Alex Pike's Email Addresses & Phone Numbers

Entrepreneurial brand and business leader building a select portfolio of Chair / Non-Executive Directorships that leverage a rare combination of skills and experience in business growth, consumer brand & intellectual property development & corporate management in both FMCG & SERVICE sectors. Delivers strategic guidance, inspiration and insight for businesses aspiring sustainable growth and needing the robust, objective...

Entrepreneurial brand and business leader building a select portfolio of Chair / Non-Executive Directorships that leverage a rare combination of skills and experience in business growth, consumer brand & intellectual property development & corporate management in both FMCG & SERVICE sectors. Delivers strategic guidance, inspiration and insight for businesses aspiring sustainable growth and needing the robust, objective eye of a committed, proven Non-Executive. Strength in international consumer-facing brands and businesses complemented and extended by track record as private sector NED and public sector service via NHS board positions. Ideally positioned to invest skills, passion & investment (if required) to either established or emerging companies looking for rapid growth in performance, profile and results.Executive Chairman @ Neom is dedicated to crafting luxurious blends of 100% natural, and where possible, organic ingredients that bring true therapeutic benefits; helping to relieve stress, induce better quality sleep, boost energy or lift mood. All Neom products are made in Britain from ethically sourced and sustainable origins. Founded 9 years ago and backed by Molton Brown founder- Michael Warshaw, as well as now myself , Neom has ambitious expansion plans & is on a fast track growth trajectory to global success. From June 2014 to Present (1 year 5 months) london, united kingdomGlobal Brand Vice President @ Led dramatic business growth and record market share for established FMCG skincare brand - Simple, achieving successful exit in Dec 2009 for £240m for private equity backers Duke Street.  In 2007 Simple ranked 4th largest facial skincare brand in UK with value market share of 8.7%; within a year, increased to 11.6%, overtaking Nivea to become No.3; additional £10m of retail sales and 6 million unit sales were generated, growing revenue by 27%.  Consumer base grew from 3.2m users in 2007 to 5.1m in 2008 and 6m in 2010. Over 2-year period overtook L’Oreal to become No.1 brand by value, with a 14% value market share and overtook Olay to become No. 1 brand by volume. Over the same period, there was a 49% increase in consumer penetration and Simple achieved highest loyalty rating for any brand in the category. Following of the sale of the business to Alberto Culver and then to Unilever, I led the integration of the brand & expansion into new geographies. From April 2007 to June 2014 (7 years 3 months) London, United KingdomGroup Marketing Director @ see above From 2007 to 2011 (4 years) Marketing Director @ Led the development and implementation of marketing strategy for the world’s leading health and fitness brand – 500 clubs worldwide (160 in UK with £142m sales; £24m EBITDA) with 1.3m+ members.  Achieved successful exit to BC Partners in 2006 realising £890m for private equity backers Cinven.  Responsible for acquisition and retention strategies, Customer Relationship Management, negotiation of strategic partnerships, maximisation of retail income and commercial non-core revenue creation.  Developed strategic and tactical acquisition strategies to drive 2.8m leads annually, 280k new members and a 28% increase in campaign response rates; created retention strategies reducing attrition from 76% to 64% within 18 months.  Identified £2m incremental profit opportunities in the UK via commercial partnerships; achieved Government Fitness Partner status via the Associate Parliamentary Health Group and secured ground-breaking, exclusive and lucrative long term partnership with BUPA.  More than doubled sale of lifestyle membership contracts from 30% to 65% of total sales.  Created integrated business plan for the first time, balancing acquisition and retention strategies, with central brand-building activity and local empowerment via creation of a marketing toolkit; ensured accountability and transparency of all marketing activity for the first time. From 2005 to 2007 (2 years) WorldwideManaging Director/Founder @  Established commercial marketing company to multiply marketing budgets & provide profit improvement solutions to the Retail / Leisure industry; clients included: Megabowl/Tenpin, Excel Exhibition Centre, Dobbies Garden Centres, Crown Golf, Wilkinsons retail, Clearchannel Entertainment and Bourne Holidays.  Generated £1m+ incremental profit for clients within first year  Successful trade sale exit achieved. From 2003 to 2005 (2 years) London, United KingdomManaging Director @  Fully-integrated Advertising & Marketing agency specialising in the leisure/retail/travel & tourism sectors.  During tenure, agency increased profits by 500% and developed reputation for creating competitive advantage for a wide range of clients.  Fully accountable marketing strategies and innovative communications solutions ensured clients received maximum return on investment.  Improved visitor numbers by 150k (43%) at Longleat – now the UK’s biggest Safari Park; raised value of media exposure by 400% for Bowlplex, a premier leisure and entertainment brand; boosted footfall by 90% at key trading periods for Gunwharf Quays- one of the country’s leading outlet shopping destinations and increased value of London Tourist Board's marketing budget 10-fold. From 1996 to 2002 (6 years) Portsmouth, London, Crewe, BlandfordMarketing Director @  Joined to support the founder of the Sea Life Centre concept and subsequently became part of Management buy-out team in 1985.  Developed company to 9 sites by 1992 at which time Sea Life Centres Ltd achieved successful sale to become Vardon Plc ( now known as Merlin Entertainment)  Responsibilities included initial feasibility studies & rollout planning, market research, creative campaign planning, brand development & management, PR, sales promotion and mainstream advertising. By 1996 remit included creating, developing and promoting 25 visitor attractions, (3 different attraction brands) in 5 European countries. From 1983 to 1996 (13 years) CAM/CIM, CAM, CIM @ Bournemouth University Alex Pike is skilled in: Marketing Communications, Brand Development, Marketing Strategy, Digital Marketing, Social Media Marketing, FMCG, Direct Marketing, Customer Insight, New Business Development, Marketing, Strategy, CRM, Brand Management, Digital Strategy, Integrated Marketing, Advertising, Retail, E-commerce, Market Research, Market Planning, Management, Competitive Analysis, Marketing Research, Marketing Management, Market Analysis, Brand Architecture, Trade Marketing, International Marketing, Consumer Products, Shopper Marketing, Brand Equity, Global Marketing, Product Marketing, B2B Marketing, Multi-channel Marketing, P&L Management, Product Innovation, Strategic Partnerships, Business Planning, Start-ups, Business Strategy, Business Development, Entrepreneurship, Leadership, Sales, Public Relations, Strategic Planning, Negotiation, Product Development