Sr Product Manager @ OpenX creates highly efficient, high quality programmatic advertising markets that deliver optimal value to buyers and sellers. We evolve rapidly to support the growth of the digital economy across screens, formats, and emerging trends in digital media.
At OpenX, I am developing custom solutions that streamline and automate internal operations. From May 2015 to Present (8 months) Greater Los Angeles AreaProduct Manager - Centro Media Manager @ Centro's technology team is building a media management platform for marketers, agencies, and publishers. Centro Direct gives media planner the tools to create and execute data-driven, guaranteed-direct digital media campaigns.
Things I learned about at Centro:
User experience, product management, market research, customer adoption, go-to-market strategy, information architecture, story mapping, product roadmap, backlog prioritization, product demos, product analytics, product KPIs, SaaS, ERPs, raving fan customer service, great corporate culture From January 2012 to May 2015 (3 years 5 months) Greater Los Angeles AreaBusiness Analyst @ Centro is a veteran adtech company that specializes in building and executing complex, data-driven digital media campaigns. Part of Centro's secret sauce is Transis, a homegrown platform that powers the day-to-day business operations. As a member of the Product Development team, I focus on the financial product requirements for Transis and the integration with our accounting system.
Things I learned about as a BA at Centro:
SCRUM, agile product development, cross-functional analysis, user stories, UAT, NetSuite, media billing and reconciliation, digital media, media planning, raving-fan customer service, customer support, workflow diagrams, system analysis, data analysis From August 2010 to January 2012 (1 year 6 months) Greater Chicago AreaBusiness Analyst @ NAVTEQ develops and delivers digital map, traffic, and location data for navigation and location-based platforms.
As part of the Business Planning and Strategy team, I supported the product portfolio management activities for NAVTEQ Connected Services. Our team supported the execution of corporate strategies by managing the SDLC program and managing corporate initiatives.
Things I learned about at NAVTEQ:
Product development life cycles, waterfall v. agile, SDLC documentation, project management, web applications, traffic data aggregation, Germany, process engineering, financial analysis From June 2008 to July 2010 (2 years 2 months) Financial Systems Analyst - SAP BPC @ Old World Industries is a quiet giant. As one of the largest anti-freeze manufacturers, OWI is comprised of a variety of companies across the chemical manufacturing vertical, including the Peak and Herculiner brands. At OWI I supported the finance team as they transitioned from a manual financial reporting process to SAP BPC, a financial reporting and consolidation product. (SAP BPC was formerly called OutlookSoft BPM)
Representing the users I worked with consultants to configure, test, and integrate SAP BPC with OWI's accounting systems, AS400 and Quickbooks. After assisting with the internal rollout and training of SAP BPC, I remained an administrator supporting the Financial Planning and Analysis Manager with month-end reporting, annual budgeting, and ad hoc reporting.
Things I learned about working at OWI:
Change management, Excel modeling, MS Access, AS400, AP/AR, financial statements, system integrations, NASCAR, ethylene glycol, product distribution relationships, FP&A, holiday party galas, slice and dice, drill down and drill through From December 2005 to April 2008 (2 years 5 months) Analyst @ Dogwood Publishing is a small design firm that manufactures and imports home decor products for big box retail outlets. As an entry level Analyst, I supported the daily bookkeeping and office management needs. Wearing many hats outside of AP/AR, I helped out with a variety of activities from sourcing cargo rates to making sure the snack cabinets were always stocked!
Things I learned about working at Dogwood Publishing:
QuickBooks, FileMaker, Excel, HTS codes, big-box retailers, international manufacturing, freight forwarding, fiesta lunch parties, product showroom set-up From September 2004 to September 2005 (1 year 1 month)
Bachelor of Arts (BA), Political Science, International Relations @ University of Wisconsin-Madison From 2000 to 2004 Graduate level coursework in Accounting @ University of Illinois at Chicago From 2006 to 2006 Graduate level coursework in Human Computer Interaction @ DePaul University From 2010 to 2010 Alison Eder is skilled in: Product Management, Product Requirements, Product Strategies, Information Architecture, User-centered Design, User Experience, User Stories, Business Process Design, Business Modeling, Product Design, Process Engineering, Technical Writing, Software Development, Integration, SaaS