Senior executive with a track record of getting businesses to grow. Professional experience with both blue-chip FMCG companies (Procter & Gamble, H.J. Heinz) and a mid-sized company in private equity ownership (Iglo/Birds Eye). Open for new opportunities, geographically flexible in Western Europe and United States. Growth turnarounds delivered in all three companies, winning in the context of flat markets and competitive pressure. Also led significant marketing/commercial organization change to realize both operational synergies as well as create more effective team structures. Delivered extensive European launch plans and communication platform change. International perspective, grew up in several countries (diplomat’s family), was educated in the US and Europe (MBA), dual US/German citizen. Results achieved through a combination of leadership, strategic thinking (and some intuition), and a steady and firm drive to get results -- no matter what the issue, need or situation. Experienced business leader in consumer goods context and business turnarounds. Specialities: General Manager | Director | Turnarounds, Transformation | Revenue Acceleration | Margin/EBITDA Improvement | P&L | Private Equity | Strategic Planning | Strategy | Global Marketing | Product Innovation | New Products | Brand Management | Consumer, Customer and Shopper Insights | Multi-Channel | New Markets Entry | Consumer Products | Retail | CMO | Organization Development | Change Management | Communication | Digital | Direct to Consumer | Global Expansion | Food | FMCG | CPG | Portfolio strategy | International Brand | NPD | Consumer Brand Relaunch | Building Brands | Marketing Programs | Global Expansion

General Manager, Iglo Brands @ Led company-wide marketing strategy change, including development of new positioning, consumer communication and packaging design Delivered new single agency structure, rationalized media and marketing plans for pan European implementation From January 2014 to Present (2 years) London, United KingdomGeneral Manager, Vegetables Category Europe @ Led multifunctional team of marketing, R&D, supply chain, and stabilized sales vs. prior declines while increasing operating margins by 2%pts. Corporate roles: commercial lead in 2012 company sale process (plan development, presentation to investors); M&A; brand advertising campaign and marketing plans From March 2011 to December 2013 (2 years 10 months) London, United KingdomGeneral Manager, Fish & Seafood Category Europe @ Led turnaround of Fish business from decline to sales growth (2011: +5% net sales; 2010: +2% net sales, and +7%pts. gross margin increase) via new launches, improved marketing plans, and successful harmonization of product strategy to drive positive mix From January 2010 to May 2011 (1 year 5 months) Chief Marketing Officer @ Initiated marketing functional reorganization from local to pan European category system (creation of central innovation teams, new marketing roles, and innovation process), resulting in scale innovation and cost benefits Launched three multi-market product initiatives €52M incremental sales (2009-12) Consolidated advertising agency structure in Europe to a single network From January 2008 to December 2009 (2 years) London, United KingdomDirector, Global Infant Nutrition @ Strategic alignment and launch plans prioritization for global baby food From September 2007 to December 2007 (4 months) Greater Pittsburgh AreaMarketing Director @ Drove +25% sales growth (2005-7) via new brand launch for Soups category, core business improvements, and successful Ketchup NPD, later rolled out in Europe Built +45% profit growth via mix management and cost-effective trial plans Led multifunctional team (marketing, trade marketing, R&D) From June 2004 to August 2007 (3 years 3 months) Marketing Director, Procter & Gamble Fabric and Home Care, Germany/Austria/Switzerland @ Led turnaround of Fabric and Home Care business (13 brands, Ariel, Lenor, Mr. Proper) o +12% turnover growth (double the P&G European average); 2004: +10% growth o Key drivers: new laundry brand introduction, brand strategy changes, and improved marketing/sales execution Organizationally responsible for marketing, sales and finance staff. Corporate roles included marketing functional training, and new product launch process From January 2001 to May 2004 (3 years 5 months) Brand Manager, Procter & Gamble, Pampers Diapers Western Europe @ Led European marketing strategy for Pampers, from regional plan development to implementation in all European markets Responsible for European business, including volume and profit management, reporting directly to the GM Western Europe From August 1998 to December 2000 (2 years 5 months) Geneva Area, SwitzerlandEuropean Brand Manager, Procter & Gamble, Fairy Dish Washing @ Responsible for new product initiatives in close cooperation with R&D for P&G West European dish washing liquid business From August 1996 to July 1998 (2 years) Brussels Area, Belgium

MBA, Management, Marketing, Graduation with Honors @ RSM Erasmus University From 1991 to 1993 Business Administration and Management, General, A @ Northwestern University - Kellogg School of Management From 1992 to 1992 BA with Distinction, History, Graduation with Distinction @ University of Virginia From 1984 to 1988 Alex Steinen is skilled in: FMCG, Brand Equity, Consumer Products, Brand Management, P&L Management, Marketing Management, Cross-functional Team Leadership, Marketing Strategy, International Marketing, Product Innovation, Business Strategy, Food, Product Development, Strategy, Trade Marketing