Lead Conversion Rate Optimization @ From August 2015 to Present (3 months) Berlin Area, Germany‪Senior Manager Onsite Management @ Onsite-Management for UK, Poland, Netherland, Belgium: Conversion Rate Optimisation, Customer Experience, Onsite Merchandising, Internal search, Sorting, Recommendation Engine. Team management. From December 2014 to Present (11 months) Berlin Area, GermanyConversion Rate Optimization & Retail Merchandising Manager @ Country coordinator for the Onsite Retail Merchandising Team From January 2013 to Present (2 years 10 months) Berlin Area, GermanyUX & Conversion Rate Optimization Manager @ Landing Page Optimization by A/B testing. From January 2012 to January 2013 (1 year 1 month) Berlin Area, GermanyUX Junior Manager @ User experience and localization. From November 2011 to January 2012 (3 months) Berlin Area, GermanySEM Manager & Analyst @ Creation and management of AdWords campaigns. Google Analytics. Landing page optimization and A/B testing. From January 2011 to November 2011 (11 months) Milan Area, ItalyE-commerce Manager @ Frontend management. Definition of personas, behavioural tests and A/B testing. SEM campaign management. Content management: SEO optimized text creation, Social media communication. Website Analyst: creation of analysis, definition of development roadmap and next steps to improve our platform and the shop. From January 2007 to November 2011 (4 years 11 months) Milan Area, Italy

Dottore, Finance and international markets @ Laurea Specialistica in Economia e Finanza Aziendale From 2004 to 2006 Dottore, Economics and management @ Università Cattolica del Sacro Cuore From 2001 to 2004 collegio san carlo Alessandro Locatelli is skilled in: A/B testing, Funnel Optimization, Search Analysis, Multivariate Testing, Google Webmaster Tools, Conversion Optimization, Web Analytics