Wharton graduate, with experience in both entertainment and traditional marketing. Recently joined American Express' Sponsorship & Experiential Marketing team after a variety of internship experiences at CBS and Comcast.

Analyst @ Sponsorships & Experiential Marketing, responsible for: - Leading creative approval process for all music access programs - Supporting creative development and approval process for all sponsorship programs and events - Assisting with the execution of digital sponsorship programs - Providing executional support for all live event activations - Managing ticketing database and tracks all sponsorship asset utilization From August 2013 to Present (2 years 5 months) Marketing Intern @ Marketing & Promotion: supported new show launches and industry events, including the CBS Buzz Tour, Comic-Con, and the CBS Upfront (2012). Worked independently and collaboratively on creative marketing ideas and implementation, logistical planning, copy writing, and booking talent/props for events. Premier Marketing: Developed and implemented marketing plans and produced a successful premier event for 2 Broke Girls (CBS Hit Show, 2011) held at the Wharton School. Worked independently to ensure media coverage and promotion. Planned, organized, and managed the entire event including logistics, venue, and celebrity/audience hospitality. Social Media Marketing: Proposed and implemented new marketing strategies for social media campaigns based on analysis of consumer insights and responses gleaned from regular monitoring of CBS Facebook, Twitter, Pinterest, Four Square and other social media platforms. Marketing Analysis: Researched, analyzed and reported on entertainment technology trends and consumer media-watching behavior. Reports provided insights and actionable recommendations to support key executive's decision making on innovative marketing approaches to reach targeted groups. From June 2009 to July 2012 (3 years 2 months) Marketing Intern (Versus) @ Rebranding: Supported Comcast transition from Versus to NBC Sports Network through social media marketing. Enhanced website by researching, developing and posting creative, new content. From October 2011 to December 2011 (3 months)

Bachelor of Science (BS), Marketing and Communications @ University of Pennsylvania - The Wharton School From 2009 to 2013 Business/Commerce, General @ University of New South Wales From 2012 to 2012 Allison Rand is skilled in: Social Media Marketing, Digital Marketing, Event Planning, Social Networking, Public Speaking, PowerPoint, Marketing Strategy, Market Research, Blogging, Business Analysis, Interpersonal Skill, Collaborative Team Player, Problem Solving, Project Management, Organization, Highly detail oriented, Multi Tasking, Entertainment