Manager, Business Development @ idio's Content Intelligence software helps major brands and publishers to build closer relationships with their customers and prospects by learning from their content consumption and acting on that insight. We have a powerful new way to automatically understand your customers’ content choices and enable smarter, more relevant and more profitable engagements across every channel. We use Natural Language Processing to build predictive, real-time and individual customer interest profiles from analysis of content consumption. Based in London, with an office in New York, idio works with leading brands that want to become more relevant to their audience. idio's products include: Insight: - Automatically understand and measure content performance - Get editorial recommendations and build a data-driven content strategy - Filter audience insight by behavioural segments and CRM data Engage: - Deliver personalized content across web, email & mobile channels - Increase engagement and conversion, and provide a better customer experience - Measure improvements automatically across every channel idio for Salesforce: - Engage in relevant and profitable sales conversations, based on real-time insight - Improve productivity with automated content recommendations - Integrate quickly and easily into existing marketing technology From October 2014 to Present (1 year 1 month) Greater New York City AreaAccount Executive @ At HubSpot we help businesses "get found" by more prospects in their niche and to convert a higher percentage of prospects into customers. Many businesses have a website that behaves like a paper-based brochure, just sitting online. What HubSpot does is transform that relatively static website into a modern marketing machine that produces the right leads and helps convert a higher percentage of them into qualified opportunities HubSpot offers a fully integrated Internet marketing software combining SEO, blogging, social media, landing pages, A/B testing, behavior driven communication, lead intelligence, lead nurturing, email marketing and marketing analytics into one system. Specialties: Inbound Marketing, inside sales, business development, Relationship building, creative thinking, analytical, leader, social media tools,communication,entrepreneur, marketing, technology, focus From October 2012 to September 2014 (2 years) Greater Boston AreaBusiness Development Representative @ HubSpot is all-in-one marketing software helps more than 10,000 companies in 53 countries attract leads and convert them into customers. A pioneer in inbound marketing, HubSpot aims to help its customers make marketing that people actually love. - Inc. 500: 2nd fastest growing software company EVER. - Inc. 500: 33rd overall fastest growing company. - Ranked #17 in the Forbes top 20 most promising companies - 2009 Red Herring: Most promising private technology ventures in North America From April 2012 to July 2012 (4 months) Cambridge, MAAccount Executive @ - Generated qualified leads - Scheduled and conducted customer needs analysis meetings with decision makers - Independently designed customized programs for clients based on needs, goals, timing and budget using radio, digital and event marketing - Presented presentations to business owners - Successfully built trust with business owners and fostered relationships - Executed advertising campaigns with a variety of mediums and platforms From June 2011 to April 2012 (11 months) Boston, MAPublic Relations Intern @ - Created comprehensive event logistics overview to aid in management's strategic decision making process - Orchestrated a viral YouTube marketing campaign for Lotus Evora Cars, drawing 12,000 hits in 3 days - Wrote press releases and online event descriptions and collaborated on client pitches From February 2010 to May 2010 (4 months) London, United Kingdom

Bachelor of Science, Marketing @ Providence College From 2007 to 2011 Bachelor of Science (B.S.), Marketing @ Boston University London Internship From 2010 to 2010 Allison Pelle is skilled in: Email Marketing, Facebook, Advertising, Marketing, Social Media, Social Media Marketing, Lead Generation, Public Relations, Online Marketing, Customer Service, Strategic Planning, Social Networking, Marketing Strategy, Salesforce.com, Blogging, New Business Development, Digital Marketing, Account Management, Sales Management, Public Speaking, Microsoft Office, Digital Media, Marketing Communications, B2B, Integrated Marketing, Copywriting, Web Analytics, Direct Marketing, Marketing Research, Google Adwords, Market Research, Google Analytics, Advertising Sales, Word, PowerPoint, Customer Relations, Telephone Skills, Writing, Mobile Marketing, Media Planning, PPC, SEO, Relationship Building, Business Strategy