a brand’s media ecosystem to reach and exceed business goals. Areas of expertise include strategy, integrated marketing, event planning, big “real estate” stories, brand identity, crisis communications, media training, celebrity endorsements, social media integration and creative writing.
Amanda started at EA working on The Sims and SPORE franchises. She then moved into EA’s Games Label, the company’s largest and most diverse division representing more than $1B in revenue, where she managed the Racing & Action portfolios including Need for Speed, Dead Space and Medal of Honor. She also oversaw PR for partners such as Insomniac, Paramount Pictures, Big Huge and Spicy Horse.
In her Director role at EA, Amanda was responsible for creating innovative, measurable global campaigns. She served as the head liaison on all global communications, collaborating with EFIGS/Asia to maximize global success. Her knack for integrated communications extends into the social space, where she worked closely with EA’s SoCOM teams to ensure consistent messaging across the game’s robust social channels.
Previous to EA, Amanda worked at Edelman on the Microsoft Xbox account, where she worked on Halo, oversaw 3rd party PR and launched the Xbox 360.
Amanda is a California native who loves sports, great food, fine wine and travel. She lives with her husband and son across the Golden Gate Bridge in Sausalito, California.
Marketing and Communications Consultant @ Integrated communications specialist helping start-ups achieve maximum exposure with a clear, concise message to both consumers and potential investors. Past and present clients include Mind Pirate (wearable technology platform), FitStar (personal fitness app), Tapzen (mobile gaming), Nix Hydra (mobile gaming), Motiga (PC gaming), Piccing (social shopping platform), Bundle (photo sharing app), RefME (edtech tool for annotation), Verto Analytics (digital multi-screen measurement), ammado (online donation platform) and Suitable Technologies (smart presence systems) From May 2013 to Present (2 years 8 months) san francisco bay areaPR Director @ Lead global PR and integrated communications strategy, creative development and media measurement for 20+ game launches at world’s largest interactive entertainment company
- Transformed Need for Speed from niche gaming sensation to mainstream media hit
- Created announcement strategy and messaging for the Need for Speed movie (Spielberg/Dreamworks)
-Led NFS Most Wanted global PR campaign which garnered 3 BILLION media impressions – the most of any NFS campaign to date – 56% of coverage locked as a result of direct PR outreach
--Led entertainment PR efforts with various talent including Sports Illustrated models Irina Shayk and Chrissy Teigen, Christina Hendricks (“Mad Men”), Michael Bay, Linkin Park, Lily Allen
- Locked 3 late night TV appearances with Curt Schilling for Reckoning – Jimmy Fallon, Jimmy Kimmel, Conan O’Brien - an industry first!
-Re-launched Steven Spielberg’s Medal of Honor (2010) franchise - exceeded sales forecast 3x; selling 6M copies of the game worldwide
- Secured longest New York Times Magazine gaming story to date (6,000 words)
-Recognized as Crisis Communications expert in the industry. Leveraged Taliban controversy to increase sales 300% by embracing “Gold Star Mom” on Fox News, CNN, BBC, New York Times, Al Jazeera
-Mitigated retail panic surrounding controversy, keeping all retailer partners at launch
-Helped lock gaming industry’s first ever New Yorker profile on Will Wright and SPORE
-Spearheaded industry’s first 100M Games Sold campaign for The Sims - managed brand identity and created PR plans through strategic programs targeting both mainstream and enthusiast media
-Led company’s first-ever Super Bowl PR efforts for Dante’s Inferno commercial resulting in more than 500M media impressions
-Acknowledged by EA senior management for raising the bar for media strategy, communications planning, creative execution and for exceeding coverage metrics and sales goals From November 2005 to April 2013 (7 years 6 months) Redwood City, CAAccount Executive @ Served as a key team member on the Microsoft Xbox PR team and leader of third party business relations
• Essential member on Microsoft Xbox PR team for nearly 4 years
• Integral team lead of Halo 2 consumer launch securing unprecedented amount of consumer coverage in outlets like MSNBC.com, New York Times, Wall Street Journal, MSN.com, Wired, Washington Post, New York Post, CNN
• Managed 3rd party relations program, serving as conduit between 3rd parties interfacing with Microsoft including EA, Activision and LukasArts
• Awarded Silver Anvil Award for Excellence in PR resulting from Halo 2 launch
• Composed press releases, drafted pitch letters, PR plans and follow up correspondence. Wrote speeches, compiled media lists, as well as wrote company backgrounder and executive bios
• Formulated messaging points, identified and media trained company spokespeople, worked directly with celebrity talent, and interfaced daily with executives
• Organized and staffed numerous press events, broll shoots, and interviews
• Implemented weekly press clip report cataloging all media coverage occurring over the course of each week and distributed to key stakeholders From January 2001 to November 2005 (4 years 11 months) Greater Los Angeles Area
Bachelor of Arts, American Lit/English @ University of California, Los Angeles From 1997 to 2002 Campbell Hall Amanda Taggart is skilled in: Video Games, Media Relations, Casual Games, Social Games, Interactive Entertainment, Community Management, Executive Management, Executive Coaching, Publicity, Public Relations, Entertainment, Press Releases, Corporate Communications, Crisis Communications, Strategic Communications, Integrated Marketing
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