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Allyse Slocum

Director, Enterprise Sales and Product Marketing

Director of Product Marketing at Trustpilot

New York, New York

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Allyse Slocum's Email Addresses & Phone Numbers

Allyse Slocum's Work Experience

Shutterstock

Director, Enterprise Sales and Product Marketing

November 2017 to March 2018

Greater New York City Area

Yodle

Sales Representative

June 2008 to November 2008

New York, NY

Trustpilot

Director of Product Marketing

New York, NY

Allyse Slocum's Education

New York University

Bachelor, Communications

2004 to 2008

About Allyse Slocum's Current Company

Shutterstock

About Allyse Slocum

đź“– Summary

Director, Enterprise Sales and Product Marketing @ Shutterstock From November 2017 to March 2018 (5 months) Greater New York City AreaSales Representative @ Yodle Consistently surpassed monthly sales quota and fostered relationships with clients and account management department to ensure quality customer service From June 2008 to November 2008 (6 months) New York, NYDirector of Product Marketing @ Trustpilot New York, NYDirector, Digital Marketing @ Rubicon Project From May 2018 to January 2020 (1 year 9 months) Greater New York City AreaDirector of Product Marketing @ Shutterstock • Drive the go-to-market strategy for all consumer-facing products and features, leveraging industry insights, past performance data, and thorough quantitative and qualitative research. • Establish a deep understanding of Shutterstock’s target audiences and act on key opportunities to better serve them.• Partner with and advocate for the Product, Tech, and Sales teams by leading efforts to produce timely industry intelligence and market insights. From June 2016 to November 2017 (1 year 6 months) Greater New York City AreaDirector, Product Marketing @ Collective Develop product positioning and messaging as we go to market with the digital advertising hub—VISTO, managed services, and consulting solutionsDevelop content and messaging around the launch of all product releases and manage the cross-functional implementation of the plan (who needs to know what and when)Communicate releases and updates both within the organization and to clientsDevelop a client-nurturing plan to engage VISTO clients and promote upsell opportunities (i.e. Welcome Kits, newsletters, training videos, etc.)Content development – position Collective as a leader in the digital media/ad tech industry through thought leadership materials including, but not limited to, white papers, infographics, blog posts, newsletters, and PPT presentationsBe an expert on VISTO’s market and use intelligence to help inform product decisions and messagingMaintain business relationships with research tools and analysts, including Gartner and Forrester- Understand VISTO’s buyers how they buy and their buying criteria; - Understand the competitive landscape; leaders, trailers, niche players, and the strengths, weaknesses, and outlook for eachProvide product input on various corporate marketing initiatives including corporate website development, PR, branding initiatives, and event participationDevelop sales tools that support the selling of VISTODevelop and manage VISTO’s lead generation strategy as well as any other marketing programs that drive demand for VISTO From March 2014 to March 2016 (2 years 1 month) Greater New York City AreaProduct Marketing Manager @ Yodle Managed the expansion into new industry sectors by employing consultants and analyzing advertising guidelines, then communicated risks and opportunities to senior management.Furthered the company’s understanding of its target market by developing, fielding, and analyzing the results of various market research surveys. Findings led to three major product innovations in 2013.Helped gain insight into customer and prospect sentiments regarding the product and sales process by conducting a win loss analysis. Findings led to changes in the sales pitch and the development of a segment intelligence program.Managed four customer information panels, giving Product and Engineering teams the opportunity to learn directly from customers about ways to improve upon the current product suite.Helped the Sales team expand into new business verticals by developing over forty segment training guides, which contain industry information as well as positioning against top competitors.Planned and hosted quarterly focus groups with Sales and Clients Services teams to tap into the unique insights they gain as a front line to customers. Recommendations shared with senior leadership led to over five product improvements in 2013.Developed a secret shopping program, which allowed Product and User Experience teams to work directly with our customers to better understand client experience and pinpoint areas for improvement.Assisted Product and User Experience teams with developing new product features by recruiting customers and small business owners for various user testing initiatives. From January 2013 to February 2014 (1 year 2 months) Greater New York City AreaAssociate Product Marketing Manager @ Yodle • Manage project plans for major company rollouts. Coordinate with product managers to develop go-to-market strategies for each product, manage tasks and deadlines, and communicate all developments weekly to stakeholders and senior leadership• Help to drive the company’s key messaging strategy by creating positioning for the company’s entire product suite• Position the company as an industry thought leader by managing and editing the national quarterly newsletter.• Oversee and drive national client events, educational programs, and summits to help close crucial national accounts and facilitate national sales by developing marketing rollout plans and fulfilling all promotional needs• Foster relationships with clients, Customer Service and Sales by managing all client testimonials • Initiate market research studies to drive product development and increase sales productivity and client retention From January 2011 to January 2013 (2 years 1 month) Marketing Coordinator @ Yodle • Built and managed a lead prospecting program for over 150 sales representatives• Increased client retention by building the company referral program• Facilitated sales by producing marketing materials, including PowerPoint slides, direct mailers, and brochures• Supported company reputation by working directly with clients to develop written and video testimonials• Trained new sales representatives on Salesforce and provided ongoing support to all representatives From November 2008 to December 2010 (2 years 2 months)


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Frequently Asked Questions about Allyse Slocum

What company does Allyse Slocum work for?

Allyse Slocum works for Shutterstock


What is Allyse Slocum's role at Shutterstock?

Allyse Slocum is Director, Enterprise Sales and Product Marketing


What is Allyse Slocum's personal email address?

Allyse Slocum's personal email address is a****[email protected]


What is Allyse Slocum's business email address?

Allyse Slocum's business email address is a****[email protected]


What is Allyse Slocum's Phone Number?

Allyse Slocum's phone (212) ***-*344


What industry does Allyse Slocum work in?

Allyse Slocum works in the Marketing and Advertising industry.


Who are Allyse Slocum's colleagues?

Allyse Slocum's colleagues are Nicholas Llerandi, David Kim, André Souza, Swetha Medavaram, Shien Zhu, Pavel Chernikov, Alice Lin, Andrea Tobin, Ethan Kenny, and Reshmi Nair


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Allyse Slocum's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 5 month(s)

Allyse Slocum's Willingness to Change Jobs

Unlikely

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