Alyssa Steinmann's Email Addresses & Phone Numbers

Motivated advertising professional with experience in digital and traditional marketing for a variety of clients. Hard working self-starter who has the ability to communicate effectively by connecting and building relationships with clients to promote effective and successful brand advertising campaigns. Pace University Magna Cum Laude graduate with a Bachelor of Business Administration degree in Marketing Management and...

Motivated advertising professional with experience in digital and traditional marketing for a variety of clients. Hard working self-starter who has the ability to communicate effectively by connecting and building relationships with clients to promote effective and successful brand advertising campaigns. Pace University Magna Cum Laude graduate with a Bachelor of Business Administration degree in Marketing Management and Finance. Driven Account Executive with a diverse range of applied professional experience from working in Global Marketing & Branding at NYSE Euronext to Global Integrated Advertising Agency Havas Worldwide to my current position at Global Advertising Agency MRM // McCann. Specialties & Skills: • Account Management • Account Research & Planning • Brand Advertising & Promotion • Competitive Analysis • MRI, Simmons, and SPSS Databases • Print, Digital, & Non-Traditional Advertising • Project & Process Management • Public Speaking • Social Media Marketing • Written & Verbal CommunicationAccount Executive @ Clients: Educational Testing Service (TOEFL: Test of English as a Foreign Language & HiSET: High School Equivalency Test) • Lead on TOEFL and HiSET, reporting directly to the VP, Group Account Director. • Create global market insights documents to inform internal teams of the direction of the business. • Develop creative briefs and lead internal teams to manage digital projects from initiation to execution. • Intermediary between production/project management teams to identify client needs on all projects. • Leads, supports, and responsible for day-to-day communication with ETS clients on a daily basis. • Ran summer interns to assign schedules, brief projects, and led a 2015 brand planning project. • Manages day-to-day client relationships, project development, marketing tactics, and ad hoc requests. • Work with the Social Media, Strategy, Analytics, and Media teams to implement tactical recommendations for advertising campaigns. MRM//McCann is a global customer experience-marketing agency, part of the Interpublic Group (IPG). We simplify the complex by helping clients navigate, transform and gain competitive advantage within today’s multidimensional, digitally driven world. We achieve this through creative ideas born at the intersection of technology solutions, measurable performance and our unique understanding of people. This philosophy guides our approach to creating innovative experiences that matter to both people and to brands across the world. From February 2014 to Present (1 year 11 months) Account Executive @ Account Executive for several brands to create and execute successful advertising campaigns. Clients: Gardein, Realogy (Century 21 Real Estate), Reyka Vodka, SEPTA, T. Rowe Price • Lead on the aforementioned accounts, reported directly to the VP, Managing Partner. • Communicated with Strategy Teams to implement tactical recommendations for Competitive Analysis. • Created and communicated project briefs and led internal teams (creative, editorial, finance, interaction, media, and production) on a daily basis to manage all campaign projects from initiation to execution. • Generated estimates, invoices, and timelines for projects from customized traditional media to radio. • Intermediary between creative teams to implement key assets/strategies to concept strong campaigns. • Worked with Account Teams to identify client needs and communicate internally to exceed expectations. • Worked on pre and post-production, network clearance, and trafficking for 3 TV spots for the 2014 Olympics for Century 21. RTO+P Internship Coordinator Roles & Responsibilities: • Interviewed and hired seasonal interns for various Account Management brand teams. • Managed the Fall, Spring, and Summer internship programs for the Account Management department. • Worked with interns on a daily basis to assign schedules, brief in team projects, and managed team expectations on various accounts. From June 2013 to February 2014 (9 months) Greater Philadelphia AreaAssistant Account Executive @ Clients: OppenheimerFunds, Credit Suisse, Chivas Regal • Lead on aforementioned accounts, reported directly to the Account Director. • Assisted the Account Team with the progression and execution of a fully integrated brand campaign • Communicated with creative teams to develop engaging conceptual ideas for clients • Facilitated finances & estimates for projects from customized print/digital insertions to production • Managed relationships between clients & partner agencies for digital, print, and social media advertising • Liaison between creative and strategy teams to implement key assets and strategies to highlight the client’s 'Globalize Your Thinking' campaign initiatives for multiple national advertising award submissions • Worked with the Account Team in preparation of strategic recommendations and client communications based on internal client legal & financial industry regulatory authority (FINRA) review & feedback From May 2012 to June 2013 (1 year 2 months) Account Management Intern @ Client: Dos Equis • Reported directly to the team's Account Supervisor and Account Director. • Assisted the Account Supervisor with the creation of creative timelines and planning • Ensured the development and timeliness of creative spots • Initiated and maintained vendor relationships for campaign branding • Managed the progress of TV ads, campaign microsites, and social media platforms • Responsible for assisting the teams Account Supervisor and Account Director in daily activities • Supported the Account Team by managing all finances and estimates for projects From December 2011 to May 2012 (6 months) Greater New York City AreaResident Advisor @ • Conducted department-wide presentations, floor meetings, and health & safety inspections • Coordinated health, wellness, social, educational, & cultural events for Pace University students • Developed a sense of community for multiple residents as well as fellow Resident Advisors • Mediated conflicts between residents in order to maintain a stable & comfortable living environment • Obtained in-depth crisis management skills through extensive training sessions to prepare for various aspects of critical response ranging from suicide prevention to fire safety and drug & alcohol abuse • Oversaw 500 residents to ensure that Pace University’s code of conduct was regularly upheld From May 2009 to April 2012 (3 years) Greater New York City AreaGlobal Marketing & Branding Intern @ • Aligned with NYSE’s charitable giving objectives and executed a fall fundraising event • Assisted in the creation of Cross-Selling programs to identify new sales opportunities • Communicated with European offices to create global programs tailored to each market • Researched and developed brand-marketing ideas for company proposals • Supported various NYSE sponsorship events while assisting with NYSE co-branding efforts • Worked with Graphics to assist in designing requests to support needs across all businesses From January 2011 to December 2011 (1 year) Senior Orientation Leader @ • Assisted incoming students and parents with residential housing inquiries to financial aid information • Collaborated with the team and university staff to promote a positive learning environment • Maintained a helpful, positive attitude and utilized effective communication techniques • Managed multiple orientation groups comprising of an average of twenty-five students • Oversaw a staff of orientation leaders and served as an ambassador to incoming first-year students • Supervised and facilitated interaction between diverse groups of incoming students From April 2009 to September 2010 (1 year 6 months) Greater New York City AreaLubin School of Business Peer Leader @ • Communicated directly with the a class of twenty students to organize NYC volunteer programs • Created lesson plans on a weekly basis with a University 101 Professor • Organized paperwork and other operational tasks for first-year university students • Responsible for notifying students of weekly campus events & club meetings • Organized monthly presentations with various student leaders on campus • Served as a mentor and advisor to Pace University students From August 2009 to January 2010 (6 months) Greater New York City AreaFinancial Services Intern @ • Attended weekly team sales and compliance meetings • Learned the fundamentals of financial services such as Annuities, Life Insurance, & Mutual Funds • Performed administrative tasks, such as filing and organizing various client documentation • Recruited and evaluated potential employees working to become Financial Service Representatives • Worked with Financial Service Representatives to evaluate their clients’ risk tolerance & future goals From August 2009 to January 2010 (6 months) Greater New York City AreaBachelor of Business Administration (BBA), Marketing Management, Finance, 3.65 @ Pace University From 2008 to 2012 Bachelor of Business Administration (BBA), Marketing/Marketing Management, General, 3.80 @ Pace University - Lubin School of Business From 2008 to 2012 Alyssa Steinmann is skilled in: Market Research, Marketing, Finance, Business Strategy, Integrated Marketing, Social Media, Facebook, PowerPoint, Social Media Marketing, Microsoft Office, Leadership, Online Advertising, Advertising, Digital Marketing, Digital Strategy